security industry met at isaf for the 19 time · 2015. 11. 11. · september 17-20, 2015 isaf 2015...

September 17-20, 2015

ISAF 2015 Closing Report

Marmara Fair Organization

Tel: 0 212 503 32 32 www.isaffuari.com

Fax: 0 212 503 32 31 [email protected] Sayfa 1

SECURITY INDUSTRY MET AT ISAF FOR THE 19th TIME

ISAF EXHIBITION ORGANIZED ON 17th

-20th

SEPTEMBER 2015 BROUGHT TOGETHER THE SECURITY SECTOR

AGAIN

International ISAF Exhibitions, the ‘Only Exhibition’ of security technologies in the region, closed 2015 to host

its visitors next year again, after an organization with the high number of exhibitors, extensive product

showcases and exciting events. It was observed during the fair that there was a significant business volume

and high number of business activities and the surveys and interviews indicated that exhibitors and visitors

are satisfied with the organization of exhibition and left the exhibition happy thanks to the trade

collaborations they established.

A Brand in the ‘Security’ Sector: ISAF

Serving as a giant meeting platform for the security industry and taking steps to become a big brand with its influence and

dominance in the region, International ISAF Exhibitions were held on 17th

- 20th

of September at the halls 9-10-11 of

Istanbul Expo Center under three sections, namely 19th

International ISAF Security Exhibition, 4th

International IT Security

Exhibition and 4th

International Smart Home Exhibitions. Covering all kinds of security-related products and technologies,

the International ISAF Exhibitions were organized to expand the scope of exhibition under certain sub-areas such as security

systems, IT security and smart home automation systems and to provide benefit for various stakeholders in the market

such as buyers, sellers, distributors, integrators and end-users thanks to specific product display.

Making a difference in the industry by raising the awareness of visitors through training seminars, conferences and panel

discussions besides exciting events such as stand shows, performances and surprise gift draws, the International ISAF

Exhibitions hosted a total of 275 exhibitors this year during the Security, IT Security and Smart Home Exhibitions and

exhibitors hired a total net space of 9,341 sqm, being 7,936 sqm at ISAF Security, 579 sqm at Smart Home and 826 sqm at

Smart Home.

THREE HALLS & THREE EXHIBITIONS – ISAF 2015

Hosting the largest gathering of region as a ‘festival’ of security industry, the International ISAF Exhibitions achieved

success in 2015 just like every other year. The ISAF Exhibitions witnessed a giant meeting with local and foreign leading

exhibitors from around the world and was organized on a greater space with larger and more halls allocated to the

organization for higher number of exhibitors in 2015.

As it is organized for the 19th time, the ISAF Exhibitions have developed into a traditional organization by proving its

consistency in the industry and showed its strength by reserving all three halls in 2015. Also, the organization reached the

targeted increases in number of exhibitors and exhibition space and closing statistics should be underlined for this year as

they promise more growth in upcoming years.

http://www.ledfuari.com/

mailto:[email protected]






COMPARISON OF 2014 AND 2015

One of the most important increases compared with 2014 was observed in the number of exhibitors. This year, the

International ISAF Exhibitions hosted a total of 275 exhibitors at Security, IT Security and Smart Home Exhibitions, which

was 209 last year. Total net space that was allocated to the exhibitors of ISAF Exhibitions in 2014 was 7,639 square

meters. However, in 2015, the space hired by exhibitors at ISAF Security alone was 7,936 sqm and it was 579 sqm at Smart

Home and 826 sqm at IT Security. Thus a total net space of 9,341 square meters was hired by the exhibitors in 2015.

Besides the increase in number of exhibitors and exhibition space, the ISAF Exhibitions witnessed an increase in number of

visitors, attracting 16,748 visitors this year. Majority of visitors were from Turkey, while there were international visitors

from various regions of the world. Most of the international visitors were mainly from Azerbaijan, Bulgaria, China, Cyprus,

Germany, Greece, Iran, Iraq, Italy, Lebanon, Libya, the Netherlands, Saudi Arabia, Taiwan, Tunisia, and the US. Accordingly,

visitors from 5 different continents, including North America, Africa, Asia, Europe and South America, visited the ISAF

Exhibitions in 2015.

