season 5 #2education.utsa.edu/ftt/spss_annual_conference.pdf · get the inside story on predictive...

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AUGUST 29

save $300!

Get the Inside Story on Predictive Analytics

Join Predictive Investigator Sam Pels at Directions 2008 for an inside look at the latest in predictive analytics. Whether you’re a business executive, researcher, or hands-on technology end user, you’ll uncover valuable information you can immediately put to good use.

n Discover innovations in statistics, data mining, market research, predictive analytics, and business intelligence

n Get inspired by new ways to address business challenges with analyticsn Hear analytics success stories from your peers n Enjoy fascinating keynote speakers, industry thought

leaders, and SPSS Inc. expertsn See new products, services,

and technologies

n And much more!

Stake out your spot today! Register now

at spssdirections.com

or call 1.800.543.5815.

Register by

August 29 and

save $300

The city’s dark side…that’s where I live.

I’m Sam Pels… predictive investigator

2 Continued pg 4

2008 North American Directions Agenda*

* Agenda is subject to change

1:30 pm – 5:30 pm Concurrent Optional Training Courses

6:00 pm – 8:00 pm Registration and Welcome Reception

Sunday, November 9

3

9:00 am – 10:30 am Keynote Sessions

10:30 am – 11:00 am Break

11:00 am – 11:45 am Concurrent Breakout Sessions

12:00 pm – 12:45 pm Concurrent Breakout Sessions

12:45 pm – 1:45 pm Lunch and Insight Awards

1:45 pm – 2:15 pm Keynote Session


3:15 pm – 4:00 pm Break


6:00 pm – 8:00 pm SPSS Directions Reception

Monday, November 10

9:00 am – 10:15 am Keynote Sessions

10:15 am – 10:45 am Break


11:30 am – 12:15 pm Concurrent Breakout Sessions

12:15 pm – 1:30 pm Lunch



3:30 pm – 4:15 pm Break


Tuesday, November 11




11:45 am – 12:45 pm Closing Reception

2:00 pm – 6:00 pm Concurrent Optional Training Courses

Wednesday, November 12

8:30 am – 12:30 pm Concurrent Optional Training Courses continued

Thursday, November 13

KEYNOTE SPEAKER

Ian Ayres—economist, professor, and author of the best- selling book Super Crunchers.

Why Thinking-by-Numbers is the New Way to Be SmartDiscover how new methods of prediction and decision-making are not only changing the way choices are made, but the choices themselves. Ian Ayres will explain:

n How and why these predictive techniques workn How decision-makers are applying them to business and just about

everything elsen The impact that predictive techniques will have on our lives

Hear Directly from SPSS Inc. ExecutivesGet a comprehensive update on all things SPSS from our executives—including data mining, data collection, text mining, statistics, analytics management, and our overall product vision. We’ll get you up to speed with everything you need to know.

Watch spssdirections.com for updates on other compelling keynote speakers.

Got an urgent call from Clementine, Security Director at Fabulous Analyticsinc. The prototype of a new product—the key to ROI—and its developer,

Max Smarts, were missing. my assistant al GORITHM and i sped over.

I’ll ask Smarts’ colleagues abouthis work habits.

And I’llcheck the lab’s security logs.

Thanks for coming! Where

should we start?

4 Continued pg 6Continued pg 6

Not sure which breakout track is right for you? Go to spssdirections.com and use the Directions Predictive Planner to get personalized recommendations. It’s an easy, automated system that matches up your interests and business needs with the Directions agenda.

Survey and Market ResearchLearn how to streamline every step of the survey research process, from data collection to analysis to reporting.

The Modern Call Center—Find out what’s new in telephone interviewing

Build a Killer Survey—Quickly engage respondents and capture the right information by creating more compelling surveys

Create the “Aha” Moment—See how getting the right results to the right people leads to more sales, better services, and greater returns

Interactive Surveys—Create a richer survey experience by adding interactivity and visual appeal…without technical expertise

Better Data Collection and Reporting—Get the tips and tricks to reduce costs, save time, and generate better results at every step

“On-the go” Surveys—Reach an increasingly mobile population by capturing their opinions “on-the-go”

Text Responses—Automate the coding of survey text responses

Web 2.0 and Social Networks—Learn how to tap into new online media to gain profitable insights into your customers and markets

Solutions for System i™Take away new ideas for gaining greater business value from your IBM System i environment.

