scb networking at the watershed june 2013 - exploiting social media noisy little monkey
DESCRIPTION
Networking at the Watershed, noisy little monkey's slidesTRANSCRIPT
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@MrJonPayne
EXPLOITING SOCIAL MEDIA
WATERSHED – JUNE 2013
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NOISY LITTLE MONKEY
Specialising in professional, financial and legal service sectors
SEARCH & SOCIAL MEDIA MARKETING
@MrJonPayne
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Over 80 businesses, charities and gov’t bodies in EU, USA & Africa
WHO’D TRUST A MONKEY?
@MrJonPayne
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pinterest google+
takeaways
@MrJonPayne
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YOU WILL NOT ASK QUESTIONS NOW
http://www.flickr.com/people/38375554@N05/
YOU WILL REMEMBER THEM
@MrJonPayne
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YOU WILL VIEW THESE SLIDES ONLINE
http://www.flickr.com/people/38375554@N05/
AND GIVE US SOME FEEDBACK (PLEASE)
@MrJonPayne
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WHO CAN YOU EXPLOIT?
@MrJonPayne
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US!
Industry geeks will share your content and brand messages. They may not actually be the people who
buy the most, but they’re noisy and have influence over the rest of us @MrJonPayne
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EXPLOITING THE MUSE
REQUIRES A LITTLE ORGANISATION
@MrJonPayne
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HOW DO I FIT IT ALL IN?
Stock articles are those which are key to how your organisation helps people, flow are
those which relate to current events. Planning is key to actually getting it done.
STOCK & FLOW
@MrJonPayne
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THIS IS THE PLACE TO START
@MrJonPayne
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IF THE AREA OF THIS
SLIDE REPRESENTS ALL
THE TRAFFIC ON
THE INTERNET
@MrJonPayne
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http://mashable.com/2010/11/19/facebook-traffic-stats/
Hat Tip: https://twitter.com/kelvinnewman #BrightonSEO founder
THIS MUCH
IS FACEBOOK
@MrJonPayne
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@MrJonPayne
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Some 45 billion web pages
http://www.worldwidewebsize.com/
45 billion other
web pages are
fighting over the
remainder
@MrJonPayne
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http://www.comscore.com/Insights/Presentations_and_Whitepapers/2012/Power_
of_Like_CPG
THIS IS HOW
MUCH TIME IS
SPENT ON
THE
NEWSFEED
@MrJonPayne
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You do the math(s).
THIS IS HOW
MUCH TIME IS
SPENT ON
THE
NEWSFEED
@MrJonPayne
YOU NEED TO BE IN
NEWSFEEDS
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You do the math(s).
@MrJonPayne
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FACEBOOK IS TESTING A SEARCH ENGINE
@MrJonPayne
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Users search for stuff and it gives them answers based on their historic timeline
and those of their friends @MrJonPayne
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And the friends of their friends.
@MrJonPayne
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Be this guy.
@MrJonPayne
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OPTIMISE YOUR FACEBOOK PAGE
BE FIRST TO THE PARTY
@MrJonPayne
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OPTIMISE YOUR FACEBOOK PAGE
BE FIRST TO THE PARTY
I like
this
@MrJonPayne
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OPTIMISE YOUR FACEBOOK PAGE
BE FIRST TO THE PARTY
I like
this
@MrJonPayne
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OK.
THAT’S THE FOUNDATION
@MrJonPayne
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OPTIMISE YOUR FACEBOOK PAGE
BE FIRST TO THE PARTY
ENGAGE
@MrJonPayne
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IMAGES & VIDEO
@MrJonPayne
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A great Facebook page shares cool images and video that are of interest to its
audience @MrJonPayne
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This?
