saran a than

8/3/2019 Saran a Than

1/20

New Fusion Events WhereMagic Happens On Cue

K.Karthikeyan

II MBA,

Saranathan College of Engineering.

V. Lakshmi Priya

II MBA,

Saranathan College of Engineering.

EVENT MANAGEMENT COMPANY(business plan)


2/20

Introduction

By combining old traditional values of India and event management innovations we

deliver superior service quality. We using cutting edge event-planning

software, Occasions will lead the market, providing the same quality results, every

time.

Key sensitivities

Increased disposable incomes and strong business performance are favorable

conditions for the event management industry.

Shift in work-life balance and the increasing value placed on leisure time may have

a positive effect on the event management industry.

Private and public sector outsourcing event management activities.


3/20

ARADHANA EVENT

MANAGEMENTVISIONTo be a well-respected and highly valued event management partner recognizedas the experts to approach for event management solutions.

MISSIONWe are committed to ensuring you receive tailored event solutions that bringexceptional results. We ensure the process, planning and execution isimplemented with ease and fluency for our clients internal staff.

LOGO

TAG LINENew Fusion Events Where Magic Happens On Cue

COMPANY OWNERSHIP

Sole proprietorship


4/20

RESOURCE MANUAL

This valuable guide acts as a review for allthe resources located in the surrounding area.

A ranking is given to the various services, suchas caterers, decorators, disc jockeys, bands,and facilities. This manual gives the client thefreedom of making a choice based onexperience.


5/20

service description

CompanyMeetings

TradeShows

AwardingFunctions

TrainingsBirthdays

weddings

Conferences

retreats


6/20

THE KEY FACTORS FORSUCCESS

Reputation of the services provided

Development of networks to access new client opportunities

Effective product and services promotion

Ability to establish and maintain effective linkages to appropriate suppliers

Superior organizational and project management skills.


7/20

SWOT analysis

Strengths

Low investment required.

Cutting edge event planning

sof

tw

are.Quality ofsuppliers

Weakness

Entry level.

inexperienced event team

lack

ofmedia and c

orporate

contacts

Opportunities

Increasing disposal income

Shift in work life balance

Increase value placed on leisure

activity

Changing life style

Threats

Competition.

Environmental factors.


8/20

MARKET SEGMENTATION

PrivateOrganizations

AndBusinesses

PublicOrganizations

Individuals(AgeBreakdown)

Under 24Ages 25-55

Ages 56 And Above

Other


9/20

TARGET MARKET SEGMENT

middle to

upper-middle

class

privateorganizations

Publicorganization


10/20

COMPETITOR

Hotels with conference facilities.

Other event planners both on the large and small scale.

persons within an organization who are assigned the task

of organizing an event.

people who wish to organize their own events without the

benefit of assistance.


11/20

MARKETING

MARKETING MIX for our Service

Product - Company Meetings, Trade Shows, Awarding Functions,

Trainings,Retreats, Conferences, Workshops, Birthdays, Wedding.

Price - The price will differ based on the type of event and

requirements.

Place - Tamil Nadu.

Promotion - B2B, B2C and Word of Mouth marketing

Physical evidence

People

process


12/20

PROMOTIONALS

TRATEGY Advertising

Word of mouth and Friends network

Catalogs

Web portal

Sales promotions


13/20

HUMAN RESOURCE PLAN

Position Number

General Manager 1

Liaison manager 1

Sales and advertising

person

1

Site manager 1

Event specialist 1

Other 4


14/20

CAPITAL REQUIREMENTS

AMOUNT (IN RUPEES )

Start up expenses : Legal

expenses

10,000.00

Brochures 15,000.00

Stationery and related expenses 13,000.00

Consultants 40,000.00

Insurance 12,000.00

Building Rent 60,000.00

Office equipment 2,00,000.00

Start up Assets : Cash required 1,50,000.00

Working capital 1,00,000.00

6,50,000.00


15/20

SALES FORECAST

Sales Year 1 ( in Rs.) Year 2 ( in Rs.) Year 3 ( in Rs.) Year 4 ( in Rs.)

Private 11,60,000.00 12,64,400.00 14,50,000.00 15,51,500.00

Public 6,40,000.00 6,97,600.00 8,00,000.00 8,56,000.00

others 2,00,000.00 2,18,000.00 2,50,000.00 2,67,500.00

Total 20,00,000.00 21,80,000.00 25,00,000.00 26,75,000.00


16/20

PAYROLL

Year 1

( in Rs.)

Year 2

( in Rs.)

Year3

( in Rs.)

Year 4

( in Rs.)

General manager 2,40,000.00 2,40,000.00 2,64,000.00 2,64,000.00

Liaisonpersonnel

1,68,000.00 1,68,000.00 1,80,000.00 1,80,000.00

Sales and

advertisement

personnel

1,20,000.00 1,20,000.00 1,26,000.00 1,26,000.00

Site manager 1,68,000.00 1,68,000.00 1,80,000.00 1,80,000.00

Event specialist 1,20,000.00 1,20,000.00 1,26,000.00 1,26,000.00

Others employees

( 4 )

2,40,000.00 2,40,000.00 2,70,000.00 2,70,000.00

Total 10,56,000.00 10,56,000.00 11,46,000.00 11,46,000.00


17/20


18/20

BREAK EVEN SALES

Break even

sales

Year 1 ( in

Rs.)

Year 2 ( in

Rs.)

Year3 ( in

Rs.)

Year 4 ( in

Rs.)

Per annum 18,84,000.00 18,54,560.00 19,28,248.00 19,54,685.00

Per month 1,57,000.00 1,54,547.00 1,60,687.00 1,62,890.00

Average approximation per event : Rs. 20,000.00 ( varies as per thecustomer needs and type of event arranged )T

herefore, average no. of events to be organized per month : 8 events


19/20

RETURN ON INVESTMENT

Year ROI ( %)

1 3.63

2 9.5

3 15.12

4 17.5


20/20

saran a than

Documents