search engine optimization ppt & basic seo presentation
TRANSCRIPT
Search engine optimization and positioning is challenging at best. It’s not a simple matter of adding a few tags that contain your important keywords. It is an art and a science, because it is applying creative techniques to an in-depth study of the search engines and directories.
We are committed to meeting SEO needs of your website and proposes a campaign plan.
Our goal will be to meet your SEO outsourcing needs thoroughly and professionally.
Included within this proposal is a detailed Scope of Work outlining specific proposed
and fees for your review. The Scope of Work will include site optimization and allied web
promotion & development activities, SE-friendly content writing and submission and tracking to
over all major and support Search Engines and Directories.
Introduction
STAGE 1 Evaluation & Planning Phase:
Process Deliverables
Current site stats recording (Link Popularity, PR etc) Report
Search Engine Friendliness Analysis Report
Keyword Research (draft) Report (for feedback)
Keyword selection (based on your feedback) Report
Keyword finalization (based on your selection) E-mail
Pre-optimization Search Engine rank recording Report
Content writing recommendations Report
Selection of WebPages for optimization Report
Note:Keyword research will be carried out on the basis of data gathered from Google Adwords and the Competitor analysis
STAGE 2- Off page optimization
Process Deliverables
XML Sitemap Submission Report
Manual Web Directory Submissions Report
Social Bookmarks Report
Forum Profile Links Report
Article Creation Report
Article Submission Report
Blog Post Creation Report
Blog Post Ping to Search Engines Report
Blog RSS Feed Submission Report
Link building Report
● On-Page SEO ● Off-Page SEO● Title SEO ● Social Bookmarking● Meta Tags SEO ● Blog Commenting● Header Tag SEO ● Forum Postings● Anchor Text SEO ● Article Submisions● Image Tag SEO ● Press Release Submissions● HTML Code Optimization ● Local Business Listings● Keyword Denstiy, Proximity &
Prominence● Search Engine Submissions
Domain name SEO ● Social Networking
Directory Submissions
Review Posting
Our team experts work on posting reviews for our clients which portrays a positive image of ourclient in customer’s point of view. As discussed reviews are of great importance for a company, ourteam has expertise in posting genuine reviews which are marked as genuine and improves overallratings in sites like asklaila, justdial etc.Every month we will be posting 10-12 reviews monthly in each website using different profiles andIP addresses.Top SEO optimized Review posting sites are: Asklaila Justdial Yellowpages Mouthshut Indianrealestateforum 99acres
Blogs
We will create and maintained Search Engine optimized blogs. We will be posting 10 - 15 contents on all top ranking sites to bring up the Content. Blogger Tumblr Wordpress Weebly Sett.com Kinja.com
Articles
Top SEO optimized articles sites are: http:// seekingalpha.com http:// examiner.com http:// ezinearticles.com http:// articlesbase.com http://articles.mercola.com http://www.amazines.com http://www.artipot.com http://www.articlesnatch.com
Press-Releases We will publish news/events on different well known websites mentioning the latest news or updatesabout the client.Some selected Press Releases Sites: http://www.24-7pressrelease.com http://www.impactwire.com http://www.briefingwire.com http://www.forpressrelease.com http://www.pressreleaseping.com http://www.exactrelease.com
INCREASING REVENUE THROUGH SOCIAL MEDIA MARKETING• Marketing on social & professionalnetworking sites such as Facebook , YouTubeand Twitter• Increasing likes, followers and views overthese social networking channels.• User Engagement• Content Posting in form ofimages, videos and text• Polling and Contests• Facebook Ads
Commenting and adding public reviews in thesesocial networks thus creating a positive image .•Video Marketing in other popular video channels likemetacafe , vimeo, Dailymotion etc.•Working on LinkedIn• Target Segment• Target Age Group•Corporate Tie ups
When can you see Rankings?
Organic or Natural Search Engine rankings are achieved due to a combination of both
On-Page optimization (SEO) and Off-Page Optimization (Link Building). Realistically,
you can expect to see results for some keywords starting 4-6 weeks after the final
submission. Rankings usually stabilize after about three months after the implementation
phase. However, your traffic rises continuously since more and more search engines
index more and more optimized pages of your website.GuaranteesWebsite will be submitted to the major free search engines and directories,
including a few industry-specific free directories.All our suggested keywords will have searches as determined by our toolsWe will include all keywords give by the client in the optimization if client wants
postkeyword research analysis also.Unethical SEO techniques will not be used in our SEO.None of the SEO techniques used by us will get our clients website banned.
Project Duration
The total SEO process from initial “Evaluation & Planning” to the “SEO Execution” phase will roughly take around 10 weeks for optimization of up to 25 web pages. However this duration is subject to change based on variables like the time taken to get a response from the client, discussions, whether any additional content needs to be created on the site etc.