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Spectrum Community Narrative Panel

(SCAN)

A cost effective solution to better understand how to bridge the gap between

trained panels and your target consumer

Product Understanding

Consumer Understanding

The Whole Picture

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SCAN is…

A group of creative, articulate consumers who have built a community within their group

A method developed to provide rich, in-depth language, and deep insights translated into actionable research guidance for all stages of product development

The unique combination of community and creative process used to guide product developers through today's competitive marketplace and add depth to the knowledge of existing products

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Our SCAN panels are trained in creative problem solving (CPS), qualitative assessment of sensory properties and group dynamics. This process allows for honest communication, enhanced creativity, and increased description of the target product category and/or concept.

Explore the

Challenge

Generate Ideas

Prepare for Action

Methodology

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Methodology

Community Narrative techniques probe beyond surface consumer attitudes, behaviors, and motivations.

This allows researchers to learn at a deeper level than traditional sensory methods such as focus groups or descriptive analysis.

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SCAN can be advantageous in…

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SCAN versus Descriptive Analysis

Unlike descriptive analysis it is:

Not trained in detailed descriptive analysis language and should not be

Not trained in scaling

Not a precise tool that looks at all characteristics in a systematic way

Looking for defects

SCAN is… SCAN is not…

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Consumers who are used to describing and articulating properties using consumer language

Focus is on the consumer first then the product

Holistic in its approach and integrates themes

Works on a broad range of product categories which allows for broader experience and different forms of stimulation

Learning's from other categories can be applied

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Can SCAN replace all consumer research?

No, but it is ideal for early phase consumer research.

SCAN being trained in consumer problem solving techniques has the ability to think through numerous situations and span varied categories while not always being product users or the target consumer.

They are very effective in testing out hypotheses and identifying opportunities.

SCAN is the bridge between trained panels and the target audience

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The Players

The Facilitator

The Client

The Resource

Group

Manages the process with client and resource group

Leads the process in each phase

Communicates the learning and action plan from each session

Owns the challenge

Primary decision maker on direction to take

Generates ideas/data on how to solve the problem

Describes and reacts to ideas generated by product development in order to converge on what to move forward on

They are not the problem owner, they generate challenges, but not the specific problem to work on

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SCAN Members

SCAN has been developed over the years into a community (or pool) of members with varying ages/demographics, and a high level of articulation and creative problem solving skills. SCAN members may or may not be the user of a product or the ultimate target demographic.

General Population Panels

Customized Panels

No restrictions to evaluating

any types of products

The members of the community can be screened for basic usage criteria as needed

A new panel can be created and trained to meet project needs

SCAN panels are in place in both New Jersey and North Carolina locations.

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Current SCAN Panels

In addition to our General Population SCAN panels, Sensory Spectrum has customized panels in place…

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• Mothers with children 12 and under

Mommy SCAN

• Hispanic demographic

Latin SCAN

• Women 60+

Baby Boomer SCAN

• Currently located in North Carolina and New Jersey

Regional SCAN

• The panel travels to local shops or restaurants for ethnography and point of purchase exploration. In addition, we can arrange for SCAN to come to your testing area, and we’ll take care of all the details (availability dependent on location requested)

Mobile SCAN

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An Example: SCAN Consumer Lab

Hands on Ideation

In this example, the panelists saw 15

different baked items as inspiration for

appearance, size, shape, topping, etc.

Each individual selected elements of the

items provided that they felt would work

with the concept.

The SCAN consumer lab

allows the panelists to create

their idea of the concept.

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Thank You Questions?

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