scantron corporation / pepperdine university · course / faculty evaluation system ... create...

February 2006

Automating

Course Evaluations,

Surveys, and

Paper Processing

Brad ZentnerHigher Education

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Welcome to Scantron’s - Automating Paper Processes Presentation

• Today you will learn:

– How imaging based technology changes the way information is processed

– How three innovative products are revolutionizing how business is being done

– The benefits of getting a total solution from one company

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Scantron Corporation

• In 1972, Scantron introduced the first test scoring machine and scannable forms

• Evolved into a leading technology solutions provider

• Offer a full range of software, hardware and services aimed at data collection, testing, assessment and systems maintenance

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Scantron Corporation

K12 - Testing and Assessment

Higher Education - Testing and Surveys

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Higher Education Applications

• Course and Faculty Evaluations• Student Registration Forms and Contact Cards• Admission Applications and Enrollment Forms• Staff, Customer, and Student Surveys• Time Cards• Benefits Enrollment• Patient Interaction Forms• Safety Inspection Forms• Student Testing and Performance Evaluations• Research Forms• Ballots and Voting Cards• Inventory Reports• Attendance and Grade Reporting• Outsourced Services

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Automating Data Collection

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Automating Data CollectionScantron’s Answers…

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Imaging Technologyvs

Optical Mark Read Technology

OMR PAGE - 48 Channels

IMAGE PAGE - 400 DPI (2000 Channels)

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Traditional (OMR)

Optical Mark Read Technology

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Imaging Technology

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Clarity Image Scanner

• OMR Image Processing

– Scanbook, eListen and Par compatible – Skew detection and correction– On-the-fly forms recognition– Improved accuracy via image processing

• 43 PPM / 75 IPM Duplex Scanner– 100, 200, 300, 400 DPI scanning– Black & white or grayscale images– 32-bit CPU– USB 2.0 Connection– Virtual Serial Port over USB– TWAIN Compliant

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Flexible Forms Capture – New Features

• SIMR/Mode– Option for ‘Pencil Read’ and ‘Ink-Safe Read’ in the

same scanner.– Automatic form rotation and flipping.– Form de-skew processing for enhanced data

accuracy and flexibility. – Control Panel application with read head and

double-sheet controls.

• Imaging Mode– TWAIN driver support on Windows XP and 2000.– Custom form size configuration.– ‘Red’ drop-out and ‘All Except Black‘ drop-out

available on some models.

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Auto-Flip For Upside Down Forms


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Clarity Feature Summary

• 43 Page Per Minute Duplex Scanner• ScanBook OMR for backwards compatibility• Automatic skew correction• Automatic page flip for upside-down forms• Recognizes check-marks and Xs in bubbles• Recognizes pencil and ink on the same page• High-speed USB 2.0 interface• Industry standard TWAIN drivers• Hybrid OMR & Image for intelligent mark sense editing

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Benefits• Fewer False Positives and Negatives• Increased Operator Productivity• Intelligence Added at the Time of Scan• Increased Accuracy and Data Quality• Fewer Rescans• One Scanner Works as Two• Flexibility: OMR, Image, + Hybrid in a Single Unit• Faster Processing of Mixed-mark Forms• Open Standards – Works with what you have• Backwards Compatibility• Easy Upgrade Path• Latest in Technology

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Scantron’s Intelligent Capture Solution

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Accelerate Business Processes

• Automate forms and document capture, while enabling seamless delivery of critical information at the right time.

DistributeDistributeEmail, FaxEmail, FaxImagesImagesDocumentsDocuments

FormsForms

PhysicalPhysicalDataData

ReportsReportsExtensionsExtensions

XMLXML

DatabaseDatabase

ElectronicElectronicInformationInformation

CaptureCapture

ConvertConvert

Automating Forms ProcessingSaves Time and Money


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Superior Data Accuracy

Recognition Statistics

OCR (Machine Print)– Over 99% OCR data passes

through system with no verifier intervention

ICR (Hand Print)– Over 89% ICR data passes

through system with no verifier intervention

OMR/ Barcodes– Approaching 100%

Machine Print OCR

Hand Print ICR

Check Boxes OMR

Barcodes – 1D/2D


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Saving Time & Money

WithoutAutomation

- Key Every Field- 2-3 Minutes to Process

WithAutomation

- Touch/Review 6 Fields- 6 Seconds to Process

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Meets Your Data Capture & Processing Needs

• Decreasing total cost of data entry• Increasing Profitability

Reduce time to process Increase accuracyWith less resources

= Rapid Return on Investment

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“Cognition is working out well, ... Anything that can get through a two-year backlog of data

entry in just two months is a lifesaver.”

