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Saudi Research and Publishing companyReport
Humaid Al Naeimi 200921124
Yousef AL Hammadi 201102743
Ali Al Mazrooei 200906023
Khalid Al Nauimi 201017729
Fall 2012
[Pick the date]
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Introduction:
Newspaper and magazine are two of strongest media of all time. They
are part of what we may call today the old media. We visited Saudi
Research and Publishing Company on the 4th of October. First, when we
were at the company reception, it was only few minutes before the HR
& Administration manager Abeer Atta welcomed us and she introduced
us to the stuffstaff. The stuff staff where kind and helpful, they try to
answer all our questions. The SRPC was established in 1972. It has
many publications most of them are magazines and also a good
number of newspapers. In this report we will talk about the
publications, the two specific magazines, that also we will cover and
the processes and steps of how they make magazines.
The report chapters
Introduction by Humaid Al Naeimi
Chapter 1 publications by Yousef AL Hammadi
Chapter 2 Sayidaty Magazine by Khalid Al Nauimi
Chapter 3 Hia Magazine by Ali Al Mazrooei
Summary and conclusion by Humaid Al Naeimi
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Publications
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Publications
In my report I will talk about Saudi Research and Publishing company, it has
many useful newspapers and magazines in more than towo languages.
It is the publisher and copyrights owner to of 14 publications. Of which are 6
daily newspapers, 4 weekly magazines, and the last 4 is monthly ?. This Their
publications cover many different age groups in the community.
Newspapers :
Al Sharq Al Awsat
Launched in July of 1978 out of London, UK, Al Sharq Al Awsat is a
leading Pan-Arab Arabic newspaper. The newspaper is of diversified
content, covering regional politics, social issues, economic and
business news, as well as sports and entertainment. In addition to 21
specialized supplements.
Arab NewsLaunched in April of 1975 in Jeddah, Arab News is the first
publication of the Group. Arab News is a leading English language
newspaper in the Kingdom and the GCC. The newspaper is of
diversified content, covering politics, social issues, economic and
business news, as well as sports and entertainment. The paper
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targets English-speaking individuals in the GCC and the Arab world.
Al RiyadiahLaunched in January of 1987 in Riyadh, Al Riyadiah is an Arabic
language daily newspaper with an exclusive focus on sports. The
newspaper provides news coverage as well as research, analysis and
commentary on domestic, regional and international sporting events.
The paper targets primarily Saudi and GCC youths and sports
enthusiasts.
Al EqtisadiahLaunched in December of 1992 in Riyadh, Al Eqtisadiah is an Arabic
language daily newspaper with an exclusive focus on economic and
business news and analysis. The newspaper provides news coverage
as well as research, analysis and commentary on domestic, regional
and international economic and business-related events.
MalayalamLaunched in September of 1994 in Riyadh, Malayalam is the only
daily newspaper in the Kingdom to be published in the Malayalam
language (specific to the Karallas area of India). The newspaper is of
general content, providing news on political, social, sporting,
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economics and other developments, primarily on central Asian
countries.
Magazine:
Al MajallaLaunched in February of 1980 in Riyadh, Al Majalla is a
weekly Arabic language magazine, focusing on political,
economic and business news, with a fully translated
section from the Economist. The weekly magazine
targets the elite segments of the Kingdom and other
Arab countries.
ArrajolLaunched in May of 1992 in Riyadh, Arrajol is a male-
oriented Arabic-language monthly magazine, focusing
on the male lifestyle in the Arab world. The magazine
contains articles and information of interest to men,
including fashion, automotive news, and others. As
such, the magazine’s target audience is the adult male
population of the Kingdom and the Arab world.
BasimLaunched in September of 1987 in Riyadh, Basim,
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published in Arabia, focuses on educational and
entertainment contents targeting younger generations.
The weekly magazine targets the youth (between the
ages of 4 and 15) in the Kingdom.
AljamilaLaunched in October of 1994 in Riyadh, Aljamila is a
female-oriented Arabic-language monthly magazine,
focusing on general topics of interest to younger
women, including social, beauty, fashion, and health
matters. The magazine’s target audience includes, to a
great extent, the female teenagers and young adults in
the Kingdom and the Arab world.
Islamic Finance & Investment
Launched in May of 2009 in Riyadh, Islamic Finance &
investment Magazine is the first Monthly Arabic
language magazine in the Arab and Islamic world,
focusing primarily on news of Islamic banking
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organizations, Takaful insurance companies and all the
structures of Islamic banking. IT has a close relationship
with various universities and research centers for
Islamic banking.
FocusThe time no longer bears pages full of words and now is
the time of the brevity, and because the image is only
able to transfer information and full description of
passing moments, Focus Magazine has come and
changed the concepts.
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Sayidati
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SayidatiSayidaty is one of the magazines published by Saudi Research and
Publishing Company. was founded by Hisham Hafiz and his brother
Muhammed Hafiz in London. Later, it was founded in Riyadh in March
1981. The magazine was relocated from London to Dubai in 2005. The
English edition was launched in 2007 after publishing in Arabic since
1981. This magazine is women-specific focusing on beauty, fashion
and social issues.The magazine is published in Dubai and Beirut and
distributed throughout the Middle-East, North Africa, Europe and
America.
