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$: Saturday(todddurkinmentorship.com/pdf/Saturday.pdf · Twitter!&!Instagram:!@ToddDurkin!|Facebook!Fan!Page:!\ToddDurkinFQ10|!|!@5@! Nailing(Your(Website:(How(to(Turn(It(into(an(ATM$

Saturday

Twitter & Instagram: @ToddDurkin | Facebook Fan Page: \ToddDurkinFQ10 | www.ToddDurkin.com | www.FitnessQuest10.com -‐2-‐

Table of Contents Time to Get Social ................................................................................................................................................. 3

Nailing Your Website: How to Turn It into an ATM Machine ............................................................................... 5

The 30 Minute Business Model ............................................................................................................................ 7

The Art of a Great Presentation ............................................................................................................................ 9

Going Deep Coaching ........................................................................................................................................ 15


Time to Get Social Trina Gray

www.facebook.com/trinagrayfitness Instagram: @trinagray

DON’T JUST BUILD BODIES. BUILD A BRAND ON SOCIAL MEDIA DO:

• Tell your story in a noisy world • Market and live in today’s world

SOCIAL MEDIA/FACEBOOK STATS 1. 58% of people on social media

2. 98% of 18-‐24 on social media

3. 1.4 billion on Facebook

4. Average 15.5 hours per month on FB

5. Most talked about topic in US-‐Superbowl

INSTAGRAM STATS: 1. 200 million users

2. Annual growth 66%

3. 43% of Top 100 brands post on IG

4. 1.2 billion likes per day on IG

5. 13% of Internet users use IG

LIKE PAGES & PERSONAL PAGES If you have a business you need both

They are both personal they just work differently

DOES YOUR SOCIAL MEDIA “FEEL LIKE & RESEMBLE YOU WEBSITE? • Colors • Messages

• Pictures • Themes

THINGS TO SHARE 1. Fitness 2. Marriage


3. Parenting 4. Education 5. Purpose/Balance 6. Failure/ Success 7. Travel

DO WATCH OTHERS. WHAT DO YOU LIKE AND NOT LIKE? • Don’t be a logo, be a HUMAN. • Don’t just post selfies. • Don’t just be business. • Do acknowledge the world outside of fitness. • Do know your audience • Do post often. 2-‐4 times per day • Are your posts getting engagement

You have to build an audience, be human, offer a story, offer variety, give value, comment back, and engage in their lives to earn their time.

• Do Get HELP • Don’t share garbage • Don’t criticize • Don’t always be a superhero • Do Share struggle • Don’t throw a pity party • Don’t vomit your offer

• Don’t sell period! • Do make them curious • Do ask real questions • Don’t post and run • Do create an online community • TALK WITH THEM!

RESOURCES Jab, Jab, Jab, Right Hook by G. Vaynerchuck

FB.com/MariSmith

http://blogg.hubspot.com/marketing/free-‐content-‐marketing-‐tools-‐list

Photo/video Apps: Burst Mode, PS Express, Dynamic Light, PicStitch, Pic Collage, FontCandy, Hello Gorgeous, Photo Splash, Tags for Likes, Squaready, PicPlayPost


Nailing Your Website: How to Turn It into an ATM Machine Vita LaFata

www.fitnessevolved.com The Anatomy of A Website: “3 Costly Mistakes Fitness Professionals and Studio Owners Make That Lose Them Money, Time and Clients with Their Website”

1. 3 Jobs of a Website a. Deliver ____________ b. ________________ Leads c. Make __________________

If not what should you do_________________!

2. Mistake #3: _____________________ a. You try to talk to __________ you get heard by _______________ b. Choose ___________ c. Create a TPS ________________

i. T=____________________ ii. P= ___________________ iii. S= ___________________

3. Mistake #2: ____________________ a. Fishing with an empty ________ b. __________ is marketing without feeling ___________

4. Mistake # 1: ___________________ a. Most people are not ready to ________ right now. b. My mission is to ____________ the relationship. c. What percent of the market are you speaking too? _______ d. What percent of the market should you be speaking too? ___________ e. I speak to more of the market by using ___________________.

