Seafood Pub Company's Loyalty Program Boosts

Member Spend by 110%

Seafood Pub Company is a growing group of 10 gastropubs and inns in northern England. At a time

when more than a thousand British pubs close each year, this business has raised £18M to expand!

Como Sense, the customer management platform that has brought them into the digital age, has

contributed to their success and helped them engage customers through their mobile app.

PGoal

The Right Incentives for the Right Locations

Each Seafood Pub Company location has its own personality,

style, and menu. So with each new business opportunity

came an increasing challenge: how to better understand each

location's unique customers to keep them coming back -

and spending more. The company was looking for a way to

tap into the technology they needed to stay competitive in

a tough business.

lj: Solution

Data-Driven Targeted Marketing The fiexible Como Sense solution, integrated with the Seafood Pub

Company's POS, made it easy to group customers into segments and

target them accordingly. Each restaurant has its own branded mobile app

for digital rewards like stamp cards, points, mobile wallet, and gifts.

When customers sign up for the loyalty program, they indicate their

preferred pub (along with more demographic info). The platform

continues to collect and analyze all the data about members' activities,

and the business acts on that data automatically by communicating with

each member through push notifications, SMS, and exclusive offers in the

app. For example, on game days, they send a push notification to sports

pub customers, with a special promotion for that night. They also keep

tables full by sending out 20%-discount coupons to nearby members a

few hours before dinner.

Loyalty Program Highlights

e

G

e

GIFTS

Cross-promotions, such as a bottle

of wine in the pub for booking the inn

PUSH NOTIFICATIONS

Exclusive first notice of events and

offers for members

COUPONS

20% discount at new locations

W. Success

Growth in Brand Loyalty and RevenueSeafood Pub Company has seen business growth at several key levels. With

effective personalization, they increased the spend of loyalty program

members to double the average. In sheer volume, Como Sense has driven

more than £1 million in purchases in the last six months. Customers love

the relevant rewards and members' club experience that the app provides,

as shown by the extremely high engagement rate and the increased repeat

visits to the restaurants.

'' Restaurants and pubs

should embrace solutions like

Como Sense. It's afantastic new

way to interact with customers

and really engage with their

needs. It enables my business to

grow and expand by offering

real added value

to our customers."

Joycelyn Neve Founder and Managing Director

Seafood Pub Company

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••• Partner 4G , 9: 57 'f 88% - ,

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