SUSTAINABLE BRANDS

ADVISORY BOARD UPDATE

Board Call 2/7/2013

• Welcome, Identify Call Participants

• Provide Update on Current Progress

• Review Action Items from December Board

Meeting

• Discuss Next Steps – Request Input

Agenda

CURRENT

PROGRESS

Strong Early Signs

Early Registration for June up 75% ytd over 2012

Website launched at www.sb13.co

Program beginning to take shape. Overview at www.sb13.co/program

Share speaker/program ideas at: www.sb13.co/speakers/proposal

Special Events including Film Screenings (Trashed, Chasing Ice, Naked Brands, I AM) under development

Ramping up Innovation Open and Expo to showcase plethora of innovation, from Mango Materials to Fitbit to Filabot – pointers welcome!

ONGOING

BUSINESS

December Board Meeting Follow up

Governance Committee

Key Areas of Discussion…

How should the Advisory Board be assembled

going forward?

What should the role of the Advisory Board be?

How shall the Advisory Board operate going

forward – member term, operating committees,

meetings/reporting, etc.

Current Committee Members…

Chair Pro Tem:

Cindy Drucker, Weber Shandwick

Ed Rogers, UPS

Christian Barcan, BASF

Simon Mainwaring, We First

Thomas Odenwald, SAP

Jonathan Yohannan, Cone

Mark Brodeur, Nestle Purina

Heather Tansey, 3M

Rahul Raj, Walmart.com

KoAnn and SB Staff

Report From Committee Chair…

Parameters:

oThree categories: Regular, Life and ExOfficio

o Three year terms – no more than two consecutive terms; can serve

again after one-year hiatus

o Rotate 10 regular members every year

Structure:

o Executive Committee – SB CEO, Chair, Co-Chair or Vice-Chair and

one Life member; serve two year terms

o 6 Standing Committees – Governance, Communications, Events,

Business Development, International, and Member Relations

Report From Committee Chair…

Responsibilities:

o Attend at least 2 of the 3 Advisory Board meetings per year (one

allowed via teleconference)

o Serve on at least one Committee

o Support SB’s business and mission through internal and external

engagement

Transparency/Assessment:

o Summaries and progress reports will be shared by SB CEO to full

membership

o Self-assessment will occur on annual basis and findings

incorporated into ongoing governance

Quality Assurance Committee

Key area of Discussion…

How can we assure consistently world class

content?

Current Committee Members…

Chair Pro-Tem:

Suzanne Shelton, Shelton Group

Annie Longsworth, Saatchi S

Kate Heiny, Target

Gil Friend, Natural Logic

John Creson, Addis Creson

Pam Van Orden, Enlightened Brand

Marianne Condrup and Dimitar Vlahov, SB Staff

Report from Committee …

Speaker policies being clarified

Speaker process and experience being improved – move to On Demand web-based information and instructions

Committee to serve as adjudicator for proposals which introduce conflict of interest – process under discussion

Consequences of non-compliance disclosed, communicated to all speaker prospects

Committee to enforce consequences

“Co-Create” Committee

Key area of discussion…

How can we put systems and structures in

place to ensure our ability to move forward as

a community of action

Current Committee Members…

Chair Pro-Tem:

Karen Yacos, Green Mt Coffee Roasters

Jonathan Yohannan, Cone Communications

Jeff Mendelsohn, New Leaf Paper

Paul Herman, HIP Investor

Gil Friend, Natural Logic

Sandy Skees, Communications4Good

Valerie Miller, SB

Multiple Related Discussions…

Two day SB business strategy meeting held this

week touched on this. Attending members:

Mark Brodeur, Nestle Purina

Kate Heiny, Target

Daniel Krohn, Becker Underwood

Jeff Mendelsohn, New Leaf Paper

Thomas Odenwald, SAP

Derek Young, Carlson Restaurants

Further Design Meeting February 13…

Confirmed attendees include:

Karen Yacos, Green Mt Coffee Roasters

Jeff Mendelsohn, New Leaf Paper

Gil Friend, Natural Logic

Paul Herman, HIP Investor

Ellen Weinreb (guest)

Stephen Linaweaver (guest)

Ted Howse (guest)

Rewarding Leadership

SB to Support EthicMark Awards …

Acknowledging board feedback that awards are

not at the top of list of prioritized activities, we

have decided to support the development of the

EthicMark award in hopes of creating some

focused attention for/recognition of quality

communications efforts.

Open to input/feedback on this from interested

board members.

Expanding the Community

SB International Update

SB Rio/Istanbul gaining momentum

Websites up, registration open shortly

Discounts available to board

members/member companies

NEXT STEPS

Open Dialogue…

Questions, Ideas or Concerns? Bring them up

now!

Get Involved…

All committees open to participation from all board

members

Get your juices flowing – send your ideas up to the team

now

Make your plans to attend

Book your hotel here: www.sbshare.co/sb13hotel

Begin to spread the word

Tweets etc at www.sb13.co/share

• Alternative 1:

Wednesday March 6th – 12pm PST (3pm EST)

• Alternative 2:

Thursday March 7th – 11am PST (2pm EST)

Calendar Invites to follow

Next Call