Digital Technology

G325 section A

What to think about in your answer

• You need to think about the digital technology you used in the different stages of the project– Pre-production (Researching and Planning)– Production (filming and taking photos)– Post Production (editing)

What to think about in your answer

• Digital technology refers to hardware, software and online technology, so the cameras, the computers, the software packages you used and the online programmes that you have worked with. It is worth considering how all this inter-links. You can’t just describe how you used them but you must consider WHY and how you improved.

• Post-production would actually fall under digital technology so some of the ideas you had in that lesson could be applied here but you need to make sure that you cover more than just post- production.

Digital Technology

Some important areas to consider in your answer

• Web 2.0• Consumers as producers• Impact of digital technology on production

WEB 2.0

• Web 2.0 is the term given to describe a second generation of the World Wide Web that is focused on the ability for people to collaborate and share information online.

Web 1.0- first generation of the World Wide Web static pages, dial up and master generated

YOUR USAGE OF WEB 2.0

• Blogger – adding posts with information on planning and research.

• Multimedia Sharing- YouTube, Facebook,

• Social networking sites- to get audience feedback, plan filming dates, collecting audience research

• Aggregation services- like Google.com- for research purposes.

Consumers as Producers• Web 1.0- passive consumers using technology- consuming

knowledge with no interaction.

• Web 2.0- active consumers using technology- consuming knowledge and adding knowledge e.g. comments on blogs.

• Web.2.0- active producers using technology- producing web base materials- blogs, videos, podcasts etc.

• Very Post Modern…

Impact of digital technology on production

Examples of Some of the DT’s You May Have Used • Digital technologies Internet, Blogger, Youtube,

Google • Digital Software Final Cut Pro DTP Adobe

Photoshop PPT Word • Digital Hardware Digital camcorder, Digital stills

camera, Webcam, GoPros, iPhones, Computers

Questions to consider

• How you used DT to aid you in the organization of your R+P?

• How you utilized DT to gain audience feedback?• How you may have used everyday DT to help you

with your creative production at A2 and AS?• How did your access to DT helped you gain both

quantitative and qualitative research findings?• How did you use DT to make sure your main and

ancillary task were successfully combined.

Past Questions

• Read the examiners comments from Jan 2011

• Read exemplar answers with comments from June 2013

Planning your answerList all of the technologies you have used (hardware, software, online) to create these media products - including ones you have explored but decided not to use.Group them together e.g. all the digital editing software, all of the web creation software, all the hardware you used to capture sound or images digital technology you used for researching and planning.What skills have you learned with each of these groups in the last two years?How did you learn to use them?What problems did you faced along the way and how did you resolve these problems?What choices did you have to make along the way with digital technology? How did you decide what to do and why?What impact did digital technology have?

Planning your answer• Link your use of Digital Technology to your media products.

Identify specific aspects of your productions that were impacted by using this technology, e.g you chose to use Final Cut as it allowed layering as shown in xxxx scene in your music video.How does easy access to simple-to-use technology impact you as a producer. What has it enabled you to do - remember that this sort of technology has only become available in the last few years!!!What media production technologies do you have access to at home? Does this make a different to your output, ability, confidence etc.