search & social interest surrounding super bowl xlix
TRANSCRIPT
s u r r o u n d i n g
super bowl xlix
This year, the New England Patriots and Seattle Seahawks face o� in a sure to be epic Super Bowl. They also face o� in search and in social media. In anticipation of the big game, fans are turning to search and social to research key event dates, team/player info, halftime entertainment and - of course - football de�ation. We pulled together the latest search and social trends around the big game:
“Super Bowl 2015” searches started to accelerate in Dec. and have spiked every Monday since. After the AFC Championship Game, not surprisingly, there was an in�ation in “de�ated balls” searches.
2015 SEARCH TRENDS
Device, Age & Gender Searchesfor Super Bowl 2015super bowl searches
65%male
35%female
70%male
30%female
on desktopssuper bowl searcheson smartphones
25-34 year oldssearch for “super bowl”
on smartphonesmore than any other devicewhile 35-49 year oldssearch mostly ondesktops& tablets
Source: Google TrendsDecember 2014 – January 2015
Source: Bing Ads Intelligence January 2015
12/8 12/15 12/22 12/29 1/5 1/12 1/19
“Super Bowl 2015” searches
“De�ated balls” searches
15.60% Super bowl 20153.65% Super bowl1.67% super bowl 2015 date and location
search interestfor Super Bowl XLIXWhile “Super Bowl 2015” is the most common generic search query, searchers are also looking for dates, location and tickets.
Closer to the game, they’ll start searching for queries like “Super Bowl start time” to ensure that they pop the nachos in the oven in time for the game.
47.21% deflated balls11.07% patriots deflated balls
0.99% patriots USE DEFLATED balls
“De�ated balls” will go down in history as a top search term for this year’s game. These searches have been fueled by the 24-hour news cycle. Speed of news matters, and searchers want the most up-to-date info (or speculation), often searching hot topics like “de�ated balls” multiple times per day.
where’s all the chatter?
Source: “Super Bowl” searches, Hitwise, 4 rolling weeks ending January 24, 2015Source: “De�ated balls” searches, Hitwise, 4 rolling weeks ending January 24, 2015
Source: Brandwatch, past 7 days (1/20/15 – 1/27/15)
CONNECT WITH US performics.com facebook.com/performics twitter.com/performics
#sb49#patriots#seahawks#patriotsnation#n�#superbowl#de�ategate
TOP HASHTAGS
7%
93%
majority of chatter
on twitter