EXTENSIVE EXHIBITION PROGRAM & THREE MAIN EVENTS

Organized at the halls 9-10-11 of Istanbul Expo Center in five main sections in previous years, the International ISAF

Exhibitions had its SECURITY exhibition organized in the same place this year thanks to its consistent growth figures. In

addition to the Security Exhibition, there were Smart Home and IT Security exhibitions as part of the organization, which

caused an excitement with many shows and surprise gifts as well as various events such as training seminars and

conferences.

4th

Security Conference, IT Security Conference and Smart Buildings Conference which were organized at the same time

with the 19th

International ISAF Security Exhibition, 4th

International IT Security Exhibition and 4th

International Smart Home

Exhibition, the three main exhibitions organized by Marmara Fair Organization, attracted great interest of exhibition visitors

and relevant parties.

4th SECURITY CONFERENCE

Developing into a traditional discussion platform of the industry by bringing security industry together every year as a one

and only conference in its field, the Security Conference was held for the 4th

time on October 18th

, 2015.

Organized at the same time with the ISAF Security Exhibition, the Security Conference aimed to contribute to the

development of security industry with the speeches, presentations and discussions of leading figures from the security

industry and public administration.

The 4th Security Conference was organized under two important headings, namely Sports and Transport Security and

managed to bring relevant individuals and specialists from the industry.








4th IT SECURITY CONFERENCE

Organized as part of the 4th

IT Security Exhibition where information and data are the safest, the IT Security Conference

staged a great gathering in the industry by bringing leading names of the industry together.

Being the only conference in the field of Information Technologies, the IT Security Conference hosted many important

names from public and private sectors, including Emine Yazici Altintas, Head of IT Department, Cyber Security - Ministry of

Transport, Maritime Affairs and Communications, and Nihat Sumer, Vice President, Information and Communication

Technologies Authority.

Held at the 11th

Hall of Istanbul Expo Center on 18th

– 19th

September, 2015, the IT Security Conference advanced with the

participation of important non-governmental organizations as well as representatives of leading firms. During the

conference, one of these organizations, the Network Administrators Association, provided the training “Applied Cyber

Security”, which was open to all visitors of the exhibition. During the event, surprise gifts were given and attendees were

awarded certificates at the end of training.

As the only conference gathering all exhibitors from the sector chain, the IT Security Conference appeals to manufacturers,

distributers, branches, system integrators, consultants, academicians, students and end users.

SMART BUILDINGS CONFERENCE

Organized as part of the 4th

ISAF Smart Home exhibition covering all construction electronics and smart home automation

systems, the Smart Buildings Conference met the sector for the first time in 2015. With the platinum sponsorship of EEC

Systems, the Smart Buildings Conference was held at the Cappadocia Hall of Istanbul Expo Center on September 19th

, 2015.

Organized in cooperation with the Association International of Facilities Technical Managers (AIFTM), the Smart Buildings

Conference covered the topics of Smart Building and Facility Management and its program included subjects such as energy

management, automation systems and applications in smart buildings and energy efficiency incentive.

With its main discussion topic, ‘Facility Management’, speakers of the conference were managers of shopping malls, hotels,

hospitals and all kinds of facilities, who are all distinguished members of AIFTM. During the conference, experts of their

respective fields gave speeches, offering the opportunity for smart buildings and construction electronics sector to come

together for the first time during an event.

19th INTERNATIONAL ISAF SECURITY EXHIBITION

Bringing together increasingly more exhibitors and visitors every year, ISAF Security Exhibition held on 17th

-

20th

September 2015 has proved to be one of the must-see Exhibitions.

The concept of our Exhibition, “Total Security Solutions and Comfort” which was created following the revision in ISAF in

2012 became influential especially in ISAF Security Exhibition. While ISAF Security Exhibition involved mostly electronics








security sector in previous years, it has become an exhibition where products of companies in all areas of security are

exhibited.

