scouting for social media influencers (sean walsh - blueclaw)
DESCRIPTION
My presentation at BrightonSEO 2013TRANSCRIPT
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SCOUTING FOR SOCIAL MEDIA INFLUENCERS
SÉAN WALSH – HEAD OF SOCIAL@WALSHYBHOY
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THE VALUE OF THE BLOGGER IS
GROWING…AND THEY KNOW IT!
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INFLUENCER TIERS
The InfluencerThe Man Repeller – www.manrepeller.com – 74 DA@ManRepeller – 111,804 followers | 74 Klout | /manrepeller – 59,702 Likes
Connected | Established | Savvy
The Super InfluencerVogue: Blog - www.vogue.co.uk/blogs - 87 DA@BritishVogue – 908,612 followers | 82 Klout | /BritishVogue – 228,728 Likes
Media | Mainstream | £££
The Future InfluencerThe Style Rawr – www.thestylerawr.com – 34 DA@TheStyleRawr – 5,046 followers | 55 Klout | /thestylerawr – 1,600 Likes
Power user | Curator | Brand hungry
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SOCIAL TELLS
Are they connected & are they growing?
• How big are their networks? 7,000+ community
• How fast are they growing? 68% growth
• Are they creating engagement?
15% month on month growth
Growth: 2,022 followers over 6 months
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INDUSTRY TELLS
Are they being noticed by their peers?• Fashion Blogger awards
and nominations• Blog roll
recommendations on fellow blogger sites
• Content sharing by influencers in the industry
• Guest blogging & inter-linking between the blogger community
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SEO TELLSIs their site starting to reap SEO benefits?
SITE TRAFFIC
LINK ANALYSIS
SEO VISIBILITY
• Is site traffic growing month by month?
+6883 increase on monthly traffic
• What does their backlink profile look like? Is their content being noticed?
• Is their site becoming more
prominent in search? 46% increase in search visibility
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Blogger outreach isn’t new, but it can take time. Be polite, be honest and be useful to the blogger.
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CURATE COLLABORATE
ACCESS EDUCATE
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Thanks!
@walshybhoy