what is the scope of marketing?
TRANSCRIPT
SERVICES
As economies advance, a growing proportion of their activities focuses on the production of services.
Ex. hotels, car rental firms, barbers, accountants, bankers, lawyers, engineers, doctors, etc.
E X PE R I E N C E S
By orchestrating several services and goods , a firm can create ,stage , and market experiences.
PLACES
Cities ,states ,regions , and whole nations compete to attract tourists , residents, factories , and
company headquarters
ORGANIZATIONS
Organizations work to build a strong, favourable , and unique image in the minds of their target publics.
PROPERTIES
Properties are intangible rights of ownership to either real property (real estate) or financial
property (stocks and bonds).
Marketers and prospects
A marketer is someone who seeks a response—attention ,
a purchase, a vote , donation—from another party
, called the prospect
8 Demand States Possible Negative Demand Non existent Demand Latent Demand Declining Demand Irregular Demand Full Demand Overfull Demand Unwholesome Demand
Markets
Markets are described as a collection of buyers and sellers who transact over a particular product
or product class
Key costumer markets
•Consumer Markets
•Business Markets
•Global country•Non profit and Governmental Markets
The Marketplace is physical, such as a store you shop in.
The Marketspace is digital, as when you shop on the Internet.
Meta markets are the result of marketers packaging a system
References• Marketing Management , 14E , Philip And Kotler
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