@MrJonPayne
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Photos on Facebook generate 53% more likes: http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post-
NEW-DATA.aspx @MrJonPayne
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Lots of weight / EdgeRank
@MrJonPayne
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You can curate other people’s photos, it’s not all about you… But remember to
include a description… @MrJonPayne
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Timing – Post when your audience will most likely be online @Tashsb
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MEASURE WHAT WORKS
IT’S EASY – THERE’S FACEBOOK INSIGHTS
@MrJonPayne
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WHEN YOU CREATE
Our first Google Chrome Extension (it’s free)
LINK BACK TO YOUR SITE & MEASURE SUCCESS
@MrJonPayne
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EXPLOITING TWITTER
REQUIRES A LITTLE FINESSE
@MrJonPayne
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NOT COLD CALLING
No set up. Share shortened links. Data shows up in Google Analytics.
MENTIONS
@MrJonPayne @MrJonPayne
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NOT COLD CALLING
We love Cat – She’s ace.
YOU’LL GET BANNED FOR SPAM
@MrJonPayne
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NOT ME ME ME
REMEMBER – YOU, WE, ME
@MrJonPayne
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@MrJonPayne
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140 CHARACTERS?
NOT ON YOUR NELLY. KEEP IT TO 100 OR LESS
@MrJonPayne
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WHY SO SHORT?
It gets easier with practice
FOR SHARES!
• 100 characters leaves enough room for RT<twittername> & a
comment
• Also – put links towards the beginning or in the middle with no
# or mentions if you want a better CTR
@MrJonPayne
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YOU CAN BE MYSTERIOUS & FUNNY
Only 28 characters in the best headline ever, 29 if you include the protagonist
AND SHORT
@MrJonPayne
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USE FREE TOOLS
Hootsuite and SocialBro can help you schedule tweets and give you lots more
besides
FOR MAXIMUM IMPACT
• Schedule your tweets
– For when your audience is awake
– For when they’re looking
@MrJonPayne
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A TWEET HAS A SHORT LIFE
2.8 hours is the half life of a tweet: http://searchengineland.com/why-second-
chance-tweets-matter-after-3-hours-few-care-about-socially-shared-links-92125
RECYCLE THEM AT LEAST 6 TIMES!
@MrJonPayne
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WHO HAS HEARD OF PINTEREST?
@MrJonPayne
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It’s all about the images! Organise, Like & Pin!
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Question Show of hands
Intro to what pinterest, what n why
examples of
best practices
measuring success
More than just cakes and cats
@MrJonPayne
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Not just for Girls @MrJonPayne
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Or exciting products
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@MrJonPayne
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Verify your business account @MrJonPayne
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No of Pins & repins from your website / Number of visits to your website from Pinterest @MrJonPayne
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HOW DO I GET PEOPLE PINTERESTED IF I’VE GOT A
‘BORING’ COMPANY?
@MrJonPayne
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Make it personal - Include the team
@MrJonPayne
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Create interesting or optimised board titles ‘White Kitchens’ / ‘Boys Nursery’ rather than ‘For the Home’
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Chic, blonde, braided updo!
The perfect hairstyle for a
wedding or party.
Great image by @Janedoe
@MrJonPayne
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REUSE, REPURPOSE, RECYCLE
FOR AWESOME RESULTS ON GOOGLE
@MrJonPayne
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If you have Gmail, you have personal Google+ you can create a business page.
If you have Google local listing for your business, you can upgrade this.
@MrJonPayne
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Verify your account to see your face in the search results
@MrJonPayne
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If you have Gmail, you have personal Google+ you can create a business page.
If you have Google local listing for your business, you can upgrade this.
Verify your website using Google WMT and pwn search results @MrJonPayne
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TAKEAWAY
STOP THE SCROLL
@MrJonPayne
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FUNNY
@MrJonPayne
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DISGUSTING
@MrJonPayne
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SEXY
@MrJonPayne
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SEXY
@MrJonPayne @MrJonPayne
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GET THE SLIDES: http://goo.gl/t0DbP
ASK: @MrJonPayne
@MrJonPayne