“I am amazed how quickly Scantron got me up to speed on Cognition – the process was

painless.”

Lisa Clayton, Data Manager – UC San Francisco

Cognition UsersWhat are they saying...

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Cognition to AX5Image Archive – storage and retrieval

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Course / Faculty Evaluation System• Class Climate is Scantron’s ultimate tool for

survey based evaluation in education.

• Class Climate allows you to conduct hundreds of surveys using a mixed online and paper&pencil approach through a central server.

• Distributed scanning and a web-based form designer add additional functionality for distributed campus environments.

• Class Climate’s web based architecture makes it easy to roll out.

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(1) Preparation

(3) Capturing and Instant Feedback

(4) Analysis

(2) Survey (5) Quality Management

Course / Faculty Evaluation Feedback System

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Step 1: System Preparation

a. Import Courses / Instructors

• Listings of courses are imported usinga CSV or XML exchange format

• Ability to update course and instructor information

CSV / XMLCSV / XML

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Step 1: System Preparation

b. Create Questionnaires• Web based questionnaire design tool• Easy to learn• Fast questionnaire creation• Decentralization possible

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Step 2: Generate Surveys

• Batch generation of individual survey processes

• Three survey types availalbe

Hard Copy Cover Sheet Online Survey

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• Scanning process is as simple as pressing a button:

– Forms identify themselves– Single button scan software– Software finds batches and reads results– Reports are immediately available

Survey Scanner(s) Scan Software Survey Management

Step 3: Capture Responses

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Step 4: Analysis

a. Create Reports

• PDF-Reports with– Custom Letter– Averages– Histograms– Distributions– Open ended comments– Customizable charts– Norming– “Traffic Lights“

• Survey grouping• Filtering• Batch profile lines

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Step 4: AnalysisComment Report

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Step 4: Analysis

b. Distribute Reports

• Creation and delivery of reports by email is automated

• Batch printing allows fast report production• Elimination of repetitive work

Batch Printing of Reports

Batch Email of Reports

Batch Comparison of Results

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Step 5: Quality Management

• Quality guidelines allow internal benchmarking and follow-up

• Access levels:– Single department– Group of departments– Entire university/institution

• Identify, rank and prioritize areas of focus

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Class Climate UsersSample List

• California State University – Northridge• Stanford University• Pacific University• St. Mary‘s College of California• John‘s Hopkins University• Saddleback College• Kern Community College District• Keuka University• California State University - San Bernardino• University of South Carolina• Mississippi University for Women• Mississippi State University• And more......

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“This was the shortest period of time that it has ever taken the campus to complete the

course/faculty evaluation process.”Daveen Kay, Project Manager, CSU, Northridge

“Now that we are using Class Climate, all our problems just vanished. The course

evaluation process is streamlined, flexible and accurate.”

Lee Colaw – Chief Information Officer, Pacific Univ.

“Scantron provides the highest quality of technical support of all the companies I deal with. No problem is too large or small for the

tech support team.

Two thumbs up!”

…South Dakota – Dept of Education

Class Climate UsersWhat are they saying...

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Automating Data CollectionScantron’s Answer…

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• Versatile, productive and accurate• Duplex Scanner• 150 Sheet ADF• 43 PPM Simplex / 75 IPM Duplex• 100 - 400 DPI Resolution• Three scanning modes:

– Scantron Intelligent Mark Recognition – SIMRtm

– Imaging– SIMRtm and Imaging - Hybrid

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• Fast - processing each form in seconds

• Precise - recognizes handprint (ICR), machine print (OCR), bar code, check boxes and checkmarks (OMR)

• Accurate - provides correct and valid data and image capture using configurable recognition options

• Efficient - the high processing speed, quality of recognition, automatic control of output and competitive pricing make it the most efficient data capture system available

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• Web controlled application• Built in form designer• Process automation• Mass PDF personalization• Mass E-Mail communication• Open, Web-based architecture• Permanent evaluation• Instant feedback• Customizable / Scalable• Online and Paper&Pencil Surveys

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World Class Printer

Hardware Manufacturer

Software Developer

Technology Solutions Provider forData Collection, Surveys, and Assessment

Service Provider

Scantron Value PropositionScantron Value Proposition

Scantron is the only company to offer a complete, accountable data capture solution, from start to finish!

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Questions

Brad ZentnerDirector of SalesHigher Education