saumya kharbanda_portfolio

8/10/2019 Saumya Kharbanda_Portfolio

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01 National Adolescent Health Strategy Publication Desi

02 Details

03 Spreads

04 Rungtas Real Tea Range Packaging Design

05 Real Gold pack design + details

06 Real Gold Select, Real Gold Classic design + details

07 Real Dhamaka, Real Toofan design + details

08 Kalam Typeface Design

09 Design process

10 Design process

11 Design process

12 Forest Essentials Illustration for Packaging

13 Wild Stone Grey Packaging Design

14 Background + details

15 Wild Stone Liquid Perfume Spray Packaging Design

16 Background + details

17 BILT Annual Report Cover Design

18 Crompton Greaves Proposed Annual Report Covers

19 Lettering Sketchbook

20 Lettering Sketchbook

SaumyaKharbanda

P O R T F O L I O

M D E S I N T E R A C T I O N D E S I G N

U N I V E R S I T Y O F W A S H I N G TO N


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National Adolescent

Health Strategy

Publication Design

Rashtriya Kishor Swasthya Karyakram, or the National

Adolescent Health Strategy, is a framework for mobilising

communities, healthcare providers, and educational institutions

towards the betterment of adolescent welfare. It is an initiative

undertaken jointly by the Ministry of Health and Family Welfare

and the United Nations Population Fund (UNFPA).

2013, ICD


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V I S U A L L A N G U A G E

The handbook incorporates an eclectic

mix of fabrics; it is dressed like the

young people it seeks to support. The

unpolished charm of distressed fabric is

complemented by a tempered and rational

approach to typography.

S I M P L I F I C A T I O N

Easily understandable charts ar

feature of the handbook. These

a two-fold purpose of facilitatin

comprehension and introducing

incidents into a dense volume of


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Rungtas Real Tea Range Packaging Design

Rungtas is a food processing company that owns the regional tea brand, Real. The challenge

was to redesign and expand the Real range of teas for urban markets and newer retail formats,addressing a rapidly modernising customer, while creating an architecture to accommodate a

wide range of daily foods.

20132014, ICD


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B R A N D I D E A

Local surveys and conversation

Rungtas customers revealed th

are keen on urban mobility but r

traditional values. The overall br

Rungtas stresses success and a

while the Real brand also stress

authenticity.


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V I S U A L L A N G U A G

The ower graph

a recurring motif,

staying constant

overall effect cha

across packs. Indi

packs have their o

details which resp

product characte

and category requ

Shown here are t

premium blends frange.


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S T R E N G T H A N D A C T I V I T Y

The strong blends are both named with hindi

words to appeal to small town non-english speaking

segment of the market.Dhamaka(roughly explosive)

simultaneously cues exciting offers and a strong cup

of tea; toofan (storm) cues force and vigour .Moving

away from the calm stillness of the gold variants,

these packs have a lot of movement. Alternative

designs show different ways of creating a distinction

between the premium and strong blends.


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Kalam

Typeface Design

Kalam is a self-initiated st

in Devanagari typography

lettering, leading to a typef

design (still in its early stag

on colloquial handwritten

ONGOING, PERSONAL


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Before exploring designed type, I

started with studying and practicing

Devanagari calligraphy. This helped

me develop a sensitivity towards the

construction of traditional letter forms.

My experimentation with calligraphy

led me to a question: to what extent

can calligraphy be explored before

it merely becomes ones own

handwriting, written with an angled

tool? This thought spurred me to

collect over a hundred samples of

handwriting.

These samples were a fun way to

examine the ways in which the script

can be manipulated. The personality

and idiosyncrasies visible in each

handwriting led to some interesting

manipulations of traditional letter

forms. These heavily deviated from

the formal construction of letters,

but were still easily recognizable, and

infused with character.


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Exploration of individual letter f

an especially enjoyable exercise

However, looking back on my sk

is clear that the direction is too f

on trying to capture the effortle

construction of informal letter f

lacks typographic nesse. These

should be adressed in my next it


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The rst iteration of the typefac

several aws, both in individual

forms, and as a complete set. H

following through and completi

iteration has allowed me to und

the challenges of designing a ty

It has given me a practical persp

on rhythm and texture, both im

characteristics of any typograp


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Forest Essentials

Illustration for Packaging

Forest Essentials is known for its

luxurious herbal beauty products.

A gift box was designed for the

festive season, with illustrations

to match the existing brand

language

2012, GREEN GOOSE DESIGN


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B R A N D I D E A

The existing Wild Stone range asserts a

raw, unpredictable energy. The claw markbuilds a narrative of a woman who is drawn

to an anonymous male, resulting in rapid,

surprising, and entirely sexual encounters.

A S E C R E T W E A P O N

The nal design takes a cue from

work wear. The claw marks man

themselves through a visual playobviously visible in the rst glan

creating a double-take effect

A D I F F E R E N T T O N E

With Wild Stone Grey, the brand aimed to

enter the workplace with a day fragrance.The challenge was to give Wild Stone the

credibility to enter a formal space while

still maintaining the personality for which it

is sought out over its competitors.


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Wild Stone

Liquid Perfume Spray

Packaging Design

Wild Stone is a well-establ

brand for mens deodorant

perfumes. However, a disr

consumer introducing a liq

deodorant to replace aero

has caused a new wave of l

perfume sprays into the m

which includes Wild Stone

offering.

2014, ICD


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T H E C H A L L E N G E

The Wild Stone brand brings with it its core

virtues, which need to be fused with the

announcement of a new product. One of

the challenges at hand was to convey the

new category, which is a midpoint between

perfumes and deodorants. The packaging

needed to differentiate the new pack from

deodorants and reimagine the Wild Stonelook.

T H E S O L U T I O N

The recommended small dose s

interpreted as a sign of the prod

potency, where a small spray ha

impact. The three-claw brand m

condensed into a single dramati

The series name is expressed as

of metals, and the design exploit

decision.


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BILT Annual Report

Cover Design

BILT is Indias leading print

maker. The cover reects t

of the report companys

initiatives and sustainabilit

production and prots.

2013 ICD


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Crompton Greaves Proposed Annual Report Covers

Proposed covers for Annual Report of Crompton Greaves Limited for the year 2013 -14.

The theme of the report was CGs contribution to smart automation systems for power

generation, transmission and consumption.

2014, ICD


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Lettering Sketchbook


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