Slide 1

SAP TechEd Las Vegas Exhibitor Webinar 2013 Welcome and Introduction Slide 2 2012 SAP AG. All rights reserved.2 Whos Who? Ellen Stangroom | e.stangroom@sap.com SAP TechEd Exhibit Manager SAP Global Marketing Sandy Lorenz | sandra.lorenz@sap.com SAP TechEd Exhibit Manager SAP Global Marketing Dianna DiSanto | dianna.disanto@sap.com Global Events Community Manager, Social Media Strategic Services SAP Global Marketing Slide 3 2012 SAP AG. All rights reserved.3 SAP TechEd 2013 Exhibitor Webinar Agenda Conference Web site and Agenda - Ellen Tour of the Conference Center and Show Floor - Ellen Exhibit Hall Schedule Ellen Gamification - Ellen Required Actions - Sandy Lead Retrieval - Sandy Registration and Hotel - Sandy Exhibitor Resource and On-Site Survival Guides - Sandy Social Media - Dianna Q&A Slide 4 2012 SAP AG. All rights reserved.4 http://www.sapteched.com/2013/usa/exhibitors/welcome.htm Slide 5 2012 SAP AG. All rights reserved.5 http://www.sapteched.com/2013/usa/home.htm Slide 6 Slide 7 Slide 8 Slide 9 Slide 10 Slide 11 Slide 12 To Casino and Hotels Venetian Ballroom Guest Keynote: Monday 5:45 pm SAP Keynote: Tuesday 8:00 am Demo Jam: Tuesday 8:00 pm Concert: Thursday 9:00 pm To Show Floor and Exhibit Hall Registration Check-in Exhibit Hall Meals Show Floor aka Hall C Venetian/ Palazzo Congress Center - Level 2 Slide 13 Technology Showcase Expert Networking Lounges Clubhouse Platinum Level Exhibitors SAP Speakers Networking Sessions Exhibit Hall Info Zone Slide 14 2012 SAP AG. All rights reserved.14 Exhibit Hall Schedule Slide 15 2012 SAP AG. All rights reserved.15 Exhibit Hall Schedule Slide 16 Exhibitor Service Center Early lunch and box lunches Slide 17 2012 SAP AG. All rights reserved.17 Gamification Gamification - defined as: leverages people's natural desires for competition, achievement, status, self-expression. A core gamification strategy, and what will be implemented for SAP TechEd, rewards players who accomplish desired tasks all driven through the Mobile Onsite guide using QR codes. o Check-in badges - various locations more points with pictures! o Session Evaluations o Hot Topics o Partner Exhibits o Info Zone o Tech Showcase o Social Media More info Conference Web site Email Notification Onsite guide printed and mobile Slide 18 Sandy Lorenz Slide 19 2012 SAP AG. All rights reserved.19 Required Actions Please check the task list in your Exhibitor Console for action items noted as Complete Now or Link to Instructions. All tasks are either due now or close to being due. For example, the artwork for your graphic panels is due on September 20. You will receive reminder e-mails for tasks that have not been completed. Note: The Exhibitor Appointed Contractor form is required only if you are hiring someone in your booth such as a performer or hostess. Slide 20 2012 SAP AG. All rights reserved.20 Lead Retrieval Options Included with each Silver level exhibit package is one lead retrieval unit, two units are included with the Gold Plus and Gold levels. Decide which of the two systems best fits your needs and fax the order form to ATS. order form A credit card is required as a security deposit. You may order additional units or services at your own cost. Slide 21 2012 SAP AG. All rights reserved.21 Registration Numbers Expected Registration: on target for 5,500 6,000 2012 Total: 6,104 2013 Year to Date 5 weeks out: 4,490 2012 Year to Date at the end of this same week: 4,435 Slide 22 2012 SAP AG. All rights reserved.22 Register Your Team and Book Hotel Rooms Logistics contacts must assign each badge and then invite their staff members to register via their Exhibitor Console. Look for the Manage Registrations link. Additional registrations may be purchased for staff members and customers via the console. Full Conference registrations are offered at a discounted exhibitor rate of $2,495 and Exhibits-Only registrations are offered for $850. Logistics contacts should confirm that all invitees are in an Active status. Resend invitations to those who are in Invited status