5. Software you need: a. Opt-‐in Pages: _______________ b. Email Management Service _____________________ c. Blogs ______________________ d. Website Platform ______________________

6. The Opt-‐In Box: a. Goes where? _________________ b. Best Giveaways can include:

i. _______________________ ii. _______________________ iii. _______________________ iv. _______________________

c. Make them easy to _______________________ 7. Aesthetics

a. What color buttons convert best? _______________________ b. Where does the action take place? ______________________


c. White space helps ____________________. 8. Free Turnkey Resources at:

a. FREE Webinar: 6 Figure Marketing Funnels: www.vitolafata.com/ebm b. Facebook: www.facebook.com/fitnessprofitsystems c. My email: [email protected] d. Website & Fitnesspreneur Newsletter-‐ www.vitolafata.com e. Quick and Easy Online Tools: www.vitolafata.com/quickandeasyonlinetools f. Top 5 Digital Tools: http://vitolafata.com/top5digitaltools g. How to write better headlines: http://vitolafata.com/headlineformulas


The 30 Minute Business Model Better Before Bigger

Brent Gallagher, MSS, CSCS, ACSM Better at ____________________________

That’s it? Is that enough?

Better at ____________________________

Easy as ABC & 123

Better at ____________________________

Where do you stand?

#1 Action Step:

__________________________________________________________________________________________________________________________________________________________________________________

MUST Reads: (if you want more, connect w/ me)

1. EntreLeadership -‐ Dave Ramsey 2. Start With Why -‐ Simon Sinek 3. Linchpin -‐ Seth Godin


A. 1

A. 2

A. 3

B. 1

B. 2

B. 3

C. 1

C. 2

C. 3

BUSINESS PLANNING THE 30 MINUTE MODEL: Why do I believe ‘The 30 Minute Model’ would benefit my clients / business?

Who’s 1 client I can practice 30 minute training with? 1st session date?

RESEARCH QUESTIONS: 1. Training Fees -‐ Private, Partner, Small Group? 2. Marketing -‐ How will you get the word out? 3. Scheduling -‐ How will you begin to offer 30 minute training in your current schedule?

Design 3 workouts for 3 different clients:


The Art of a Great Presentation By Todd Durkin, MA, CSCS

HOW DO YOU GET GIGS? • Start with your clients. Who is running companies? (lawyers, doctors, biotech, health, schools, etc.;

anyone running “teams” of people) • Convention & Visitors Bureaus. Become a member or ask to do a program at one of their meetings. • MPI. Meeting Planners International. Become a member or ask to do a program at one of their

meetings. • Meeting Planners in your area. • Website & SEO. • “You just need one.” Then get a video testimonial at the event & a written one after the event.

HOW DO YOU DETERMINE WHAT TOPICS YOU COULD PRESENT ON? 1. What areas do you stand-‐out in?

a. Fitness b. Nutrition c. Hormones d. Team-‐building e. Leadership f. Motivation & Energy g. Stress Management h. Lifestyle Enhancement

2. What are the needs of society? ALL OF THE ABOVE

3. What are you most passionate about? What is resonating deeply in your soul?

Craft some topics/titles and short descriptions around 3-‐5 of these areas that you would love to present on.

PRE-‐SPEECH/EVENT Questions to ask & items to address:

• Ask the client “Do you want to include a movement portion to the presentation; A Fit Camp or Yoga Fusion.?”

• Negotiate a rate and contract that you are comfortable with? For example, if it includes travel, make sure it includes transportation, flights, lodging at host hotel, inclusion in social events, etc.

• $5-‐10 per head is a good-‐starting number for a keynote/presentation when starting out. • Invoice; 50% upon signing of contract; 50% due upon execution of event. • You will provide handouts, raffle items, etc. • Make sure client has a complete PowerPoint / Projector / Sound set-‐up if you are using PowerPoint

or Prezi. • Do you need sound from your computer? • If you are doing an exercise session, do you need sound? If so, do they have an iPod connect?


