section 5: understanding vsu’s stationery system · 2020-02-13 · section 5: understanding...

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16 | 16 | Visual Identity Program • Print Guide Section 5: Understanding VSU’s Stationery System All Valdosta State University communications are important to the image and stature of the university. It is important that each department be placed on equal footing with every other department and that each department enforce the graphic standards set forth in this guide. Letterheads, business cards, memos and other stationery items are major communication devices. The university sends thousands of these items every year. All stationery items carry the university logo. The university stationery system as shown in the following pages is the standard for all offices, departments, units or centers unless otherwise prescribed in this guide. Because they are universally used, stationery and business cards are the foundation of the visual identity program and must adhere to identity guidelines. Artwork of all official stationery and business card formats is available through Creative Design Services. All stationery must be printed from authorized artwork on campus at Printing & Copying Services to ensure the quality and consistency of the products. Nothing may be added to the imprint of letterhead that is not approved by Creative Design Services. No “homemade” letterhead or business cards may be produced or distributed on-campus or off-campus. Letterhead may not be created by photocopying. If you have such products now, please shred and recycle them and order new products. Letterhead Valdosta State letterhead prints in two colors, Red (PMS 186) and black on 24lb. white paper. A mailing address, web address, phone and fax number are required on letterhead. Location information including building name, entrance, floor and room number are optional. An e-mail address and a motto/tagline are also optional. To enhance the university’s professional image, University offices and departments must use the official printed letterhead, not copies for all off-campus correspondence. Letters should be composed in Garamond, Times or a similar serif font, 12-point type, single-spaced. All text should be left justified. Margins should be at least 1 inch on the left and right sides, 2 inches on the top and 1-1/2 inches on the bottom. (Note: These are the minimum margins allowed. For shorter letters, use larger margins as needed to make correspondence visually pleasing.) Digital letterhead/Word template files are available through Creative Design Services for on-campus and electronic memos. To order letterhead, contact CDS. Envelopes The Valdosta State envelope comes in the standard No. 10 size for business correspondence. The university address (Department Name, Valdosta State University, 1500 N. Patterson St., Valdosta, GA 31698-0000) is beside the logo. In compliance with U.S. Postal Service requirements, the return address must be more than 2- 3 /4 inches above the bottom of the envelope. Follow the same format on return addresses for brochures and flyers that are self-mailing. Envelopes are printed in Red (PMS 186) and Black on white envelopes. The U.S. Postal Service has established guidelines for addressing business envelopes. Its optical character readers (OCRs) look for the address within a rectangular space on each piece of mail, called the “OCR read area.” There must be 2- 3 /4 inches clearance between the department name and the lower edge of the envelope. The last line of the address must be at least 5 /8 inch above the lower edge of the envelope. Print text in all caps and omit punctuation, except the hyphen in the ZIP+4 code. Use abbreviations whenever possible. “Address Service Requested” may be within the OCR read area. If you have questions or for more information about proper addressing and endorsements, call Campus Mail Services at (229) 333–5672. Other envelope sizes are available in one and two colors, depending on your need or use. To order envelopes, contact CDS. Section 5: Understanding VSU’s Stationery System

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Page 1: Section 5: Understanding VSU’s Stationery System · 2020-02-13 · Section 5: Understanding VSU’s Stationery System ... Because they are universally used, stationery and business

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16 | Visual Identity Program • Print Guide

Section 5: Understanding VSU’s Stationery System

All Valdosta State University communications are important to the image and stature of the university. It is important that each department be placed on equal footing with every other department and that each department enforce the graphic standards set forth in this guide. Letterheads, business cards, memos and other stationery items are major communication devices. The university sends thousands of these items every year. All stationery items carry the university logo. The university stationery system as shown in the following pages is the standard for all offices, departments, units or centers unless otherwise prescribed in this guide.

Because they are universally used, stationery and business cards are the foundation of the visual identity program and must adhere to identity guidelines. Artwork of all official stationery and business card formats is available through Creative Design Services.

All stationery must be printed from authorized artwork on campus at Printing & Copying Services to ensure the quality and consistency of the products. Nothing may be added to the imprint of letterhead that is not approved by Creative Design Services.

No “homemade” letterhead or business cards may be produced or distributed on-campus or off-campus. Letterhead may not be created by photocopying. If you have such products now, please shred and recycle them and order new products.

