Scott R. Miller Communications Coordinator

Central Michigan District Health Department

Twitter: @CMiDHD#QuitTheSpit

What the Heck is Social Media, And Why Do I Need to Care?

I didn’t understand a word he just said…

Handle Hashtag Link Retweet Mention

Hundreds of Sites and Apps that can act as tools to build your media reach.

What the What?

Internet Basics◦Website◦Facebook Page◦Twitter Handle◦LinkedIn Account

Why is Social Media Important?

What Do I Need To Know?

Interconnected internet presence

Create a web of like-minded audiences

Mutually beneficial relationships; expands your reach; promotes your message quickly and inexpensively

One Hour each week

And we’re doing this because…?

Who are you trying to reach? Facebook – Personal and Local

◦Local News, Events for Local Populations Create a Page, Update 2x/wk minimum!

Twitter – National and Networking◦Larger Scope, aimed more at Peers and Colleagues

Create “Handle”, Build network of like-minded groups

LinkedIn – Relationships and Resume◦Business relationships, Professional connections

Create Page, Include Agency Information

What You Should Know

LinkedIn accounts for 64% of all visits to corporate websites from social media sites

Twitter accounts for14% - Up from 4% in 2011; showing the increase in the number of companies adopting Twitter for corporate communications.

Facebook accounts for 17%, down nearly 50% in two years. Used to lead; others now share market.

Together are responsible for 95% of visits to corporate websites from social media sites.

…So What?

Hootsuite HashTracker TweetBinder TheChatDiary

Pinterest Instagram Paper.li

Your Next Step:

Grovo.com

SocialMedia4NonProfits.org

Make it Easy On Yourself

Central Michigan District Health Department

Scott R. Miller – Communications Coordinator smiller@cmdhd.org

Follow us on Twitter! @CMiDHD And Pinterest! And Facebook! And YouTube! And Instagram!

Introducing Public Health Accreditation’s Best Friend:

Social Media (the fun guy)

Vanisa Verma, M.P.H.Accreditation CoordinatorDistrict of Columbia Department of HealthNovember 20, 2013#accreditdcdoh

How it Began for D.C. DOH? NPHII Grantee – support for accreditation

readiness activities DOH got a PIM! – Heather Reffett Held ASTHO Accreditation Readiness

Workshop DOH got an Accreditation Coordinator –

Vanisa Verma! Heather and Vanisa realized, they needed to

educate the staff while educating themselves…

Vanisa’s First Task:MarketMarketMarket

Vision: Every DOH employee understands the value

of achieving accreditation and enthusiastically contributes to our Department’s successful

application.

Accreditation Launch Conference The catalyst Goal:

Educate staff on purpose Launch the 12 Domains Explain the 7 steps Share the benefit Clarify expectations

All About Creativity Prep for the conference led to creativity PIM and AC challenged to be fun Played around and made:

YouTube orientation video Twitter hashtag -#accreditdcdoh accredit.doh@dc.gov email address Launch Newsletter …and a marketing strategy with much

more brainstorming.

Then it got easy… Conference led to dozens of DOH staff

wanting to get involved In comes our ‘DOH Accreditation Champions’

The key to spreading the tools

Impact of Social Media on DOH

13 educational videos produced 8 minute

orientation 12 quick

Domain specific videos Over 3,500

hits so far…and counting!

Using YouTube to Educate on the 12 PHAB Domains Which Domain do you want to learn

about DOH’s work in?

Domain...?

Champion Goal: 5,000 hits

Jul-1

3

Aug-

13

Sep-

13

Oct-1

3

Nov-1

30

1000

2000

3000

4000

# of YouTube Hits

# of YouTube Hits

Champion Goal: 5,000 hits

Jul-1

3

Aug-

13

Sep-

13

Oct-1

3

Nov-1

30

1000

2000

3000

4000

# of YouTube Hits

# of YouTube Hits

From a 1 hour Movie Day!

Impact of Social Media on DOH

Getting into the world of Twitter! #accreditdcdoh

Just do it! Make a handle

/hashtag!

Impact of Social Media on DOH TA requested from

over 10 health departments from various states:

Alabama California Maryland Michigan Mississippi Missouri Oregon Pennsylvania Washington

Newsletters

Lessons Learned Anything new takes time

Don’t worry if you get only 5 video hits in the first month

Don’t worry if your hashtag isn’t very popular Don’t worry if you have to repeat your

information again…and again

The culture is changing, even if it’s one hit and one hashtag at a time

We Surveyed Staff to Make Sure!

Questions?

Thank you!