SeattleSummer 2012 Boutique Style

Overview

• Many carryover styles from Spring trends• Many boutiques had only small sale sections• More neutrals in Seattle boutiques verses

the chain stores• Seattle Boutiques are more about single

great pieces, verses overall trends• Lots of representation of small local

designers• Much larger women’s boutique presence in

Seattle

Ladies

Loose Shapes• Shapes on tops and dresses were loose and flowy• Interesting fabric shapes and a lot of asymmetry

MergeMerge Ian Show Pony

Unusual Necklines

• Many boutiques are offering dresses with unusual necklines

• While the silhouettes remain traditional, the detailing at the neck varies greatly

Veridis Veridis Merge Nube Green

Boxy Blouses• Blouses were cropped and boxy• Many had wide arm openings without set-in sleeves

Show Pony Show Pony Horseshoe Horseshoe

Asymmetrical Hems at a Side Angle

• Both tops and dress had this styling detail• Appeared to be an update to the mullet trend of spring

Ian Merge VeridisVeridis

The Fun Blazer

• Many Seattle boutiques have fun ideas on how to spruce up the everyday work blazer.

• Lots of Brass-colored hardware on the garment

Veridis Spun Collective

Zebra Club

Business in the Front, Party in the Back

• Many items had basic fronts, with the details in the back creating the interest point in the garment

IanShow Pony Zebra Club

Watercolor Florals and Splatter Prints

• Florals are still popular this season, however they have taken on a more abstract approach

• Splatter patterns and animal skin inspired splatter prints

Ian Betty Lin Horseshoe Merge Show Pony

Nautical: Blue and Orange

• An update to the traditional seasonal nautical theme, instead of traditional red, a very orange red was used.

Show Pony Nube GreenIan Nube Green

Brights and Color Blocking

• Solid Color blocking has returned to the boutiques for the summer season.

• Colors in many shops took a softer approach for the season though, with brights mixed with neutrals

Dream Show Pony Dream Show Pony

The Paper Bag Waist and Wide leg Pants

• Women’s trouser are taking a turn towards a paper bag waist with looser fitting legs

• Though skinny pants are still everywhere, there is also the resurgence of pants with some looseness in the legs

Show Pony Betty LinHorseshoe

Men’s

The Denim Look

• Denim/denim looking tops and bottoms remain a large trend for men this summer

• Large sections in men’s areas devoted entirely to denim pants and denim inspired tops

Ian Ian Veridis Red Light

Its all about neutrals

• Not much color is represented in the men’s sections at Seattle boutiques

• Blue is the only color greatly represented in the shops

Blackbird Zebra Club Ian Zebra Club

Oh Seattle

• It is the 50th anniversary of the World’s Fair, and the Space Needle in Seattle, so there are bits of representation found in the shops

Nube Green Ian Blackbird

Good Button Ups

• Men’s shirting details included short collars and placket fronts

• It was a good mix of stripes and plaids in the stores

Veridis Zebra Club Ian

Red White and Blue Plaids

• One common color trend in men’s plaids was Red, White, and Blue

Veridis Red LightBlackbird

Interesting Details in Men’s Shirting

Veridis Veridis

Double faced fabric throughout the garment

Fun Shoulder Detailing

Cuffed Pants• Men’s pants are taking a vibe from the 50’s and

cuffing the hems

• This trend appeared in both denim and khakis

Blackbird Ian

The End