secret sauce to social media success fearless fempreneur oct 2013

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Wednesday, October 9, 13

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Rachel Karl's Secret Sauce to Social Media Success talk from Susan Liddy's Fearless FEMpreneur: 7 Steps to 6-Figure Success event in San Jose, October 4-6th 2013.

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Page 1: Secret sauce to social media success Fearless FEMpreneur Oct 2013

Wednesday, October 9, 13

Page 2: Secret sauce to social media success Fearless FEMpreneur Oct 2013

Wednesday, October 9, 13

Page 3: Secret sauce to social media success Fearless FEMpreneur Oct 2013

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Page 4: Secret sauce to social media success Fearless FEMpreneur Oct 2013

@RachelKarl#FearlessFEM

"My friend Rachel Karl is helping me book my first and

only debut art show! I'm actually so pumped! The deets are on the down low but I will

be sending out invites soon. Check Rachel out at this link.

She's the best! xx" Bella Cruise

Wednesday, October 9, 13

Page 5: Secret sauce to social media success Fearless FEMpreneur Oct 2013

@RachelKarl#FearlessFEM

Awesome Clients

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Page 6: Secret sauce to social media success Fearless FEMpreneur Oct 2013

@RachelKarl#FearlessFEM

Awesome Clients

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Page 7: Secret sauce to social media success Fearless FEMpreneur Oct 2013

Cool Peeps

@RachelKarl#FearlessFEMWednesday, October 9, 13

Page 8: Secret sauce to social media success Fearless FEMpreneur Oct 2013

Fearless FEMpreneurpresents...

6-Figure Social Media Secrets

Rachel KarlSuite 4 Social

Media

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Page 9: Secret sauce to social media success Fearless FEMpreneur Oct 2013

@RachelKarl#FearlessFEM

#FearlessFEM

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Page 10: Secret sauce to social media success Fearless FEMpreneur Oct 2013

@RachelKarl#FearlessFEM

Follow @RachelKarl for the slides

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Page 11: Secret sauce to social media success Fearless FEMpreneur Oct 2013

Ready for the secret?

@RachelKarl#FearlessFEMWednesday, October 9, 13

Page 12: Secret sauce to social media success Fearless FEMpreneur Oct 2013

@RachelKarl#FearlessFEMWednesday, October 9, 13

Page 13: Secret sauce to social media success Fearless FEMpreneur Oct 2013

@RachelKarl#FearlessFEM

Mindset

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Page 14: Secret sauce to social media success Fearless FEMpreneur Oct 2013

@RachelKarl#FearlessFEM

Why use social media?

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Page 15: Secret sauce to social media success Fearless FEMpreneur Oct 2013

@RachelKarl#FearlessFEM

Why use social media to help drive your

mission?

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Page 16: Secret sauce to social media success Fearless FEMpreneur Oct 2013

@RachelKarl#FearlessFEM

Amplify Your Message

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@RachelKarl#FearlessFEM

HOW...???

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Page 18: Secret sauce to social media success Fearless FEMpreneur Oct 2013

Know Your WHY

@RachelKarl#FearlessFEM

• Family

• Freedom

• Something bigger than yourself

• Success = gateway to something greater

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Page 19: Secret sauce to social media success Fearless FEMpreneur Oct 2013

My WHY

@RachelKarl#FearlessFEMWednesday, October 9, 13

Page 20: Secret sauce to social media success Fearless FEMpreneur Oct 2013

My WHY

@RachelKarl#FearlessFEMWednesday, October 9, 13

Page 21: Secret sauce to social media success Fearless FEMpreneur Oct 2013

My WHY

@RachelKarl#FearlessFEMWednesday, October 9, 13

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@RachelKarl#FearlessFEM

Know Your Mission

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I help heart-centered entrepreneurs who are passionate about making the world a better place and want to communicate their message clearly, confidently

and consciously.

Conscious Communicator

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@RachelKarl#FearlessFEMWednesday, October 9, 13

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@RachelKarl#FearlessFEM

What’s Your WHY?

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Define Your Goals

@RachelKarl#FearlessFEM

• Clarity

• Helps you FOCUS

• No more wasted time!

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Page 28: Secret sauce to social media success Fearless FEMpreneur Oct 2013

Bake in the WOW

• Surprise

• Exceed Expectations

• Listen, Ask and Learn

• 20/1 Rule

@RachelKarl#FearlessFEMWednesday, October 9, 13

Page 29: Secret sauce to social media success Fearless FEMpreneur Oct 2013

Be YOU

• Bring the best of your authentic self to the party - we want YOU

@RachelKarl#FearlessFEMWednesday, October 9, 13

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@RachelKarl#FearlessFEM

6-Figure Business Building Strategies...

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@RachelKarl#FearlessFEM

Maximize Your Social Media, SEO, and Traffic All In One

1.Create consistent, unique content on your blog

2.Gradually link social media and article directory sites back to your unique blog post

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Page 32: Secret sauce to social media success Fearless FEMpreneur Oct 2013

@RachelKarl#FearlessFEM

Hot Facebook Strategies

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@RachelKarl#FearlessFEM

1. Fill in the blank_____

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@RachelKarl#FearlessFEM

2. Post Photos & Videos• Photos engage your viewers more than text.

• Facebook saw the growth of Pinterest and so make images bigger now than before.

• Whenever you want to share a message on your Page, consider using related pictures or videos to make your message stand out.

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Page 35: Secret sauce to social media success Fearless FEMpreneur Oct 2013

@RachelKarl#FearlessFEM

3. Inspire

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@RachelKarl#FearlessFEM

3. Ask questions.

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@RachelKarl#FearlessFEM

GROW Your Business Using Social Media

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@RachelKarl#FearlessFEM

How It Can Look – An Example

• Monday: Post a new blog post on your site. (Encourage people to leave comments.) Click the Google+ button on your page.

• Tuesday: Send a short email to your list telling about and linking to the blog post.

• Wednesday: Reply to comments on your blog post. Share on your Facebook profile and Twitter accounts by clicking the share buttons from your page. Post on your Facebook Fan page.

• Thursday: Post on LinkedIn and all your LinkedIn Groups via the LinkedIn share button from your blog post page.

• Friday: Test to see if Google has indexed the page. If not, test again in a few days. When it has been indexed, post your article on a handful of the major article directories.

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@RachelKarl#FearlessFEM

FINAL THOUGHTS...

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@RachelKarl#FearlessFEMWednesday, October 9, 13

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@RachelKarl#FearlessFEMWednesday, October 9, 13

Page 42: Secret sauce to social media success Fearless FEMpreneur Oct 2013

@RachelKarl#FearlessFEMWednesday, October 9, 13