MARKETING WITH OTHER FUNCTIONAL AREAS

RELATIONSHIP OF MARKETING WITH HUMAN RESOURCES

INTRODUCTION

In past HR and marketing are considered as different entities.

As business seeks new ways to remain relevant and grow, both are becoming more prelevant.

Both have tangible elements to market.

MARKETING MINDSETPeople in marketing are considered as individuals possessing outgoing upbeat personalities compelling power of persuasionThe tools of trade includes Creative thinking Contemporary attitudes patience

cont As HR persons possess the same

qualities putting them to use for the same reasons that motivate marketers to increase business.

Example: Marketing techniques are used as means

of communicating with employees rather than to promote a product or service

INTERNAL MARKETING HR knows that the employees are

internal customer HR staff attempt to grab the attention of

employees and motivate them to work as marketing employees act with their potential customers

EX: For an safety program meeting they will convey a message like” exciting new info that can earn you rewards. For more info-come to the meeting.

EXTERNAL MARKETINGUsed at the time of recruitment activities to

attract qualified applicants.External marketing to HR can include offers from

marketers for HR outsourcing companies Workers compensation Health insurance companies HR consultantsIt is also implemented in support of the company

brand through employment ads that describe the advantages of working with that company

BUSINESS BENEFITSWhen HR uses marketing techniques It inspire workers to increase profitability

and also profits. EX: when a new hire packet describing

procedures for increasing sales could follow a marketing notion by laying out incentives for sales.

It also develop a positive endeavor which can built employee respect and loyalty towards the customer.

MARKETING & FINANCE

MARKETING Relative side which is driven by passion and

your idea which you strongly believe in. It involves hard work, time and effort as

well as a positive attitude.FINANCE focus is more on seeing the benefits and

rewards for your hard work as well as evaluating if it is worth it at the end of the day.

RELATION advertising and publicity=profits. For successful marketing one need to have

strong base of finance. Finance through which company set goals

for marketing. sales targets, sales price looking at cost of product, compensation for sales people, planning..

5 KEYS TO IMPROVE THE MARKETING & FINANCERELATIONSHIP

Communication Is Key Share Successes. Share In Cutbacks. Know Your Numbers. Hold Yourself Accountable.

A company's research and development department plays an integral role in the life cycle of a product.

While the department usually is separate from sales, production and other divisions, the functions of these areas are related and often require collaboration. A

thorough understanding of the functions of the research and development department allows you to maximize those duties at your small business, even if

you don't have a big department.

R&D department in marketing

New Product ResearchBefore a new product is developed, a research

and development department conducts a thorough study to support the project

Existing Product UpdatesExisting products of the company also fall

under the scope of research and development. The department regularly evaluates the products offered by the company to ensure they are still functional.

Quality ChecksIn many companies, the research and

development team handles the quality checks on products created by the company. The department has an intimate knowledge of the requirements and specifications of a particular project.

InnovationThe research and development team aids the

company in staying competitive with others in the industry. The department is able to research and analyze the products other businesses are creating, as well as the new trends within the industry

MARKETING AND R&D•Research and development is the engine within an organization which generates new ideas, innovations and creative new products and services. •For example cell phone/mobile phone manufacturers are in an industry that is ever changing and developing, and in order to survive manufacturers need to continually research and develop new software and hardware to compete in a very busy marketplace.

CONT… Think about cell phones that were around

three or four years ago which are now completely obsolete.

The research and development process delivers new products and is continually innovating.

Innovative products and services usually result from a conscious and purposeful search for innovation opportunities which are found only within a few situations.

PETER DRUCKER(1999) Research and development should be driven by

the marketing concept. The needs of consumers or potential

consumers should be central to any new research and development in order to deliver products that satisfy customer needs (or service of course).

The practical research and development is undertaken in central research facilities belonging to companies, universities and sometimes to countries.

CONTD… Marketers would liaise with researchers and

engineers in order to make sure that customer needs are represented.

Manufacturing processes themselves could also be researched and developed based upon some aspects of the marketing mix.

For example logistics (place/distribution/channel) could be researched in order to deliver products more efficiently and effectively to customers.

MARKETING AND SYSTEMS

Marketing provides an approach designed to deliver one consistent message to buyers through an organization’s promotions.

Promotions maybe through TV, radio, internet, mobile phones, social media, etc.

The millennial generation, is opting for promotions and marketing via mobiles these days.

Apps on the cell phone, mobile games that connect to the net, etc

Common example is the Facebook that utilizes social media.

It is one of the powerful tools for marketing any product or service in the present era.

Apart from social media, there is also a user generated content such as blogs and Youtube.

In connection to the technological advancement, marketing has a whole new phase called the MARKETIN MEDIA.

Marketing media is where marketing is done with the aid of technological support.

It has a wide opportunity in this fast paced world.

Marketing has taken a giant step forward after the introduction of apps on the mobile phones.

Everyone wants to save their time. In that pretext, when marketing comes handy on the phones, people prefer that rather than glimpsing the papers or the magazines.

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