search optimization
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Search Optimization. You Can Do Yourself. David Hollender Principal Online Strategist. A Presentation for AMADC October 14, 2010. Elements of Search Optimization. Which elements are critical?. What can you do yourself?. What Are Your Goals?. Be A JIT Solution Provider Be An Influencer - PowerPoint PPT PresentationTRANSCRIPT
Search OptimizationYou Can Do Yourself
A Presentation for AMADC October 14, 2010
David HollenderPrincipal Online Strategist
Elements of Search Optimization
Which elements are critical?
What can you do yourself?
What Are Your Goals?
• Be A JIT Solution Provider
• Be An Influencer
• Be An Authoritative Source
What’s Your Strategy?
• Credibility Through Visibility
• Topic Ownership
• JIT Problem Solver
Channels
• Web Site Optimization
• PR Optimization
• Social Media Optimization
The Optimization Process
• Do ResearchAudience, Keywords, Channels
• Generate/Optimize ContentSelect Content, Optimize, Meet Expectations
• Measure ResultsProcess & Outcomes
What Else?
• Link Building & Credibility
• The Geeky Details
• The SEO “Way of Life”
Avoid These Roadblocks
• No Strategy = No ROI
• Inside-Out Approach
• Engineering Bloopers
• Failure to Meet Expectations