SCOTT’S BRANCH EAGLES

CONTACT INFORMATION

• LEONARD JOHNSON• CELL – 843-834-5870• SCHOOL – 803-478-7818• CHANG40@GMAIL.COM

SCOTT’S BRANCH EAGLES

“THE QUIET STORM”

HAMMER TIME

SCOTT’S BRANCH EAGLES

• SELL THE HAMMER TO THE COMMUNITY

• MAKE THE MAIN THING THE MAIN THING

WHAT IS SCOTT’S BRANCH

• LOCATED IN SUMMERTON, SC• 1954 BROWN VS BOARD DECISION• BRIGGS VS ELLIOT (PRIMARY CASE)• SCHOOL POULATION• ALMOST HAD DISNEY LOCATED

THERE• LOW INCOME POPULATION• STILL DIVIDED RACIALLY

CULTURE OF THE COMMUNITY

• BASKETBALL• NO PRIDE IN FB PROGRAM• PRIOR COACHES WERE TRYING TO

WIN GAMES INSTEAD OF BUILDING A PROGRAM

FACILITIES

• WEIGHT ROOM• 700 SQUARE FEET• BFS• ALL OL 275LBS OR

MORE ON BENCH MAX. 6 WITH 300LBS OR MORE ON MAX

• SQUATS: ALL AT LEAST 400 LBS. 20+ ARE THERE WITH 5 @ 500 OR MORE

PRACTICE FIELD

• NEXT TO A TOMATO FIELD.

• ALL GRASS AND ANTS

STADIUM

• Spann Stadium• 1200• More Visitors Than

Home Fans

HOW I GOT TO SCOTT’S BRANCH

• STAN SINGLETON, AD• NO WINS IN 3 YEARS• SUPERINTENDENT – DR. ROSE WILDER• MATCH SALARY• CUT ASST. PAY• ALL ASSISTANTS EXCEPT 2 WERE NOT

DISTRICT EMPLOYEES• NONE HAD ANY EXPERIENCE ON VARSITY

LEVEL

TURN AROUND PROCESS

• HIRED IN JUNE 2005; TO LATE TO TRY TO MAKE ANY SIGNIFICANT CHANGES 0 -10 THAT YEAR.

• 94 – 538 VS. PREVIOUS YEAR 82 – 601

• OVER 2000 YARDS TOTAL OFFENSE

OFF SEASON

• WEIGHT PROGRAM – BFS• ATTITUDE CHANGE• WORK ETHIC• STRESS CONDITIONING• CAMP JOHNSON

– RAFFLES– CAR WASHES– PROGRAM BOOKLETS/ADS

ACADEMICS

• CLASS ATTENDANCE– PUNISH FOR CLASS DISRUPTION– REFERRALS– CUTTING– FAILING

ACADEMICS

• PRAISED FOR ACHIEVEMENTS– PASSING A CLASS– HONOR ROLL

• TEE SHIRTS• PIZZA • SPECIAL RECOGNITION TO PEERS

MEET THE COMMUNITY

• WALK THE TOWN

• HOUSE CALLS

• ATTEND FUNCTIONS IN TOWN

• ATTEND CHURCHES

• BUILD A FIRE WALL AROUND YOU– MAYOR– SUPERINTENDENT

MEET THE COMMUNITY

– BOARD MEMBERS• FIND THEIR INTEREST• SOLICIT THEIR BUSINESS• TELL THEM YOUR PLANS/GOALS/MAKE IT

REAL TO THEM• DON’T BEG FOR FUNDING; SELL THE DREAM

2006 SEASON

• DIDN’T KNOW WHAT TO EXPECT• HAD A CLUE WHEN WE LOST OUR FIRST

GAME 6 – 14• WENT ON A 4 GAME WINNING STREAK

AND THE BAND WAGON STARTED FILLING UP

• THERE WERE STILL DOUBTERS BECAUSE WE WERE SO UNCONVENTIONAL

• FINISHED THE YEAR 6 – 5 AND HAD 10 PLAYERS MAKE ALL COUNTY AND ALL AREA TEAMS

2006 SEASON

• IMPROVED DEFENSIVELY 225 POINTS (20.45) • IMPROVED OFFENSIVELY 182 POINTS (16.55)• 2876 RUSHING, 250 PASSING 25 TD’S• INDIVIDUALLY:

– # 5 JR – 114 CARRIES, 763 YARDS 9 TD’S– # 8 SO - 32 CARRIES, 135 YARDS 2 TD’S– # 32 FR – 181 CARRIES, 925 YARDS 3 TD’S– 602 SNAPS, 3126 YDS, 5.19 AVE – (55) (284.18)(TD EVERY 24 SNAPS)

2007 SEASON

• IMPROVED DEFENSIVELY 188 POINTS(15.67) • IMPROVED OFFENSIVELY 416 POINTS(34.67)• 3853 RUSHING, 381 PASSING 54 TD’S • INDIVIDUALLY:

– # 5 SR – 123 CARRIES,1015 YDS 12 TD’S– # 8 JR - 117 CARRIES, 906 YDS 14 TD’S– # 32 SO – 207 CARRIES, 1238 YDS 13 TD’S– 597 SNAPS, 4234 YDS, 7.10 AVE – (49.75) (352.83) (TD EVERY 11 SNAPS)

THE MAIN THING

THE MAIN THING

• WHY THE DW • – GAVE US AN IDENTITY

– SIMPLE AND CONSISTENCY– NO QB/RECEIVERS– OLD SCHOOL FOOTBALL– TOUGHNESS– STAFF EXPERIENCE

THE MAIN THING

• TYPICAL DW TEAM• MAIN PLAY IS HAMMER • WE SHIFT• OL USE THE DALLAS COWBOY SHIFT• USE A VARIETY OF FORMATION• WE PREACH AND SELL PUTTING THE

BALL IN THE BLACK HOLE

THE MAIN THING

• WE WERE BIG BUT WILL BE BIGGER IN 2008– 200, 290, 340, 305, 270, ALL ARE 6’3 OR

BETTER EXCEPT THE 200 LB ER• WE BELIEVE THAT ALL OL BE ABLE TO RUN• ALL OF OUR OL DRILLS INVOLVE RUNNING

(CALANDE BOOK, MURPHY)• WE ARE STRONG, THESE KIDS LIVE IN THE

WEIGHT ROOM

THE MAIN THING

• THEY KNOW THEY ARE THE CORE OF THE TEAM AND TAKE IT SERIOUSLY

• WE REWARD THEM WEEKLYFOR GOALS ACHIEVED– 300 YARDS RUSHING – TAKE THEM OUT

FOR DINNER– HIGHEST GRADER FOR THE WEEK GET

RECOGNIZED– IF ALL LINEMEN ACHIEVE 90 PERCENT

OR BETTER PIZZA PARTY DURING LUNCH

THE MAIN THING

• IF ANY OL GRADE 84 OR LOWER – PUNISHMENT

• IF ANY ACHIEVE WEEKLY HONORS LIKE PLAYER OF THE WEEK THEN ALL PARTICIPATE IN THAT ACHIEVEMENT

• THEY ARE THE LEADERS OF THE TEAM AND SET THE TONE DURING OFF SEASON WITH THEIR WORK ETHICS

THE MAIN THING

• AS A RESULT OF OUR SUCCESS THIS YEAR THE ENTIRE OL WILL BE RECOGNIZE AS THE MOST VALUABLE PLAYERS.

• SIGNIFICANT BECAUSE I DON’T EVER GIVE THAT AWARD

SCOTT’S BRANCH EAGLES