Upgrading to ShowCase® Suite 8.0—See how to make sure your upgrade goes without a hitch in this step-by-step how-to session

Automation Tips—Learn the most effective automation tips for ShowCase, including Python scripting, automating ShowCase WarehouseBuilder™ sets, and advanced automation of reports

See more sessions at spssdirections.com 5

Gain new insights from our breakout tracks-session highlights

A quick e-mail survey showed that Smarts rode a hybrid-fueled ’cycle…played AirGuitar…and drank a can of Hi-Caf Cola

every hour.

Odd. He was here four hours last

night but I see only three cola cans…

The logsshow Sue stats

was working right across the hall

last night

We’ve gotto find her!

Research and Statistics See how leading organizations use SPSS and its modules to solve business problems and perform organizational research.

Extend and Customize SPSS Statistics—Solve problems and increase capabilities with the latest enhancements to SPSS Statistics programmability and scripting

Banking on Predictive Analytics—See how Brazil’s largest private bank boosted financial services sales by 90% using predictive analytics

Python Streamlines Syntax—The Navy Federal Credit Union reveals how it reduced SPSS syntax code from 300 pages to less than five, and now can perform updates in minutes rather than days.

The Plane Facts—Hear how the Boeing Employees Credit Union gained $1.6 million in new revenue and savings with predictive analytics

Predictive Healthcare—See how Lifepath Hospice created a model that was 87.7% successful in predicting when patients would require emergency room visits or hospitalizations

See more sessions at spssdirections.com

6

breakout session highlights

Continued pg 8

Analytics in Government and Academia Discover innovative data analysis strategies at use within government agencies and academic institutions.

“R” you taking advantage of R?—Learn how to add thousands of free analytical functions to SPSS using R language

Preventing School Dropouts—Hear how the Hamilton County Department of Education (HCDE) created a remarkably effective predictive model to help prevent school dropouts and boost test scores

Faster Feedback—Clayton County Public Schools in Jonesboro, Georgia, cut survey creation time in half, eliminated data conversion errors, and delivered data to decision makers faster

More Revenue—See how predictive analytics helped the Canada Revenue Agency to generate millions of dollars in new revenue

Know your Donors—Cornell University explains how data-driven decisions help them target the right donors with the right time with the right message

From Welfare to Work—The University of West Florida CORAL Center uses analytics to predict the most effective services that help welfare recipients become employed

Data and Text MiningHear how data and text mining are helping organizations to deliver real-time answers to decision makers.

Blogs—Learn how to uncover valuable information and insights in blogs using text analytics

Data Mining Best Practices—Hear about proven techniques for top-notch data mining. These include building automated streams, using variables and parameters, taking advantage of parallel processing, splitting out tasks, delivering output, and more.

Introduction to Clementine®—Learn how the leading data mining workbench improves productivity through the entire data mining process

CRISP-DM—This session provides an in-depth exploration of the data mining methodology

See more sessions at spssdirections.com7


We caught up with our witness in her lab

I didn’t seesmarts but there wasa strange guy lurking

by the hi-caf colamachine

could he have caught and kid-napped smarts

there?

let’s checkthe data in my

office

Analytic DeploymentSee real-world success stories that demonstrate the power of predictive analytics to increase revenue and boost productivity.

Analytic Models Automation—Learn advanced automation for SPSS Predictive Enterprise Services™

Intelligent Decisions—See how predictive models, business rules and optimization techniques can solve business problems and improve results

Integrating Analytics—Learn how to seamlessly link your analytic results into your IT infrastructure

Stopping Downtime—Komatsu America Corp. will explain how predictive analytics helps to identify potential machinery problems before they occur

Deployment Strategies—Discover the most effective ways to deploy analytics for solving business problems

Reporting your Results—Learn the fastest and most effective ways to deliver analytic results to key decision-makers

See more sessions at spssdirections.com

8


Continued pg 10

New Product IntroductionsSee the latest product and solution releases from SPSS and preview new technologies still in development.