A major part of ISAF, ISAF Security made a great progress in terms of quality. All significant players of the sector and all of

major brands in this field across the world took part in ISAF Security Exhibition directly or via their distributors. 75 foreign

and 164 local firms from 16 countries took part in the Exhibition where the products of 239 firms were exhibited in

13,500 square meters-gross area and 7,936 square meters -net area.

4th ISAF IT SECURITY EXHIBITION

With its concept, “Total Security Solutions and Comfort”, ISAF 19th

International Information and Network

held on 17th

-20th

September 2015 exhibited the state-of-art technologies in the world.

ISAF IT Security Exhibition in which the latest trends in the world are followed and the state-of-art technologies are

exhibited became an important commercial platform where all exhibitors got prepared in order to get ahead of their rivals

this year. All products and solutions related to information and network security that meet the need on security which has

increased due to the smart products used by almost everyone thanks to the technological developments were exhibited in

ISAF IT Security Exhibition. Covering the topics of IT Security which is the most significant part of security today, IT

Security Exhibition hosted 76 exhibitors in 1,000 square meters - gross and 579 square meters - net area in its third year.

With participation of 20 foreign firms from 12 countries including Turkey, the Exhibition exhibited the products of 91 firms

from 13 countries. Organized concurrently with the Information and Network Security Exhibition, IT Security Conference

which was held on 17th

-20th

September 2015 again this year became the most comprehensive event held in Turkey in this

field.

4th ISAF SMART HOME EXHIBITION

ISAF SMART HOME EXHIBITION PROVIDING COMFORT AND CONVENIENCE

Under 19th

International ISAF Exhibition, the 4th

Smart Buildings and Building Automation Exhibition was

organized on 17th

-20th

September. Exhibiting all Smart Building and Building Automation Technologies, Systems

and Materials that are increasingly used in our life and considered as a necessity not a luxury today, ISAF

Smart Home Exhibition found smart, safe and comfortable solutions for buildings thanks to the state-of-art

technological systems again this year with 80 exhibitors and 16,748 visitors.

Most of the products and technologies which are defined as smart building solutions and structure electronics used in

almost all buildings today were exhibited in ISAF Smart Home Exhibition that forms the “comfort” theme of ISAF which we

organized with the concept of “Total Security and Comfort”.

The firms engaged in different products ranging from security and entrance and imaging system to energy-saving products,

lighting systems and control systems as well as remote-access systems took part as exhibitors in ISAF Home Exhibition

which we started to organize in 2012 taking into account the great development and growth in the market. The foreign and

local users, operators and buyers of these products formed the visitor profile of this Exhibition.








At the present time in which the smart systems are used in almost whole of our life with the developing technology, ISAF

Smart Home Exhibition with the theme of Smart Buildings and Building Automation was welcomed by great interest of

visitors. The fact that almost all of the general exhibitors of ISAF Exhibition have products in the field of Smart Buildings and

Building Automation played a major role to satisfy general visitors. With increasing interest, ISAF Smart Home Exhibition

hosted the stands of 80 firms from 12 countries. The products of 109 firms were exhibited in 1,400 square meters - gross

and 826 square meters - net area.

PREPARATIONS FOR 2016 ISAF HAVE STARTED

Taking part in ISAF Exhibition regularly every year, the firms have grown over time and gained a significant and reliable

position.

Organized with more success than expected in 2015, 19th

ISAF Exhibition will bring together investors again next year upon

conclusion of greater commercial deals. The occupancy rate of Exhibition has already exceeded 50% because the existing

exhibitors will take part in the Exhibition again in 2016 and many new exhibitors will be involved. Our preparations for ISAF

2016 which follows the sector closely and improves its innovative and service quality every year are going on at a great

pace.

