StudiesCase

Scribblers’ Club was engaged by Kitchener Public Library to assist with the naming and branding of their Central Library Fundraising project. The scope of work included the campaign name, Evolve. Literally., the logo as well as all subsequent print and promotional collateral. The Evolve. Literally. branding needed to be visually captivating and live a life beyond the campaign supporting the KPL in their future marketing initiatives.

Collaterals included branded staCollaterals included branded staff uniforms, buttons, book bags, banner stands, full stationary program and printed materials.

KPL | Evolve. Literally. Campaign

Neil Turok, leading cosmologist, co-author of the (Stephen) Hawking-Turok instanton solutions, famed TED - prize winner and Director of the Perimeter Institute for Theoretical Physics, first collaborated with Scribblers’ Club to design the identity and online presence for Perimeter Scholars International (PSI), a unique research training opportunity for talented Masters level students. It was inspirational work for the Scribblers’ team that demanded an absolute attention to every detail.

Once the PSI identity was resolved and the online work completed, Neil extended Once the PSI identity was resolved and the online work completed, Neil extended Scribblers’ Club the opportunity to work with the African Institute for Mathematical Sciences (AIMS). The centre was established in 2003 based on Neil’s strong desire to provide higher education for talented students within Africa. His effort was rewarded by TED.org where Neil provided a multi-faceted talk ranging from his theory of a cyclic universe, to his TED wish to see the next Einstein be an African.

What followed became known as the Next Einstein Initiative (NEI), which is now a What followed became known as the Next Einstein Initiative (NEI), which is now a multi-national effort involving agreements with University of Stellenbosch, University of Cambridge, University of Cape Town, University of Oxford, University of Paris-Sud, and University of the Western Cape. The project was launched in Cape Town with a programme of events including lectures by Stephen Hawking, David Gross and George Smoot. Support has also been pledged by Paul Kagame, Mark Shuttleworth, Forest Whitaker and Bob Geldof. Scribblers’ Club is proud to be involved, having designed and programmed the Capetowndesigned and programmed the Capetown AIMS website.

Perimeter Scholars International | Website

When it was time to rethink the Next Einstein Initiative site, Scribblers’ Club was front of mind. The Next Einstein Initiative “NEI” was, by this time, attracting international interest and the Scribblers’ Club team was eager to maintain that momentum. The new AIMS/NEI site benefits from basic streamlined programming while still introducing eye candy. This site fulfills the needs of a variety of visitors, including demand for media rich content.

AIMS - Next Einstein | Website

This online communications tool provides utility for student recruitment plus information for faculty, patrons and the media. As the site needed to work in a low bandwidth environment, images where re-sampled to reduce size, java script was used instead of flash and every aspect of the site was scrutinized for functionality and impact against the costs of bandwidth. The finished product is wrapped around an easy to use content management system permitting AIMS unencumbered scalability.

AIMS Cape Town | Website

Scribblers’ Club was approached by Family and Children’s Services in the spring of 2010 to help launch their new Capital Campaign; Better Together. The theme of the campaign revolved around “building on the strengths of children and families.” In support of this theme we developed a design that utilized bright, fresh colours and incorporated friendly, square building blocks.

FACS | Evolve. Literally. Campaign

Now a global company Walinga continues to follow the same standards, levels of craftsmanship and warranty that where instilled in the company over fifty years ago. Scribblers’ appreciated early on, through tours of Walinga’s own clients facilities, the massive scale and depth of the agri-businesses they support. The marketing has always been designed to present the brand without any self indulgent claims. The most recent marketing actually begs the new uninitiated to “talk to the farmer next door”, Walinga stands so humbly behind what they manufacture that we’re going to let the converted “the converted “Walinga farmer” speak on their behalf. It’s just the way the founding grandfathers would have wanted it.

Walinga Inc. | Website & Print Collateral

Scribblers’ Club worked quarterly with the Wine Rack chains brand manager to develop quarterly in-store promotions. Wine Rack is the retail boutique for Vincors’ Trius, Naked Grape, and Inniskillin wines. Supplied only the spotlight product Scribblers’ would develop the contest incentives, recruit and negotiate the campaign partners and develop all the in-store and online promotional material delivering a turn key promotional solution. Wine Rack appeals less to the wine snob and more the to social crowd. Unpretentious and friendly the Wine Rack consumer enjoys their evenings casually with partners, family and friends. Recruitingevenings casually with partners, family and friends. Recruiting Trish Magwood, a popular new celebrity Chef to the Toronto downtown, was a perfect pairing rewarding Wine Rack’s busy winners with a fun edutainment style dinner prepared in their home.

Wine Rack | In-Store Promotion

Having handled the Growers Ciders marketing since the mid nineties Scribblers’ is very intimate with the brand and has witnessed a maturation of the brands sovereign consumers. Although riding double digit sales growth year over year the product required a new younger image to maintain that growth performance. The “Eve” campaign decidedly spoke to the unfettered fresh and pure apple cider taste experience while offering up a little sex appeal wrapped in contemporary graphics treatment. Launched with an LCBO and Canada wide presence resulted in substantial same store sales growth with Growers sales outstripping the declining sales of the same store sales growth with Growers sales outstripping the declining sales of the distilled beverages market segment.

Growers Dry Cider | Seasonal Campaigns