scaling hct group dai powell chief executive, hct group 26 september 2012
TRANSCRIPT
Welcome ■ A journey from:
– a small Community Transport charity…– to a large scale social enterprise with national ambitions
■ Hundredfold growth– from a turnover of £202k in 1993
– to a turnover of £28.6m in 2011/12
– 700+ employees and a fleet of 370 vehicles
■ Increase in social impact in line with our growth■ What did we do?■ What did we learn?■ What’s next?
1982 – 1993:A community transport charity
■ Founded in 1982 as Hackney Community Transport
“To deliver social change through enterprise, empowerment and partnership”
■ Minibuses for community groups ■ Door to door transport ■ Mainly voluntary, grant funded■ We learned that:
– Access has an amazing impact on our communities– Services designed by their service users really work– Effective organisations work with all their stakeholders
– Relying on one source of grant funding is too risky…
1993 – 2001: Learning to trade
■ Funding environment in 1993 very challenging ■ Threats to core grant■ Community need undiminished■ Competitive contracts seen as the answer■ 1993 our first victory – hospital transport■ Other wins, including funding for plus bus services■ Improvements in our transport knowledge■ By 2001, a sustainable business model
Learning to trade: what we learnt
■ One key idea:
“To be a sustainable social enterprise, we must also be an effective enterprise”
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■ Culture change from traditional charity thinking:
“It’s good to make a profit”
■ Values can not excuse poor quality or high prices:
“Get really good at buses”
■ The better we did commercially, the more we could do for our social mission
“Commercial success: community impact”
2001 – present day: A social enterprise
■ In 2001, we won our first London red bus route… ■ We take on the big private sector operators in the
marketplace and beat them■ Have worked with a total of 19 Authorities…
…we are still working with all 19 ■ 98% of revenue comes from contracts■ Profits reinvested back into the core mission ■ 20% average growth per year
Social impact
■ Profits reinvested in the communities where they are earned
■ Transport for community groups– deeply discounted accessible minibus hire– 66,000 passenger trips in 11/12
■ Individual transport– services for disadvantaged individuals– 230,000 passenger trips in 2011/12
■ Learning centres– a wide variety of programmes aimed at job outcomes– 76 job outcomes (11/12)
■ Economic impact – an operation in 7 of the 15 most deprived boroughs
The future: Challenges and opportunities
■ We aim to double in size every 5 years■ Expansion focussed on areas of deprivation■ Our strategy is to meet challenges with innovation:
– Funding challenges: the Social Loan
– Barriers to organic growth: acquire private sector operators
– ‘Bus company’ culture: Social Enterprise Champions
– Understanding new areas: JVs, partnerships and mergers
– Public spending cuts: service-user led design
– Community focus vs national scope: RACs
– Poor procurement practices: write the book