Agenda

• Overview • Outsourcing • Vendors Partners• Writing a Spec • Tools • Q&A

Choose Wisely

Day 1Product Operations Marketing Admin Plant

Legal

Accounting

LaunchProduct Operations Marketing Admin Plant Design Equipment Domain Legal Office

Development

Software Hosting Accounting Janitorial

Post FundingProduct Operations Marketing Admin Plant Design Equipment Domain Legal Office

Development Software Hosting Accounting Janitorial

Analytics PR Insurance Food

Sales Investors

SEO/PPC

Outsourcing

Core Competencies

• Ideas • Planning • Modeling (Kind of)• Go to Market • Development (maybe)

Non Core Competencies

• Bookkeeping/Acct • Legal • Cloud Services (AWS,

Google) • Banking • Insurance• Office

Supplier Life Cycle

Choosing Vendors

• Know what you need• Ask for and Check references – Your size/stage of company

Managing Vendors

• Clear Expectations • Regular Milestones • Regular checkins• End dates • Review

Firing Vendors

• Every relationship will end… • Outgrow • Business Changes • Poor Performance

Partners

• Understand your Partners Motives –Microsoft Example

• Positioning in the market gaps –Be where the partners want to go–Be easy to integrate into their message

(solution not product)

How the VC’s See It

• Looking at how effectively $$$ are spent • Strong CTO w/ some outsourcing is fine • Hybrid model is OK IF you can manage

it… • How much does an Engineer raise your

enterprise value?

Writing a Spec

• Version Control – Track Changes– Date/Owner/Last Version

• Abstract – Introduction, summary – Terminology

• Customer profile

• Features

• Mobile/App

• Commerce

• Reporting

• Dashboard

• Data Fields

• Outside data sources / APIs

• Q&A

• Notes and Competitive products/apps

Tools

• Stitch – capturing & annotating screenshots • Evernote or OneNote – unstructured data, searchable • Balsamiq – making wireframes • PowerPoint – first place to program • Snagit & Camtasia – capture screen demo, narrate and edit• Fiverr.com – online creative services, voiceover • WalkMe.com – step by step web tool• HelloBar.com – simple A/B Testing

• Dave Parker –

Dave@dkparker.com

www.dkparker.com

@DaveParkerSEA