Letterhead

Valdosta State letterhead prints in two colors, Red (PMS 186) and black on 24lb. white paper. A mailing address, web address, phone and fax number are required on letterhead. Location information including building name, entrance, floor and room number are optional. An e-mail address and a motto/tagline are also optional.

To enhance the university’s professional image, University offices and departments must use the official printed letterhead, not copies for all off-campus correspondence. Letters should be composed in Garamond, Times or a similar serif font, 12-point type, single-spaced. All text should be left justified. Margins should be at least 1 inch on the left and right sides, 2 inches on the top and 1-1/2 inches on the bottom. (Note: These are the minimum margins allowed. For shorter letters, use larger margins as needed to make correspondence visually pleasing.)

Digital letterhead/Word template files are available through Creative Design Services for on-campus and electronic memos. To order letterhead, contact CDS.

Envelopes

The Valdosta State envelope comes in the standard No. 10 size for business correspondence. The university address (Department Name, Valdosta State University, 1500 N. Patterson St., Valdosta, GA 31698-0000) is beside the logo. In compliance with U.S. Postal Service requirements, the return address must be more than 2-3/4 inches above the bottom of the envelope. Follow the same format on return addresses for brochures and flyers that are self-mailing. Envelopes are printed in Red (PMS 186) and Black on white envelopes.

The U.S. Postal Service has established guidelines for addressing business envelopes. Its optical character readers (OCRs) look for the address within a rectangular space on each piece of mail, called the “OCR read area.” There must be 2-3/4 inches clearance between the department name and the lower edge of the envelope. The last line of the address must be at least 5/8 inch above the lower edge of the envelope. Print text in all caps and omit punctuation, except the hyphen in the ZIP+4 code. Use abbreviations whenever possible. “Address Service Requested” may be within the OCR read area. If you have questions or for more information about proper addressing and endorsements, call Campus Mail Services at (229) 333–5672.

Other envelope sizes are available in one and two colors, depending on your need or use.To order envelopes, contact CDS.

Section 5: Understanding VSU’s Stationery System

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Visual Identity Program • Print Guide | 17

Business cards

Valdosta State business cards are printed in two colors, with text in Black and the logo in Red (PMS 186) and Black. Business cards are imprinted with the carrier’s name, title, phone numbers, e-mail address, web address and the university address (1500 N. Patterson St., Valdosta, GA 31698); optional lines such as fax, cell or pager, office location and the office or department name can be included. Business cards are printed on 80 lb. white card stock. Heavier stock is available by special order. To order business cards, contact CDS.

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A Regional University of the University System of Georgia & an Equal Opportunity Institution

DEPARTMENT of / OFFICE of the NAME

PHONE 229.000.0000 • FAX 229.000.0000 • WEB www.valdosta.edu/ • ADDRESS 1500 N. Patterson St. • Valdosta, GA 31698–0000

(OPTIONAL LINE) — LOCATION Room # • Building • Street Address • (OPTIONAL LINE) — EMAIL (OPTIONAL) [email protected]

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Department/Office Name Name Wrap or Optional LineValdosta State University1500 N Patterson StValdosta GA 31698–0000

University Stationery

Section 5: Understanding VSU’s Stationery System

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18 | Visual Identity Program • Print Guide

A Regional University of the University System of Georgia & an Equal Opportunity Institution

Valdosta State University Blazer Athletics

College/Department/Division/Office Name/Etc.“Optional Line”— College of/Division of/Etc.

Location Building • Entrance # • Floor • Room #0000 • Address 1500 N. Patterson St. • Valdosta, GA 31698–0000

Phone 229.000.0000 • Toll Free 800.000.0000 • Fax 229.000.0000 • Web www.valdosta.edu • E-mail [email protected]

Department/Office NameName Wrap or Optional Line

Valdosta State University1500 N Patterson StValdosta GA 31698–0000

Jane/John Q. Public Title Goes Here

OFFICE 229.123.4567FAX 229.987.6543

E-MAIL [email protected] WEB www.valdosta.edu

ADDRESS Department/Office/Etc 1500 N. Patterson St. Valdosta, GA 31698–0000

Athletics Stationery

Section 5: Understanding VSU’s Stationery System

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Visual Identity Program • Print Guide | 19

Other Stationery

Standard forms of memo pads, routing slips, fax cover sheets, large envelopes, mailing labels, postcards and business reply mail are also available through Creative Design Services.

