seduce your prospect with stories
DESCRIPTION
by Kyle Van Pelt, ZoompfTRANSCRIPT
Seduce Your Prospect With Stories
Bringing Hollywood To B2B
@KyleVanPelt
First..A Story
Story: How to gain wisdom
Why Was Inception So Popular?
Why Do I Keep Watching Mad Men?
Elements of a Great Story
There are 6 critical elements to a great story:
1. Unforgettable Characters2. Status Quo3. Inciting Incident4. Crisis5. Climax6. Resolution/New Status Quo
@KyleVanPelt@KyleVanPelt
Why Stories Work
● When you tell a story you are less likely to ever forget it again because it's emotional.
● Language processing parts in our brain are activated.
● Any other area in our brain that we would use when experiencing the events of the story are too.
@KyleVanPelt
Does This Work In Sales?
● Can you be unforgettable?● Can your product solve a crisis?● Can you activate those parts of your
prospects brain?● People buy based on emotion NOT logic.● Stories create emotion + People buy based
on emotion = Sales.
@KyleVanPelt