sdg&e tvp marketing and outreach proposals
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SDG&E TVP Marketing and Outreach Proposals. CPUC Residential Rate Rulemaking Workshop July 31, 2014. Growth of Rooftop Solar Adoption. Annual NEM installations & key stats. 25,000 20,000 15,000 10,000 5,000 0. 2013 authorizations compared to 2012 ………. 108% - PowerPoint PPT PresentationTRANSCRIPT
CPUC Residential Rate Rulemaking Workshop
July 31, 2014
SDG&E TVP Marketing and Outreach Proposals
Growth of Rooftop Solar Adoption
2009 2010 2011 2012 2013 2014* 2*Projected
Annual NEM installations & key stats 25,000
20,000
15,000
10,000
5,000
0
2013 authorizations compared to 2012……….108%
June 2014 NEM authorizations………………….1,302
2014 monthly increase……………1,000-1,200
3
San Diego EV Growth
As of March 2014
• 9,042 EVs • 657 Public charging stations• 21 DC fast-chargers • 380 All-electric Car2Go fleet• 3,606 on SDG&E EV time-of use rate
2014 Outreach & Education EffortsResidential
4
Align Outreach & Education Efforts with Residential Rate Increases
Phase IA Phase 1B Phase II Phase III
• Email• Online/Social Media• Bill Package• Stakeholder Outreach
Implementation Timeline
Energy Use Alerts
Test & Learn Whenergy Plans
• Weekly Alert Email• Electric Consumption
Alert• Spending Alert• Energy Use Alert
• Personalized Plan Comparison
• Online Plan Comparison
• Microsite• Direct Mail/Email • Bill Package• Online /Social Media • Stakeholder Outreach
• Test options with small group & utilize learnings for launch
Align with Residential Rate
Reform
• Pilot new plan options• Communicate new
on-peak hours• Communicate new
tier structure• Email• Online/Social Media• Bill Package• Stakeholder Outreach
My Account Energy Management Tool
Whenergy Plans
• Emails• Energy Innovation
Display• Web Carousels• Pandora• Bill Inserts• Collateral
OIR Plans
• Emails• Online Banner
Advertisements• Paid online search• Contact Center and
Branch Office Promotion
Most effective tactics from previous campaigns will be utilized in support of the Test & Learn Strategy for residential customers.
• Separate strategy for subset of customers.
• Leverage existing community partners
• integrate messaging into accepted channels such as direct mail, emails, and website.
Outreach & Education Efforts
5
Energy Use Alerts• Personalized Plan
Comparison• Microsite• Direct Mail/Email • Bill Package• Online /Social Media • General Market Comm.• Stakeholder Outreach • PCT Solution Offered
• Bill Package• Web Carousel• Social Media • Emails• Energy Innovation
Center• Payment Centers• SDGE App• Stakeholder Outreach
20122011 2013 2014 2015
Residential Customer Engagement Continuum
Estimated enrollment numbers are as of 12/31/2013Low Income Enrolled includes California Alternate Rates for Energy and Energy Savings Assistance Other Assistance includes Medical Baseline, Third Party Notification, Senior, Disabled and Temperature Sensitive
My Account 664,915 Customers
Energy Mngt. Tool 334,017 Customers
Energy Use Alerts30,121 Customers
Enrollment Numbers
6
21%
38%
36%
5%
Desired Level of Engagement with SDG&E
Survey questions: Q5, Q5OE
Specific types of information or services SDG&E should provide: Among those who want to work closely with SDG&E; n=382
Energy efficiency tips 28%
Information on how to save money 14%
Detailed usage information 13%
Home energy audit 10%
Alternative/renewable energy information 9%
Improve service (rates, customer service etc.) 9%
Recommendations on products that use energy efficiently 9%
Offer rebates/discounts 7%
Information on best time of day to use energy/ appliances 7%
Information on programs to help 6%
Explain billing/ understand charges 5%
Varied ways of communicating (email, phone, mail etc.) 3%
Renter specific energy efficiency tips 2%
Alerts regarding usage 2%
Light bulb trade in 2%
More information on the smart meter 1%
Other 7%
Satisfied with current offerings 5%
No/None/not any/Nothing 13%
I want SDG&E to…
Just send me the bill
And make it easy for me to get information about my home’s
energy usage and costs
And work closely with me to provide customized
recommendations about how to best manage my home’s
energy use and costs
Don’t knowBase: All Residential Customers; n=1,065
• More than one-third of residential customers would like to work closely with SDG&E to manage their energy use and costs.