We would like to see you in ISAF Exhibition to be organized on 29th

September-02nd

October 2016…








19th

INTERNATIONAL ISAF SECURITY EXHIBITION

City / County Istanbul / TURKIYE

Location IDTM Istanbul Expo Center - Yesilkoy

First Organized In 2000

Frequency Annual

Date of Organization September 17 – 20, 2015

Date of Organization – 2016 September 29 – October 2, 2016

Main Product Groups CCTV and Surveillance Systems, Security and Alarm Systems, Alarm Centers, Control

Systems, Access Control Systems and Equipment, Security Systems, Patrol

Equipment, Security Training, Academies, Schools, Environmental Security Systems,

Vehicle Security and Security Tools, Store Goods Security Systems,

Telecommunication Systems, RFID Hardware and Software, Other Security

Equipment and Materials

Total Area 13.500 m2

(Gross)

Participant Net m2 7.936 m

2 (Net)

Open Hours 10.00 – 18.00

Number of Visitors 3.564 (1st

Day)

4.115 (2nd

Day)

5.093 (3rd

Day)

3.976 (4th

Day)

Total Number of Visitors 16.748








STATISTICS 2015

Participants 239

Domestic 164

Foreign 75

Exhibitors 469

Domestic 188

Foreign 281

2015 Participant Profile Turkey, Azerbaijan, China, Germany, India, Italy, Latvia, Malaysia, Netherlands,

Oman, Pakistan, Russia, South Africa, South Korea, Taiwan, UAE, USA

2015 Exhibitor Profile Turkey, Australia, Austria, Azerbaijan, Belgium, Brazil, Bulgaria, Canada, Czech

Republic, China, Denmark, France, Germany, Hong Kong, Hungary, Ireland, Israel,

Italy, Japan, Latvia, Netherlands, Poland, Portugal, Romania, Russia, Slovakia, South

Korea, Spain, Sweden, Taiwan, UAE, UK, USA

2015 Visitor Profile Turkey, Albania, Algeria, Andorra, Austria, Azerbaijan, Belgium, Bulgaria, Cameroon,

Canada, Chile, China, Colombia, Croatia, Cyprus, Czech Republic, Denmark, Egypt,

Ethiopia, France, Georgia, Germany, Ghana, Greece, India, Ivory Coasts, Hong Kong,

Iran Iraq, Israel, Italy, Japan, Jordan, Kuwait, Latvia, Lebanon, Libya, Macedonia,

Malaysia, Morocco, Netherlands, Norway, Oman, Pakistan, Palestine, Peru, Romania,

Russia, Saudi Arabia, Serbia, South Africa, South Kore, Spain, Sudan, Switzerland,

Syria, Thailand, Taiwan, Tunisia, Turkmenistan, Uganda, UAE, UK, USA








4th

INTERNATIONAL ISAF IT SECURITY EXHIBITION

City / County Istanbul / TURKIYE



Frequency Annual


Date of Organization - 2016 September 29 – October 2, 2016

Main Product Groups IT Security, Encoding Technologies, Risk Management Security, Measuring, Testing

and Control, Information Security Management, Data Security, Network Security,

Identification Systems, Wireless Applications, Sensitive Data and Record Protection,

Communication Security, Security Hardware and Technologies

Total Area 1.000 m2

(Gross)

Participant Net m2 579 m

2 (Net)

Open Hours 10.00 – 18.00


Day)

4.115 (2nd

Day)

5.093 (3rd

Day)

3.976 (4th

Day)









STATISTICS 2015

Participants 76

Domestic 56

Foreign 20

Exhibitors 91

Domestic 33

Foreign 58





















4th

INTERNATIONAL ISAF SMART HOME EXHIBITION

City / Country Istanbul / TURKIYE



Frequency Annual

Frequency Annual


Date of Organization - 2016 September 29 – October 2, 2016

Main Product Groups Building Management Systems, Remote Controller Systems, Smart Cards,

Identification, Personnel Attendance, Entrance, Door Monitoring, Communication

Systems, Energy Management Systems, Smart Heating-Cooling Systems, Lighting

Control Systems, Automatic Doors and Accessories, Audio, Light, Display Systems,

Digit Indicators, Motor Curtains, Generators, Lightning Protection, Earthing and

Lightning Rods, Computer Automation Software

Total Area 1.400 m2

(Gross)

Participant Net m2 826 m

2 (Net)

Open Hours 10.00 – 18.00


Day)