or Added. \ Hotel reservations may be booked at a discounted rate at the Venetian|Palazzo as part of the registration process. The deadline is October 1. Book now as these rooms always sell out! Slide 23 2012 SAP AG. All rights reserved.23 Badge Types Full Conference permits access to: Keynote presentations, educational lecture sessions, hands-on workshops (including advance seat sign-up), show floor and partner exhibits, Demo Jam, meals and refreshments, Tuesday evening Networking Reception, and the Thursday evening concert. Exhibits-only all of the above except the educational sessions and hands-on workshops. Lecture-only available for SAP TechEd speakers only. All of the above except hands-on workshops. Slide 24 2012 SAP AG. All rights reserved.24 Exhibitor Resource and On-Site Survival Guides The Exhibitor Resource Guide currently posted on the Resources page of the Exhibitor Information Web Site will answer frequently asked questions. The On-Site Survival Guide will be e-mailed and posted in early October to answer on-site questions and provide important information for those attending. If you are not attending the conference, please forward this guide to those who are so they will have answers to the following questions: Move-in and move-out schedule Exhibitor registration check-in location and times Location of the Exhibitor Service Center (Freeman, lead retrieval) Meal locations and times Business center details Shipping information Concert details everyone with a badge is invited to see Imagine Dragons And more! Slide 25 Social Media Dianna DiSanto Global Events Community Manager, Social Media Strategic Services SAP Global Marketing e: dianna.disanto@sap.comdianna.disanto@sap.com Slide 26 2012 SAP AG. All rights reserved.26 Social Media Benefits for you Build and expand your network of SAP partners, customers, and employees Drive attendance to your sessions and to the event Expand the interest in your topics beyond SAP TechEd attendees Learn the best practices and tools for networking to use before, during, and after the event Slide 27 2012 SAP AG. All rights reserved.27 SAP TechEd Social Media Strategy and Goals Highlights Our audience has begun actively engaging with us. They are interacting with us and sharing our content as well as generating their own content Key content promoted - Registration, Keynotes, Sessions, Exhibitors and Celebration Night Slide 28 2012 SAP AG. All rights reserved.28 What Can You Do In 5 Minutes Get Involved Join the LinkedIn Group (SAPTechEd)SAPTechEd On Twitter? Follow the news. Use hashtag #SAPTechEd (SAPTechEd)SAPTechEd Like the Facebook Page (SAPTechEd)SAPTechEd 1 2 3 4 Join Instagram Post photos. Use hashtag #SAPTechEd (SAPTechEd)SAPTechEd Slide 29 2012 SAP AG. All rights reserved.29 SAP TechEd SAP Community Network TechEd Space SAP TechEd Space http://scn.sap.com/community/events/teched http://scn.sap.com/community/events/teched Event Info Social Media Links Blogs Discussions Countdown Clock And much more.. Slide 30 2012 SAP AG. All rights reserved.30 SAP TechEd Engagement Event Branding Use proper event branding: SAP TechEd is 2 words. Always use the SAP modifier before TechEd. Capitalize the T and the E in TechEd. CORRECT: SAP TechEd When tweeting use the preferred hashtag #SAPTechEd Note the capitalization of the T and the E INCORRECT: TechEd TechED SAP TechED Slide 31 2012 SAP AG. All rights reserved.31 Protect SAPs reputation Be responsible Be authentic, factual, respectful Be honest Add value Build relationships Be aware that social content lives on and on even when it appears to be removed SAP Social Media Guidelines General Social Etiquette Slide 32 2012 SAP AG. All rights reserved.32 If you havent already done so, please e-mail the following information to me: e-mail Social Contact for your presence at SAP TechEd Links to your companys social channels Social promotions such as relevant hashtags, video replays, etc. SAP TechEd Social Contact Information SAP TechEd Las Vegas 2013 Twitter List of Exhibitors Slide 33 Thank you!