Secondary data collection

Introduction:- The 2nd ry data collection involves less cost, time and effort, data are collected other purpose. It may not suit for present purpose. Sometimes, it may be outdated and may not meet the requirements of present study.

Meaning

Secondary data are collected from sources which have been already created data for the purpose of first-time use and future uses.

(or)

2nd ary data sources are edited primary sources, SECOND-HAND versions. They represent thinking of someone. (2nd ary data analysis is commonly known as SECOND-HAND analysis)

Classification sources of data

Secondary data or sources

Internal sources

a)Sales records

b)Marketing activities c)Cost information

d) Distribution report

e)Feedback

External sources

a)Internet

b)Published data

c)Standardized sources

Classification sources of data

a)SALES RECORDS:-

A sales system consists of

a integrated elements

which also includes

customer profile and

interceders details.

b)MARKETING ACTIVITY

Labour force, sales

promotions and

advertisement will from

marketing activity.

c)Cost information

The records of these

activates will provide

information in term of

cost.

d)Distribution reports & feedback

Directly distributors, in

addition to, distributors

feedback on timeliness of

stock replenishment, quality

of product, match of

product range with the

actual customer inquires.

External sources of secondary data

external sources of secondary data

are government publications,

foreign government publication,

journals, books, magazines, news

papers, annual reports, sources of

2nd ary data, case studies and

findings of research articles in

journals of different disciplines.

Uses of 2nd ary data

It’s provide enough information

New ideas can be explored later

through

It’s help to define the population

It as a references to compare the

validity of primary data

Benefits of 2nd ary data

It is saves cost and time.

It’s little effort, time & money.

Historical data is always 2nd ray data.

2nd ary data can be more accurate than

primary data.

Limitation of 2nd ary data

Researchers no knowledge of the data.

It’s very difficult to evaluate the

accuracy of the data.

It’s may not be sufficient to data

requirement.

THERE IS NO SHORTCUTTO SUCCESS

THANK YOUUR’S Manju….