Memopads

Note Cards5.5" W x 4.25" H folded card on 80# card stock, fits A2 size envelope.

DEPARTMENT of / OFFICE of the NAMEPHONE 229.000.0000 • FAX 229.000.0000 • WEB www.valdosta.edu/

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DEPARTMENT of / OFFICE of the NAMEPHONE 229.000.0000 • FAX 229.000.0000 • WEB www.valdosta.edu/

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From: Username To: __________________________________________________________ Date: ___________________________________________________________ RE: __________________________________________________________

________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________ ________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

DEPARTMENT of / OFFICE of the NAME

PHONE 229.000.0000 • FAX 229.000.0000 • WEB www.valdosta.edu/

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FROM: ____________________________________________________________

__________________________________________________________

__ TO: ____________________________________________________________

DATE: ____________________________________________________________

RE: ____________________________________________________________

q For your information q For your files

q Follow-Up

q Share with Staff

q Research

q Written Response Requested

q Review/Comments q Forward to ___________________

_________________________________________________________

_________________________________________________________

_________________________________________________________

_________________________________________________________

_________________________________________________________

_________________________________________________________

_________________________________________________________

_________________________________________________________

_________________________________________________________

_________________________________________________________

_________________________________________________________

DEPARTMENT/OFFICE NAME OPTIONAL

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DEPARTMENT/OFFICE NAME OPTIONAL

Section 5: Understanding VSU’s Stationery System

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20 | Visual Identity Program • Print Guide

Fax Cover SheetThis is also available as a custom Word template. Please contact CDS to have a file setup for your office.

To

Company

Fax No.

From

Date Sent

Time Sent

No. of Pages including cover sheet

Comments

Fax Transmission___________________________________________________________________________________________________________________________________________________________

_____________________________________________________________________________

_______________

_______________

______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________This transmittal and any attachments may contain confidential, privileged or sensitive information and is solely for the use of the intended recipient. If you are not intended recipient, you are hereby notified that you have received this transmittal and any such attachments in error and any review, dissemination, distribution or copying thereof is strictly prohibited. If you have received this transmittal and any attachments in error please notify the sender and immediately destroy the message and all its attachments. Any opinions herein expressed may be those of the author and not necessarily of Valdosta State University. The University accepts no responsibility for the accuracy or completeness of any information herein contained.

Confidentiality Notice

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DEPARTMENT of / OFFICE of the NAMEPHONE 229.000.0000 • FAX 229.000.0000 • WEB www.valdosta.edu/ ADDRESS 1500 N. Patterson St. • Valdosta, GA 31698–0000

Revised October 2012 — Office of...? — Fax Coversheet FORM — Page 1 of 1

Section 5: Understanding VSU’s Stationery System

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Visual Identity Program • Print Guide | 21

Date _____|_____|_____

Revised May 2009 — Office of...? — Form Template FORM — Page 1 of ?

College/Department/Division/Office Name/Etc.ADDRESS 1500 N. Patterson St. • Valdosta, GA 31698–0000PHONE 229.000.0000 • FAX 229.000.0000 • WEB www.valdosta.edu/department/

Name/Type of Form

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Course Substitution Form Office of the RegistrarAddress 1500 N. Patterson St. • Valdosta, GA 31698–0175Phone 229.333.5727 • Fax 229.333.5475 • Web www.valdosta.edu/registrar/

Date _____|_____|_____

Revised May 2009 — Office of the Registrar — Course Substitution FORM — Page 1 of 1

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Section A: Student Biographical Information____________________________________________________________________________________________________________

L A S T N A M E F I R S T N A M E M I D D L E I N I T I A L S T U D E N T I D N U M B E R

Is student enrolled? q Yes q No Entering Freshman? q Yes q No If yes, which semester ________________________

Transfer student? q Yes q No If yes, which semester ________________________

Graduating senior? q Yes q No If yes, which semester ________________________

____________________________________________ __________________________________________________

S T U D E N T ’ S M A J O R S T U D E N T ’ S A D V I S O R

Section B: Course Substitution Information: List course required to meet graduation requirements:

__________________ _______________________________________________ ___________ _____________________

Pref ix /Number Course Ti t le Cr. Hrs. Core Area ( i f appl icable)

List course(s) to substitute for required course.__________________ _______________________________________________ ___________ _____________________

Pref ix /Number Course Ti t le Cr. Hrs. Core Area ( i f appl icable)

__________________ _______________________________________________ ____________________________________

Grade Received Where was the course taken? When was the course completed?