CRAFTING A GREAT PRESENTATION. Do your due diligence on a company!

Background on company & Purpose of meeting:

Background on company. Here is what you want to find out about the company (through website or your direct point of contact)

1. Mission/Vision of the Company 2. Know the key staff/leadership team

a. Know their names and research them. 3. Company history 4. What is the culture of the company? 5. What are 3 things you guys are doing really well right now? 6. What are 2-‐3 things you can improve on? 7. Anything else you would like to share? 8. What is your website? Browse their website. 9. Social media 10. Read their marketing material, brochures and newsletters 11. Ask lots of questions 12. Listen for information you can build into your presentation 13. Do your homework. Research.

PURPOSE OF MEETING: 14. Who will be in attendance? How many? 15. What is the purpose of this meeting/conference? 16. WHY are they hiring you?

a. What are their needs and goals? 17. What do you want out of this talk/presentation that I will be doing? 18. If there is one take-‐home message or an emotion that you want your attendees leaving with, what is

it? 19. What are their overall expectations?

PRE-‐SPEECH (0-‐90 DAYS OUT) • What do I want out of this talk? What do I want to accomplish? How do I want my energy to appear? • Raffles or Txt Messaging • What are you raffling off (shirts, books, DVD’s, equipment) • Have an assistant if possible • Filming the venue?

PRACTICE “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” -‐-‐Aristotle

EVENT DAY: PRE-‐GAME ROUTINE (DAY OF EVENT)

• Up early


• Cardio/workout—mentally rehearse the presentation, points, movements; VISUALIZE from start to finish

• Eat light PASSION AND PURPOSE Begin with a PURPOSE.

“A speech without a purpose is like a journey without a destination.” -‐-‐Ralph Smedley

You must radiate PASSION, conviction, and enthusiasm.

ENERGY!!!

DURING SPEECH A. Intro—

a. Compelling story b. A deep, philosophical question

• What is the greatest challenge facing your business today? c. A quote, a poem or a rhyme d. A sincere thank you or acknowledgement e. Have them write something down f. A statistic, current news item or periodical

• “According to an article in the Wall Street Journal…” g. Tell them what you’re going to tell them, tell them, and then tell them what you told them. h. Set your objectives for the talk. i. Use humor, laughter, and emotion if possible j. Possibly connect audience; handshake; massage; meet 2 people you haven’t met yet. k. Use phrases such as:

• “My mission this morning is…” • “My objective in the next 30 minutes is to…” • “The purpose of this session is…” • “I have 3 goals this afternoon…” • “If you remember 1 thing as you leave today’s session, remember this…”

B. Body

1. Draw a road map of where you are going 1. What are the benefits, ramifications, consequences, and implications of taking or not taking

action? 2. 3 main points + 3 stories to support your points.

“Today, we are introducing 3 revolutionary products.” -‐-‐Steve Jobs, revealing the iPhone

C. Close

2. EMOTIONAL; how do you want to leave them feeling? Important Points to Remember:


1. Attendees will only remember the stories. SO TELL STORIES! 2. Humor. Stories are better than jokes. 3. Video is very important. If you can use video and you have access to sound, use it!!! 4. 15-‐20 slides per hour—use lots of photos & video 5. “You only need to affect 1 person today.” 6. Breathe before going out on stage. 7. Visualization is really important and powerful. 8. Read your audience. 9. SLOW DOWN. PAUSE between important points. 10. Move with PURPOSE. MOVE to another part of stage or room BETWEEN your main points. Stop and drink

water. CONTROL the audience. 11. Don’t move continuously while speaking. 12. Use purposeful VOICE INFLECTIONS. Talk quiet and lean forward when you really want them to listen

deeply. 13. Repeat key poems/phrases 2x if it is extremely important. 14. Body language is important. SMILE. 15. Eye contact is an essential engagement tool.

a. Lock onto one and connect with many. b. Be generous – share contact with all. c. Don’t gravitate to the friendly faces. d. Position yourself so that you are the focus of attention. e. Practice eye contact (lock-‐on for 3-‐4 seconds).

