scc2013 - what's the true cost of free?
DESCRIPTION
Presentation from "What's the true cost of free?" at the 2013 Science Communication Conference organised by the British Science Association - slides by Savita Custead, Jamie Gallagher and Debbie SyropTRANSCRIPT
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What’s the true cost of free?Savita Custead Debbie Syrop
Jamie Gallagher
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What’s the true cost of free?Debbie Syrop
www.sciencemadesimple.co.uk
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WHAT’S THE PROBLEM?o High drop out rateo Lack of support from
schoolo Disruptive audienceso Low perceived value
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SOME SUGGESTIONS
o Nominal chargingo Payment in kind e.g. feedbacko Special offers or discountso Build closer relationships
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What’s the true cost of free?Jamie Gallagher
@jamiebgall
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Experience Vs ExploitationThe path to paid communication
How do free events impact on presenters and facilitators involved?
How does voluntary working effect full time communicators?
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Who am I?
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My experience
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Gaining Experience
• Build skills• CV experience• Networking• Flexible hours• Choice of events• Flexibility
• Little support• Hard work• Net loss of money• Career development?• Lack of respect• Two tiers
The Good The Bad
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Fighting your corner
• Compete against free workers
• When do you have “enough” experience
• The guilt trip
• Volunteers- the easy route
• Lack of respect to the industry?
• The friend’s wedding
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What’s the true cost of free?Savita Custead Debbie Syrop Jamie Gallagher