seejay enhanced storytelling
DESCRIPTION
Seejay transforms the huge influx of data and content on the Web into meaningful Stories. With the continuing expansion of content developed and shared by users, Seejay has been created for publishers with the goal of enabling the advanced management of all UGC. Seejay allows you to collect, organise and publish images, video, audio, and other user-generated content (UGC) to create real time, collective storytelling around any topic or theme: breaking news, events, places, products, or trending topics. Seejay is the easiest and most effective platform for editorial content management based on user contributions and the systematic use of social networks.TRANSCRIPT
enhanced storytelling.
today
of online content is currently
USER GENERATED Fjord Trends, 2013
80 %
Publishers & Media Companies
struggle everyday to collect, curate
and publish UGC.
PAIN
EMAIL OVERLOAD
and NO FILTERS
publishers are already working with UGC but with
POOR RESULTS & TREMENDOUS WASTE OF TIME
FRAGMENTATION and
TIME-CONSUMING TASKS
THERE IS NO WAY TO MANAGE THIS HUGE DATA FLOW
1. collection of UGC
by email
2. collection of UGC
on social networks
SOLUTION
the tool to handle the whole process:
DEMAND DISCOVER DISTILL DELIVER
CALL TO ACTION EXPLORE SOURCES CURATE & FILTER PUBLISH ANYWHERE
CONTRIBUTORS FROM ALL OVER THE WORLD
Get pics, clips & messages from your audience on
NEWS – EVENTS – TRENDS – PRODUCTS – PLACES
Call to action. Ask for contribution through your website, app or fanpage.
anytopic
1. DEMAND
EXPLORE UGC THROUGH SEEJAY
Discover and collect interesting content from
SOCIAL MEDIA - OPEN DATA - CONTENT PROVIDERS
the Google for user-generated
content.
2. DISCOVER
EASY TOOLS & POWERFUL FILTERS
Curate and manage everything by
SOURCE – RELEVANCE – TAGS – GEOREFERENCE
Fast & simple content curation
3. DISTILL
INSTANT WIDGETS READY TO GO
GALLERY
Publish anywhere!
enhance your stories with multiple templates
BRICKS MAP TIMELINE INFOGRAPH
4. DELIVER
seejay is a game changer for
PUBLISHERS
& MEDIA
BRANDS
& AGENCIES
PUBLIC
SERVICES
Citizen & Data
Journalism Collective
Storytelling
eGov &
Participation
TARGET
VALUE PROPOSITION
• Increase audience
• Boost online sales
• Increase web traffic
• Improve brand awareness
• Improve user retention and audience engagement
• Enrich SEO startegies
• Improve communications campaign conversions
• Real time delivering of up to date content
• Fast creation of relevant contet
• Value the readers’ point of view
SEEJAY IN ACTION
MAP
TIMELINE
SEEJAY IN ACTION
BRICKS
GALLERY
& TIMELINE
SEEJAY IN ACTION
BRICKS
CALL TO
ACTION
Closed Beta Public Beta (from Nov 15th 2013)
• 350 active users
• 1400 registered users
• 1300 Storie realizzate
• 50 prospects for custom offers
METRICS
• 350 Publishers
• 600 Stories
• 350 Calls to action
• 60k contents
• 120k unique visitors
• 270k page views
MARKET
Online information market is in ultra-rapid growth. $46.1B source
$179.41B EXPECTED FOR 2016
Digital advertising global trend expenditures.
UP TO
ESTIMATED IN 2014
source
70 BRANDS
% 77 AGENCIES
% using content marketing for promotional purposes.
source
+30 % YEARLY
GROWTH
Cloud based publishing services expenditures. $11.1B source ESTIMATED IN 2014
TOOL
FEATURE
CALL
TO ACTION
USERS
NOTIFICATIONS
MULTIPLE
OUTPUTS
DATA & CONTENT
MANAGEMENT
STATS &
ANALYTICS
COMPETITORS
basic
Free Pay Per Output From 2,90 to 5,90 € Limited features
2014 2015 2016
INCOME
COSTS
EBITDA
NET
88,000 680,400 2,136,800
100,000 260,000 750,615
-12,000 420,000 2,339,683
-18,000 290,000 943,581
+
BUSINESS MODEL & FINANCIALS
custom
packages +
INVESTMENTS 90,000 300,000 -
Figures are in Euro
FEB
SEEJAY
ESTABLISHED
2013
OCT
PUBLIC BETA
NOV
ROADMAP
NOV
FIRST PAYING CUSTOMERS:
Nana Bianca acceleration
program
MAR 14
FAI & Comune di Firenze
NEXT MAIN DEVELOPMENT MILESTONES
Mo 6
New
templates
External
providers &
Open Data
Mo 10 Mo 2
PPO,
Buzz,
Notifications
Mo 4
Stats &
Reporting
Mo 5
New
sources
Mo 8
API
TEAM
Carlo Brunelleschi
Andrea Ortis
Fabrizio Verrocchi
Co-founder of
Maiora Labs.
Background in
telcos, focused on
mobile, open data
Computer Science
Bachelor. More
than 5 years web
dev experience.
PhD in Logic,
Master in Economics.
Previous exp in R&M
control
Background in
fashion industry &
adv at Sixty Group,
Maiora Labs &
Bao Publishing
CEO CTO COO CCO
Riccardo LUNA
Editor in chief for CheFuturo! Founding Editor of Wired IT, StartupItalia!
Journalist for La Repubblica, Il Post, Vanity Fair focused on innovation & technology.
Advisor
Team background & previous projects maioralabs.it decorourbano.org urlist.com
Fabrizio Ferreri
Antonio AMENDOLA
Founder and President of Shoot4Change, member of the Advisory Group of the Strategic
Communication Policy of the Defense. Senior Advisor at World Economic Forum Global
Shapers Rome Hub.
www.seejay.co [email protected]
It was a flash, a lightning strike! A spectacular product to manage lots
of disordered information.
Giovanni Menduni Chief of Innovation Dept. at Comune di Firenze