__________________ _______________________________________________ ___________ _____________________

Pref ix /Number Course Ti t le Cr. Hrs. Core Area ( i f appl icable)

__________________ _______________________________________________ ____________________________________

Grade Received Where was the course taken? When was the course completed?

Note: Courses should conform to 30 year expiration rule for undergraduate courses and 7 year expiration rule for graduate courses.

Justification for the Request: ________________________________________________________________________________

____________________________________________________________________________________________________________

____________________________________________________________________________________________________________

____________________________________________________________________________________________________________

Section C: Approval for the Substitution (Please route in order below.) _____________________________________________________________ _____ / ____ / ____

A D V I S O R D A T E

_____________________________________________________________ _____ / ____ / ____

D E P T. H E A D D A T E

_____________________________________________________________ _____ / ____ / ____

D E A N O R D I R E C T O R D A T E

_____________________________________________________________ _____ / ____ / ____

R E G I S T R A R D A T E

This form is not official until it is signed by the Registrar. Substitutions in the University Core Curriculum require the approval of

the Vice President for Academic Affairs. Graduate level substitutions require the approval of the Dean of the Graduate School.

Core Courses: _____________________________________________________________ _____ / ____ / ____

V I C E P R E S I D E N T F O R A C A D E M I C A F F A I R S D A T E

Graduate Courses: _____________________________________________________________ _____ / ____ / ____

G R A D U A T E D E A N D A T E

WHITE COPY — STUDENT YELLOW COPY — ADVISOR PINK COPY — REGISTRAR

Standard Form TemplatesThis form template, created by the Division of Finance & Administration and CDS, is the recommended style for all VSU forms. The header on all forms should contain the VSU logo, name of the form, department name, contact information, and the date. The footer should contain the creation or revision date, department name, name of the form and number of pages. Please contact CDS if you need help creating forms.

Section 5: Understanding VSU’s Stationery System

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22 | Visual Identity Program • Print Guide

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Department/Office Name Name Wrap or Optional LineValdosta State University1500 N Patterson StValdosta GA 31698–0000

Avery 5164 Mailing Label6 per sheet • 3.75"W x 3.125"H

Department/Office NameName Wrap or Optional Line

Valdosta State University1500 N Patterson StValdosta GA 31698–0000

TM

Large Envelopes, BRM Envelopes. Postcards and Mailing Labels

BUSINESS REPLY MAILFIRST-CLASS MAIL PERMIT NO.39 VALDOSTA, GA

POSTAGE WILL BE PAID BY ADDRESSEE

NO POSTAGE NECESSARY

IF MAILED IN THE

UNITED STATES

JOHN DOEVALDOSTA STATE UNIVERSITY1500 N PATTERSON STVALDOSTA GA 31602–9989

Student LifeValdosta State University1500 N Patterson StValdosta GA 31698-0566

Change Service Requested

Non-Profit Org.U.S. Postage

PAIDPermit No. 24Valdosta, GA

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3" x 5" Crack & Peel Label

Department/Office NameName Wrap or Optional Line

Valdosta State University1500 N Patterson StValdosta GA 31698–0000

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Section 5: Understanding VSU’s Stationery System

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Visual Identity Program • Print Guide | 23

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Department/Office Name Name Wrap or Optional LineValdosta State University1500 N Patterson StValdosta GA 31698–0000

Invitations

A range of invitation templates using different logo configurations are available from Creative Design Services. They may be printed in one or two colors, with or without envelopes or reply cards. All invitations using the university logo should print on white paper.

Ninth AnnualRETIRED FACULTY & STAFF

L U N C H E O N

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The President

requests the pleasure of your company

at the

Academic Honors Dinner

Thursday, May third

Six o’ clock

The Magnolia RoomUniversity Center

1215 North Patterson StreetValdosta, GA

R.S.V. P. Business AttireEvent Services Office(229) 333-5998 (866) 504-0012 toll freeEmail: [email protected]

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One-sided Card

Folded Cardtext outside & inside

Folded Cardtext inside

Matching Envelopes

Section 5: Understanding VSU’s Stationery System