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c. diane gibbs | Assistant Professor | University of South Alabama | www. littlebirdcommunications.com

8Design Analogies

8Design Analogies


8Design Analogies

Design speak has its place in the classroom and in the office, but we are remiss if we never teach students how to explain to clients the importance, the use, and the purpose of design elements. Explaining relationships between elements and design concepts is sometimes problematic for an inexperienced designer. Analogies are indispensable in the classroom, because their use provides students with metaphors they can then utilize when working with clients.


8Design Analogies

1 Clients Who Ask… “How Much?”


8Design Analogies

Clients even before an initial meeting, will ask questions like:

“How much will a __________ cost?”


8Design Analogies

Students Could Use the Analogy:


8Design Analogies

2 Clients Want to Use a Background Image


8Design Analogies

Clients want their piece to have abackground image behind the text.

Now nothing can be read. Not the image or the text and the viewer moves on.


8Design Analogies


8Design Analogies


3 Clients Want the Type and Images Too Close

8Design Analogies

8Design Analogies


To read comfortably, all elements need their space.

or

Things can appear too crowded and the feel of the piece and

message can be compromised.

8Design Analogies

8Design Analogies



8Design Analogies

8Design Analogies


4 Clients Want Elements Too far Apart

8Design Analogies

8Design Analogies


Clients want design elements too far away apart from other elements. This means these elements are connecting more with the outside edge of the page rather than with each other.

8Design Analogies

8Design Analogies



text or a designelement

8Design Analogies

8Design Analogies


5 Clients Want to Use an iPhone Image

8Design Analogies

8Design Analogies


Clients want to use a low resolution image in a place where a high resolution image is required.And ask, “Can’t you just make it bigger in photoshop?”

8Design Analogies

8Design Analogies



8Design Analogies

8Design Analogies


6 Client Wants to Use All the Bells & Whistles

8Design Analogies

8Design Analogies


Clients want their piece to have design elements that are unnecessary and will impede the communication of the message.

8Design Analogies

8Design Analogies



8Design Analogies

8Design Analogies


7 Clients Want to Use an Unnecessary Element

8Design Analogies

8Design Analogies


Sometimes a client may have a bad design idea, like

using a particular color, typeface, or design element

that would draw attention to that

thing and away from the message they are trying to

get across.

8Design Analogies

attention

8Design Analogies



8Design Analogies


8Design Analogies

8 Remind them Every Skill Takes Practice


8Design Analogies

Students need to know that Client Interaction takes practice just like…


8Design Analogies

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