See What Happens - Deal Me in

Music Video

P.E.L Productions

Artist • Name: See What Happens

• Members: Ben, Andrew and Blaine

• Genre: Rock

• Started: 2009

• Located: Milton Keynes

• Instruments: 1 drum (Andrew), 2 guitars (Blaine and Ben)

• Vocals: One lead singer (Ben)

Synopsis

• Poker game

• The band runs away from a poker game so they don’t have to pay

• The dealer from the poker game sends people to chase the band

Codes and Conventions

What are the codes and conventions of a music video?

• 3 – 4 minutes in length• Include the artist performing• Sets the meaning of the song by the use of images• Entertains audience• Tells a story• Cutting relating to image• Dancing• Advertises the band / artist • Visually stylish

Which codes and conventions did we follow?

• Artist performing• Tells a story• Advertises the band• Entertains audience

Branding Report

• Brand Personality (spontaneous, fun, not serious)

• Differentiation (play instruments, perform live, not a preppy boy band)

• Communication strategies (Facebook, Sound Cloud, ITunes)

Bands logo

Target Audience

Demographics

• Gender: Males and Females• Age: 25 - 35• Ethnicity: Not specific• Income: Low (minimum wage)

Psychographics

• Social Grades: E (lowest level of subsistence) D (working class)• Lifestyle: Dependent (e.g., children or young adults still living

at home with parents)• Opinions: No strong thoughts on politics

Who watches music videos?

Music Video

https://www.youtube.com/watch?v=DwgHFJ0W1B0

Evaluation

• What went well?

• What didn’t go well?

• Where we organised?

• Did we meet deadline?

• What would we do differently?