16. Know something about their company; tie it into your talk. 17. Use names early and often.

a. “Remember, a person’s name is to that person, the sweetest and most important sounds in any language.” -‐-‐Dale Carnegie

18. Get your audience involved. a. “I hear and forget; I see and I remember; I do and I understand.” -‐-‐Chinese Proverb

19. What is your “costume”? (Fitness? black slacks and nice shirt? etc.); What is your best color? 20. Know your audience. Speak to the interests of your audience. Give them examples that THEY CAN

RELATE TO? What are the stories you are going to tell. 21. Know your opener, your closer, your 3 points and 3 stories. 22. The stage is your theatre. ACT like a million-‐dollar A-‐list ACTOR or ACTRESS. Draw your audience in, bring

them through a maze of emotions, and leave them with the emotion that you most want!!! 23. Reveal a “holy $#*%” moment.

a. “People will forget what you said, they will forget what you did, but they will not forget how you made them feel.” -‐-‐Maya Angelou

24. BREATHE on stage. SLOW DOWN. BREATHE some more. PACE yourself. 25. At the very, very end of your talk, have a clear, crisp CLIMAX to your presentation, thank the audience,

and then SHUT UP!!!! 26. You WANT THEM TO APPLAUD AND THANK YOU. So pause right after you thank them and don’t say a

word. Just stand there and smile and keep thanking them. And let them CLAP FOR YOU. 27. If you are traveling to the event, have a carry-‐on that has clothes in it that you can wear the next day, in-‐

case your luggage gets lost on the plane. 28. And double & triple check your bags before going to an event (i.e. Ft. Worth, Texas).


29. Have an “event folder.” This has all the pertinent information you can review the day before, on the plane, in the hotel, or morning of the event. Has the company/audience background, your speaking points, the cell number of your contact information, your flight information with Confirmation Code, blank sleeve protectors, some blank paper, and any handouts you might be providing)

30. Practice. FOLLOW-‐UP 1. Send a thank-‐you note to contact person within 48 hours. 2. Send a thank you note to attendees within 3-‐5 business days. 3. Get them on your master “list” (Constant Contact, mail chimp, icontact, infusionsoft, Kujabi, etc.)

THE ART OF A GREAT PRESENTATION PRACTICAL EXERCISES TO CRAFT YOUR PRESENTATION: 1. Who is your presentation for? Fitness professionals, Consumers, etc.?

2. What are 5-‐10 topics that you are really good at? (fitness, nutrition, hormones, etc.)

3. What are a few titles that you could potentially use to pitch your 60 minute talk?

4. Describe in a catchy 3-‐6 sentences, an example of 1 or 2 of your talks.

5. What are 5-‐7 generic, but specific opening stories you could start with?

6. What are 5-‐7 generic, but emotional closing stories you could end with?


7. Who are 5 people you can contact that might be interested in having you do a talk?

8. How are you going to contact them?

9. When are you going to contact them?

10. How are you going to price it out?

11. What are you going to do to CREATE WOW at your events?

12. Craft up an outline of your next talk. Title, intro story, 3 points, closing story.


Going Deep Coaching Todd Durkin

10 FORMS OF WEALTH

WHEN YOU ARE RANKING EACH AREA OF YOUR LIFE, KEEP IN MIND:

• 10 is where YOU want to be • 10 is where you PICTURE yourself in a very near future • 10 is your VISION for yourself • 10 is your EXPECTATION for yourself • 10 is what YOU feel you have in your tank

Rate yourself where you are TODAY, right NOW.

Pay attention to where there is disharmony or imbalance in the wheel.

Evaluate yourself each month. This exercise is a guaranteed GAME CHANGER.


“3 IN 30” -‐-‐ KEYS TO SUCCESS & SIGNIFICANCE IN LIFE: 1. Inner Life/Spiritual Life: _________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

2. Physical Health & Conditioning:

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

3. Mindset:

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

4. Family:

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

5. Career:

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________


6. Financial:

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

7. Circle of Genius:

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

8. Adventure:

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

9. Love:

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

10. IMPACT / LEGACY:

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

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