security guard company cold calling mechanics
TRANSCRIPT
Security Guard Company
Cold Calling Mechanics
Selling Security Guard Services
Requires resolve because of:
Commoditization of services
Long Sales Cycles
Requires long term marketing strategy:
Cold Calling
Email Campaigns
Search Engine Optimization
Social Media
In-Person Networking
Selling Security Guard Services
Cold calling is misunderstood
Cold calling = Marketing
Cold calling Sales
Never try to sell over the phone!!!
Just gather information
4 Steps for Effective Cold Calling
1. Get the person’s attention
2. Qualify the lead
3. Acknowledge their purchasing process
4. Schedule a follow up activity
4 Steps for Effective Cold Calling
You have accomplished 2 goals:
You are a professional
An email address
4 Steps for Effective Cold Calling
You can do it!