Sayidaty magazine types
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1- Sayidaty weekly magazine.2- Sayidaty English monthly magazine.3- Sayidaty mother and baby. 4- Sayidaty decors 6months. 5- Sayidaty website daily updated
process of collecting and publishingWe discussed many media issues and the process of collecting and
publishing. They have a lot of porter in some countries including:
Egypt, Lebanon, Syria and other countries who are sending messages,
letters, news and pictures to cover health, entertainment, fashion,
social and family issue. Then, in SRPC headquarter in Dubai the editors
receive all this information. After the editors edit the work they send it
to a designer who makes the final design. At the end of the day they
send all the work to the supervisor editor so later it isbe send sent for
printing and publishing.
The editors work up to 12-14 hours a day .Sometimes they work more
times or less.
How they make money and advertising Because this magazine has huge audience in different society levels
both rich and poor, gender, age and nationality. the other companies
who want to make ads in this magazine. This magazine gets the money
from this companies and when it is sell sold it in markets, malls and
other public places.
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Advertising and retail are the two major revenues for the magazine? What about the subscription?
This part is a little bit weak.
Hia Magazine
Name : Ali Saeed Ali Rashid AL MazrooeiID: 200906023
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Hia Magazine Launched in August of 1992 in London. Hia is a female-oriented Arabic-
language monthly magazine. Focusing on the female lifestyle in the
Arab world. The magazine contains articles and information of interest
to women, including beautify, health, interviews with celebrities,
fashion articles, travel, jewelers and other articles of interest to
women. As such, the magazine’s target audience is the adult female
population of the Kingdom Saudi Arabia and the Arab world and High
Income Females. This magazine published by Saudi Research & Publishing
Company (www.srpc.com), one of Saudi Research & Marketing Group
companies. The editor in chief is Mrs. Mai Badr . This magazine circulation
about 53,310 copies.
Target Audience:
In 2009 & 2010, Hia was declared luxury monthly magazine in KSA and UAE.
Hia readers are very niche due to its strong distribution in the Royal Palaces, VIP
lounges and luxury salons.
Hia marketing:
Each year, Hia built a new strategy by studying the market and it is evolvement
(sample, round table studies and survey are done). This interaction is behind the
events and sponsorships that Hia covers and participates in, like Ladies club
(Sharjah and Dubai), Charity and business conference, social events.
Hia and publishing:
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Hia magazine has partnership with Al-Khaleejiah Advertising .The place
of Al-Khaleejiah Advertising It is near of SRPC in Dubai . It send advertising
and information to hia magazine to edit and publish . Hia magazine edits
and publishes information in Arabic language . It distributes in different
places. The table show the distribution of hia magazine.
Grand Total KSA GCC Others
53,310 34,658 13,391 5,261
Distribution Spas, 7 and 5 stars Hotels like Raffles – Dubai, Beverley hills, Royal Monceau in Paris, VIP lounges, Libraries, Bookshops, Stations, hair Dressers, Nail Bars, Jewelry shops and mainly Subscribers 18,150
Media of hia magazine :
Printed Hia magazine.
Web side: www. hia mag.com
Hia Magazine facebook: www.facebook.com/ Hia . Magazine -
Hia Magazine (HiaOnline) on Twitter : https://twitter.com/ Hia Online
Hia magazine on iPad :
Now Hia magazine move from the old media to the digital media.
Experience Hia magazine on the iPad.It is free to download from APP
Store now but later this application will cost an amount of money. This
application will give you the ability to purchase each month's digital
issue through iTunes and read and store as many digital issues as
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you’d like within the same app. The digital media supervisor is Moeza
Hanzouti one of who contribute to develop this magazine on ipad.
Summary The Saudi Research and Publishing Company might be the largest print
media publisher in the Arab world. It has big numbers of newspapers
and magazines under its name which is printed. Sayidaty is a really
wiell known magazine in the region with over 30 years since it saw the
light in 1981and it’s still one of the best today. Hia magazine moved
forward not be just a print media so later many other magazines of
SRPC join to make theire magazines as an e-book, website, Twitter and
a Facebook. After all the SRPC is an amazing media company which
has made a huge success and it keeps moving up to the better.
Conclusion
To conclude we learned and experienced a lot from our trip to Dubai
Media City. Some of which are like, group work, how magazine be
published, how to deal with people, how the media moved to the
digital world, how they collect data. And above all we learned that
whatever business or project we have with any institution or
organization we should first take make an appointment. (yes, we all
learn this from this adventure.)
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Sources to follow SRPC
www.srpc.com
www.sayidaty.com
www.hiamag.com
My comment: Excellent job! This is the best team work. You are well organized and everyone cooperated and contributed accordingly. Besides, your presentation is fantastic, very good design and very well done project! Bravo!