IEEE Standards Activities Industry Focus

Secretary’s End of Year Report

IEEE-SA Standards Board7 December 2005

Hallandale Beach, FL, Etats Unis

IEEE Standards Activities Industry Focus

2005 Goals Maintain a financially viable standards

program Ensure IEEE-SA protects IEEE interests in

legal matters Maximize international strategic alliances Progress support services for standards

development Grow the Corporate Program Develop volunteer and staff resources

Update the Business Strategy

IEEE Standards Activities Industry Focus

Four Critical Elements of the Strategy

Internationalization Corporate Program Individual Program Funding Model

IEEE Standards Activities Industry Focus

Developing the Strategy

Further discussion of the role that IP plays in modern standards development– Increases in legal exposure– Viability of current patent policy

Expanded section on impact of emerging market forces

Explicit statement of the value/role of the Individual Program

IEEE Standards Activities Industry Focus

Moving Forward: Internationalization

Differentiate SA in international arena– Use “global”– Note value of industry-driven rather than

country-based participation– IEEE offers lower cost to develop global

standard Work SA relationship with China

standards developers Evaluate existing international initiatives Address the U.S. image of the SA

IEEE Standards Activities Industry Focus

Moving Forward: Corporate Program

Importance to the future of the SA Improve relationship with the

industries we serve Identify key industry sectors

around which to build an IEEE identity (e.g., small batteries, BPL, GEOSS, interoperability)

Establish & implement funding model

IEEE Standards Activities Industry Focus

Moving Forward: Individual Program

Importance to the future of the SA Need for clear message: where and when

does individual/corporate method work best

Introduction of electronic tools to help everyone, including resource-strapped participants

Benefit from outreach in academia– Pilot program targeting undergrads– IEC/IEEE Academic Paper Competition

IEEE Standards Activities Industry Focus

Moving Forward: Funding Model

Stabilize finances– P&L format under development to

evaluate major lines of business (Individual Program, Corporate Program, Standards-Related Businesses)

Explore new back-end funding opportunities

IEEE Standards Activities Industry Focus

Looking Back and Ahead: Critical Areas

Riding the wave of shifting markets Recognize our changing profile: increasingly,

standards drive products, not the reverse Ensuring attention to high-impact

technologies needing standardization Making compatible:

– Increased importance of standards– Litigation related to standards– Best and least best use of our process– International standards infrastructure & new

market forces Preserving the best of IEEE’s standards

traditions while enabling the work of today’s key drivers

STAYING STABLE & COMPETITIVE

IEEE Standards Activities Industry Focus

Riding the wave of shifting markets

First-ever challenge to IEEE 802 as JTC1 standards– Chinese WAPI encryption amendment to IEEE 802.11

(“Wi-Fi”) incompatible with base– Chinese leveraging market power to bend rules of

International Standards Bodies– IEEE leveraging broad stakeholder community to

bring a return to the “RULES” Opening office in China

– Build bridges with key standards and industry organizations

– Encourage Chinese technical participation in IEEE Looking to other major markets for additional

engagements: e.g., India, Brazil

IEEE Standards Activities Industry Focus

Recognizing shift in our profile: increasingly, standards drive

products – not the reverse Growing, active Corporate Program

– 70+ members– 11 projects in first 2 years– Small batteries for laptops and cell phones– System verilog– Broadband over powerlines– Authentication . . . and more

Successful conference on Global Collaboration for Businesses

Recognize and address corporate presence in individual process– Address problem areas

IEEE Standards Activities Industry Focus

Making compatible . . .Increased importance of standardsExpanding litigation related to standardsBest and least best use of our processInternational standards infrastructure and new

market forces

SOME ACTIONS:1) Close partnering with D&W in risk areas

a) Launched Risk Assessment using AS/NZS 4360:2004 Australian/New Zealand Standard RISK MANAGEMENT

b) Coaching selected 802 groupsc) Reviewing anti-trust oversight, including IPR

2) Continued efforts to bring technologists, industry, and governments together for broad-based decisions & solutions

3) Launching of SETF pilot and collaboration with IEC on Centenary Paper Contest

IEEE Standards Activities Industry Focus

Ensuring attention to high-impact technologies needing standardization

Some areas of concentration– GEOSS (Global Earth Observation

System of Systems)– Robotics– Nanotechnology– Healthcare Information

Technology

IEEE Standards Activities Industry Focus

SAMPLEIndividual-Based Projects

Bioinformatics P1953, P1953.1, P1953.2

Cognitive Radio P1900.1, P1900.2, P1900.3

BPL P1675, P1775 Nanotechnology P1650, P1670,

P1690 Organic Electronics P1620, P1620.1 Clean Products P1680

IEEE Standards Activities Industry Focus

SAMPLE Corporate Projects

Laptop Batteries IEEE 1625 Cell Phone Batteries P1725 System Verilog IEEE 1800 BPL P1901 Memory Channel P1896 Flash Memory Authentication

P1667

IEEE Standards Activities Industry Focus

Moving Forward: Other

Maximizing resources– Preparing the staff for changes

ahead– Providing participants with 24/7

standards development tools training

IEEE Standards Activities Industry Focus

Final Thoughts for 2005 . . .

We accomplished much more than we realized

Why didn’t we realize this?– WAPI / IEEE 802.11i– Risk Assessment / Insurance /

Litigation– Increased focus on employee

morale

IEEE Standards Activities Industry Focus

Therefore, double congratulations on an

excellent year of progress and growth!