sbf15 ponti pdf
TRANSCRIPT
Internal Communication
& Social Enterprise
Remo Ponti
Michelangelo Buonarroti
William Shakespeare
Elizabeth I
1563
Papal Bull of the
foundation of
"Compagnia
di San Paolo"
70.000 employees in Italy
30.000 abroad
4.400 branches in Italy
1.300 abroad (in 30 countries)
11M customers in Italy
8,5M abroad
FACT N. 1
Companies and employees are flocking to the Social Enterprise.
FACT N. 2
It’s a new paradigm that millenials expect and
demand
FACT N. 3
Social enterprise means introducing social software.
Deploy it & they will come
FACT N. 4
Once you get started, employees won’t ever be able
to live without it
FACT N. 5
Your efficiency, productivity and profitability will
never be the same again
Social
Enterprise
I have no time!
5 Knowledge is power ...
The HR sometimes thinks ...
"We manage human resources for
over 500 years, I do not see why we
need to change our processes" HR Manager of an italian Bank, 2011
"Organizational Network
Analysis? Good idea, but do
not put the names of the
people " HR Manager of another italian Bank, 2010
"For us, the employees are
assets, such as aircraft."
HR Manager of an italian airline, 2011
“If Thomas Edison had used
a focus group
he would have just invented
a bigger candle.”
Not always
the collaborative approach
is the best idea:
4
Do you want
to create an
“enterprise wiki”?
WTF is a wiki?!?
The Company
is not
a democracy
Internal Communication
IT Departments
Always “Peace & Love” among offices?
A Chief * Officer’s intranet blog
The spontaneous participation
%
De-briefing
Aren’t you feeling much like a salmon?
But you know how this story ends …
The largest ghost town in the company
The Role of Internal Communication
15 rules for the good
internal communicator
TARGETS – AUDIENCES - TOOLS
DBM DBA
>1
To help finding information
(only when and to whom it serves)
BIG
DATA
Social CRM
Social CRM
Social CRM
To build
(more) useful tools
Not like this
Not like this
Not like this
Not like this
Not like this
Webiste: Universitad Federal di Santa Catarina (Brasil), 2005 – Source: The Wayback Machine
(very) bad design
To keep informed without getting
(too much) bored
Cause: death by powerpoint
To communicate in
a effective way
To find the skill I need
To f
ind
ou
t th
e t
ale
nts
To check the REAL sentiment
in the company
To put the right person in the right place
Source: Ernst & Young chart from McKinsey data ("The social economy: Unlocking value and productivity through social technologies”, Mckinsey Global Institute 2012)
Increased productivity of knowledge workers through
new collaborative models
A collaborative knowledge management can improve productivity by 20-25% of the knowledge workers
Read and reply to email
Search for information
Communication Internal
collaboration
Task role-specific
TOTAL
% weekly
time
Increased
productivity
% increased time
available
28
19
14
39
100
25-30
30-35
25-35
10-15
20-25
7,0-8,5
5,5-6,5
3,5-5,0
4,0-6,0
20.0 to 25.0
