scott kveton: free beef and clean bathrooms: the irrelevance of web 2.0
TRANSCRIPT
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Free beef and clean bathrooms: the irrelevance of
Web 2.0
Let’s disrupt an industry.
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I hate paying a lot for gas and getting
crappy service.
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We’re Oregonians
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“OMG?! Is something wrong with my car?!”
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•Pride in service
•“If we can’t guarantee it, we won’t sell it.”
•Run-out-to-your-car service
•Build a relationship & you have customer for life
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•410 stores, $1.6 billion sales
•Privately owned/operated
•6000+ employees
•55% of profits go to employees
•Amazing pension/healthcare for employees
•Every store (and the property) is company owned
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Can we do this well with a gas station?
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•477 stores, $6.2 billion in sales
•Privately owned/operated
•8,000 employees - (130,000 applicants 2006)
•Above average pay/benefits
•Ranked top 20 companies to work for - Fortune 2006
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What made them successful?
•Pride in service
•Take care of your people
•Serious profit sharing
•Quality and guarantee what you do
•Privately held
•Build a business for the customers & employees, not the shareholders
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What if we combined these keys with our own
Oregon flare*?* - not Office Space flare
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Bridgetown Service Station*Putting the service back into service station.
* for the love of Pete, somebody help me with a name
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What we offer•Unleaded gas at good (not great) prices
•Friendly, run-to-your car service
•Coffee, beverage service, stamps, mail drop
•Bio-diesel with locally made fuel
•Club card, ownership and bulk discounts
•Partner with local businesses for discounts on services & extras - take your receipt in for x, y & z
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Why this is hard•Dealing with State/Federal guidelines is hard
•Startup $$$ - co-op style?
•Bio-diesel volumes/cars low
•‘The Man’ would hate this
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How we succeed
•McMenamin’s charm
•Good coffee
•Wide-selection
•Give back to the community/customers
•Take care of our employees (pay/benefits/pension)
•Start in PDX (3 stores), Corvallis & Eugene
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My question to you: Would you go there?
(find me tonight & tell me*)
* Did I mention that MyStrands is hiring?!