SPSS Statistics 17.0—Whether you are a novice, experienced analyst, or a programmer, there are significant new features for you in this release

SPSS Predictive Enterprise Services™—Get an overview of version 3.5 and a sneak preview of SPSS Predictive Enterprise Services 4.0

SPSS Viz Designer™—See how users with varying technical skills can visually interpret patterns, trends, or anomalies in data

Text Mining Innovations —See the new features in recent releases of Text Mining for Clementine and SPSS Text Analysis for Surveys

Clementine 12.0—Discover the newly available functionality in the most recent release, and get a sneak preview of Clementine 13.0

Hands-On WorkshopsTest drive the latest analytical software in our hands-on workshops. Space is limited. Sign up at the registration desk when you arrive to reserve your spot.

Real-Time Model Deployment—Learn how to use SPSS Interaction Builder™ for more effective customer interactions

Innovative Visualizations—Get up-to-speed on the newest visualization techniques and technologies

Automating Analytics—Learn how to automate analytical tasks and report delivery with SPSS Predictive Enterprise Services

SPSS Statistics 17.0—Take a test drive of the powerful new data management, programmability, and statistical features

SPSS Text Analysis for Surveys 3.0—See for yourself how easy it is to extract variables from open-ended survey questions

Clementine—Get hands-on experience with this leading data mining workbench

Desktop Reporter—Try out the interactive reporting features and many options for customizing data

Desktop Author—Build a survey with Desktop Author and take home practical examples of Web, telephone, and paper surveys

See more sessions at spssdirections.com 9


mine the traffic data for vehicles

driving near the lab last night

look…here’s one thatdrove by every

20 minutes!

let’s run theplate at the hall

of records

Lets check it out and fast! Time may be running out for

smarts…

Stay tuned...10

sponsors include

11

EARLY BIRD DISCOUNT

Lock in your early bird discount now!

* Conference plus hotel packages must be paid in advance with credit card. Supply of conference/ hotel packages is limited. All packages expire Noon CST, October 17th.

** Social registrations must be paid in advance with credit card. Must be accompanied by a conference registrant and be 21 years of age or older.

Optional pre-conference training courses – Sunday, November 9, 1:30 pm – 5:30 pm

See course descriptions at spssdirections.com

Optional post-conference training courses – Wednesday, Nov. 12, 2:00 pm – 6:00 pm and Thursday, Nov. 13, 8:30 am – 12:30 pm

See course descriptions at spssdirections.com

Early bird Standard

Commercial (conference only)

SAVE! Commercial package (conference plus 3 nights hotel)*

Public Sector (conference only)

SAVE! Public Sector package (conference plus 3 nights hotel)*

Social registration** (Entrance to Welcome and Customer Receptions only)

$999

$1500

$399

$950

$150

$1299

$1800

$699

$1250

$150

Clementine v.12.0: New Predictive Models $349

Building Dashboards and Customized Reports for Web Delivery with SPSS Predictive Enterprise Services $349

Correspondence Analysis and Multidimensional Scaling using SPSS Categories $349

Best Practices for Dimensions Scripting $349

Introduction to SPSS Neural Networks $349

Customer Segmentation & Classification Trees using SPSS Statistics 17.0 $349

Introduction to SPSS Text Analysis for Surveys $599

Business Forecasting and Trend Analysis with SPSS Forecasting $599

Introduction to Statistical Analysis with SPSS Statistics Base $599

Introduction to SPSS Categories, Customer Segmentation & Classification Trees (Survey/Market Research) $599

High-Performance Analytics and Data Mining for Strategic Competitive Advantage $749

www.spssdirections.com/na/hotel.htmHurry—Directions hotel rooms have sold out in all previous years!

Bally’s Has the Best Show in Vegas: Directions 2008!Be Close to the Action Bally’s Las Vegas is THE place to experience everything Directions has to offer. You’ll be only steps away from the sessions, lunches, and receptions. And when your day is done, relax and enjoy the amazing view of The Strip below or the scenic mountains on the horizon.

Book by October 17th Special Directions rates: Single/Double $169/night Add 3rd or 4th person: $30 per person

Save even more! Book a conference/hotel packageDetails on page 11

© 2008 SPSS Inc. All rights reserved. BR0083-0708

season 5 #2education.utsa.edu/ftt/spss_annual_conference.pdf · get the inside story on predictive...

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