4.115 (2nd

Day)

5.093 (3rd

Day)

3.976 (4th

Day)









STATISTICS 2015

Participants 80

Domestic 57

Foreign 23

Exhibitors 109

Domestic 29

Foreign 80





















Basic Visitor Information

Local Visitor %97,06

Regional

Marmara Region %35

Central Anatolia Region %23

Aegean Region %12

Mediterranean Region %10

Black Sea Region %9

Eastern Anatolia Region %6

Southeastern Anatolia Region %5

Foreign Visitor %2,94

Regional

Europe %35

Africa %20

Middle East %19

Asia %23

America %3

Cities That Visited Most

1-Istanbul 6-Tekirdag

2-Ankara 7-Antalya

3-Kocaeli 8-Sakarya

4-Bursa 9-Konya

5- Izmir 10-Kayseri








Visitor Information Based on Operation Field

Security, Fire %45

Computer, Informatics, Telecommunication %16

Electric and Electronic, Automation %12

Public %8

Structure, Construction, Contracting Companies, Contractors %9

Security Directorates and TAF %5

RFID, Hardware, Software %3

Other %2

Visitor Information Based on Profession Groups

Company Owner, Management / Director %27

Technical Officer / Personnel %15

Security Director / Officer %12

Engineer %13

Public Institution Personnel %7

Purchasing %9

Security Directorates and TAF Personnel %6

Tourism, Entertainment, Dining and Beverage Industry %2

Architect, Interior Architect, Decoration %7

Other %2








STATISTICS BASED ON YEARS

Number of Participant Companies Based on Years

YEAR 2007 2008 2009 2010 2011 2012 2013 2014 2015

TOTAL PARTICIPANT COMPANIES* 137 142 144 159 166 203 206 209 275

*Above are the total numbers of participating companies in the ISAF Security, ISAF IT Security, ISAF Smart Home Exhibitions s ince 2012.

Number of Exhibitor Companies Based on Years

YEAR 2007 2008 2009 2010 2011 2012 2013 2014 2015

TOTAL EXHIBITOR COMPANIES* 251 293 310 317 322 471 502 530 541

*Above are the total numbers of exhibiting companies in the ISAF Security, ISAF IT Security, ISAF Smart Home Exhibitions since 2012.

0

50

100

150

200

250

300

2007 2008 2009 2010 2011 2012 2013 2014 2015

TOTAL PARTICIPANT COMPANIES

TOTAL PARTICIPANTCOMPANIES

0

100

200

300

400

500

600

2007 2008 2009 2010 2011 2012 2013 2014 2015

TOTAL EXHIBITOR COMPANIES

TOTAL EXHIBITOR COMPANIES








Participant m² Based on Years

YEAR 2007 2008 2009 2010 20011 2012 2013 2014 2015

TOTAL m² Net* 4.166 m² 4.281 m² 4. 583 m² 4.787 m² 5.622 m² 6.619 m² 7.274 m² 7.639 m² 9.341 m2

TOTAL m² Gross* 6.950 m² 7.135 m² 7.640m² 7.980 m² 9.370 m² 11.090 m² 12.450 m² 12.750m² 15.900m2

*Above are the total sqm numbers of exhibition areas of the ISAF Security, ISAF IT Security, ISAF Smart Home Exhibitions since 2012.

Number of Visitors Based on Years

YEAR 2007 2008 2009 2010 2011 2012 2013 2014 2015

TOTAL VISITORS * 14.329 15.537 15.946 16.354 16.480 15.730 16.159 16.120 16.748

*Above are the total numbers of common visitors of the ISAF Security, ISAF IT Security, ISAF Smart Home Exhibitions since 2012.

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

2007 2008 2009 2010 2011 2012 2013 2014 2015

TOTAL m² Net

TOTAL m² Gross

13000

14000

15000

16000

17000

2007 2008 2009 2010 2011 2012 2013 2014 2015

TOTAL VISITORS

TOTAL VISITORS



security industry met at isaf for the 19 time · 2015. 11. 11. · september 17-20, 2015 isaf 2015...

Documents