scope of social media
TRANSCRIPT
Using Social Media for Business
Social Media Has 4 Purposes
1. Creating Brand Awareness• Grow your audience• Pay for ads to get extra exposure• Share photos to increase location and product awareness• Allowing people to reference you
2. Staying In Touch With Customers and Build Loyalty• Provide consistent content• Share your passion and history• Post success stories• Show what makes you unique from your competition• Use your own voice• Be honest and make connections
3. Increasing Search Results• The more places you are online, the more places people can find you
4. Build Sales• Convert fans and followers to paying customers
SUCCESS ON SOCIAL MEDIA
• It’s all in the content
– Post Frequently
– Post Consistently (with volume and regularity)
– Post relevant information for your audience
– Post things that get your audience excited (social media should be fun!)
• Start with a plan, and you’ll always have something to post!
April 7 - 13
Chance Pet Appreciat
ion
Winston
Kids Camp 2009
Cat in Tree
Horse Clinic
RAIN Networki
ng
SAMPLE CONTENT PLAN
EXAMINATION OF PLATFORMS
Blog
YOUR BLOG ON YOUR WEBSITE
• This should be the most important site you maintain and update regularly.
• Your blog should be hosted on your website (one of the tabs) and regular updates ensure better SEO results
• Your blog posts should contain content interesting to your audience combined with your top keywords
• Remember: “Don’t build on rented land”
PULL PEOPLE BACK TO YOUR SITE
Website (blog)
YouTube
Your blog should always be your home base, with other social media outlets acting as feeders to drive traffic back to your site
Social media marketing and search engine marketing go hand in hand – social media efforts strengthen your SEO efforts (rankings and traffic) and vice-versa.
Put effort in both for successful digital marketing
BLO
G E
XAM
PLE:
MARRIO
TT
Newsletters
Your Monthly Newsletter
– Your newsletter sign-up form is the only way for you to get information on your followers (you do not get this information on Facebook, Twitter, etc.)
– Entice users to sign up with exclusive and valuable content– You can use a free tool, such as Mailchimp or Mad Mimi– Make sure you use a responsive template and graphics that
reflect your branding– Make sure you follow Canada Anti-Spam Laws
• Must have permission to email (use a paper or electronic sign-up form)
• Have an easy “unsubscribe button)• Must share physical address
– Include business updates, sales and promotions, recent blog recaps, and other content your audience enjoys
NEW
SLETTER E
XAM
PLE:
PAN
ERA
• 1.23 billion monthly active users
• Create a company page with all of your important information
• Share multimedia content (text, images, videos)
• People regular search for businesses on Facebook, since that is where they are and pages are more user-intuitive than individual websites
• Your posts should attempt to pull people back to your website
FACEBOOK: CONTENT TIPS
• Types of Posts– “Snackable” – easy to interact with
• such as questions people want to autocomplete)• Exciting (positive) current trends (i.e.Olympics)
– “Sneak Peek” – Behind the Business– “Sharable”
• Inspirational• Humorous• Relatable (usually an idea or experience expressed with humor)• Emotional (make them FEEL something – love, loyalty, hopes and dreams, etc)• Exciting
– “Blog Post” – Take a screenshot of your blog, upload the picture, then put a link in the description
• Potential Content– Original Content (Blogs, Videos, Instagam Photos, Promotion, Newsletter Sign-up)– Curated Content
• Articles (tips, trends, interesting or important information)• Videos• Images• Infographics• Pins
• ALL FACEBOOK POSTS SHOULD BE AN UPLOADED IMAGE WITH DESCRIPTION!– Use Picmonkey.com to create designs or edit images– Use your logo and/or website on every design you create– Turn a quote into an image– try memegenerator.net to create funny images– Remember that people like/comment/share 3x as often when ASKED
FACEBO
OK E
XAM
PLE:
BU
RT’S
BEES
• 232 million active monthly users• Follow people you want to get to know• Share text, photos, links in 140 characters or less, reply and retweet other users• Customize profile pic, banner, and background. Use SEO in summary. Handle should be
easy for your customers to remember.• You can Favorite (star) Tweets that you want to come back to later (for curation)• Create Lists
– Top 10 Influencers– Competition– OSEBers, Competition
• Content Rule of 3: – 1/3 Promotion– 1/3 Curated Content– 1/3 Networking (Retweets, Replies, Tweeting @ someone directly)
• Use bitly.com to shorten links• Join Trending Hashtags• Use tagboard.com to search for hashtags and create tweets for relevant ones
@ vs #
• The @ symbol denotes a person, or business (a twitter account that can tweet and reply)
• The # symbol is a category
• If you tweet to @HewettRipley you are tweeting TO ME
• If you tweet #HewettRipley you are tweeting ABOUT ME (I will not receive a notification)
• If you tweet #Hewett #Ripley you are tweeting to each category
TW
ITTER E
XAM
PLE:
KIM
GARST
LINKED IN
• Top business social networking platform
• 300 million registered users
• Connect with others on a professional level
• LinkedIn is often one of the top search results for your name
• Establish your professional page with credentials, set up a business page, publish articles or share links
• Join groups and engage in conversation with others
LIN
KED
IN P
RO
FIL
E E
XAM
PLE:
GRETCH
EN
RU
BIN
LIN
KED
IN P
AG
E E
XAM
PLE:
TESLA
MO
TO
RS
LIN
KED
IN G
RO
UP E
XAM
PLE:
BAN
D O
F E
NTREPREN
EU
RS
• You can view Instagram accounts on the desktop, but you can only post on a tablet or smartphone with the app
• 300 million active monthly users
• You can post images or videos with captions and hashtags
INSTAG
RAM
EXAM
PLE:
STARBU
CKS
• Pinterest is the 3rd most popular social networking site (after Facebook and Twitter)
• You can add content from online websites, re-pin from within the site, or upload content
• Create boards for different topics
• Showcase your brand, or compile entertaining and informative content for your audience
PIN
TEREST E
XAM
PLE:
MARTH
A S
TEW
ART L
IVIN
G
PIN
TEREST B
OARD
EXAM
PLE:
CU
PCAKES
GOOGLE+
• 540 million active monthly (counting YouTubers)
• Integrate social media with search engines
• Share multimedia content
• Add people to circles
• Affects your search result rankings based on other people’s recommendations of your posts.
GO
OG
LE+
EXAM
PLE:
AN
DRO
ID
YOU TUBE
• 1 billion active users each month
• 4 billion views per day
• Considered the top search engine
• providing quality content to people who are trying to learn more about what you do
• Create viral buzz or increase customer loyalty
YO
UTU
BE E
XAM
PLE:
KRAFT R
ECIP
ES
WHICH SHOULD I USE?Percentage of Marketers who use each Platform:
• 94% of marketers use Facebook• 83% of marketers use Twitter• 71% of marketers use LinkedIn• 57% of marketers use YouTube• 55% of marketers use Blogging• 54% of marketers use Google+• 47% of marketers use Pinterest• 28% of marketers use Instagram• 17% of marketers use Review Sites• 13% of marketers use Forums• 12% of marketers use Geo-Location Sites• 11% of marketers use Social Bookmarking• 9% of marketers use short-form video• 6% of marketers use podcasting• 1% of marketers use Snapchat
Start with a blog and a Facebook page, and add more platforms once you master the first two.
Reference: http://www.socialmediaexaminer.com/report2014/
