seizing the opportunity with promotional products work! week
Post on 14-Sep-2014
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What is Promotional Products Work! Week? Do you see the opportunities it presents for you? The truth is the many Promotional Products Industry Professionals are Ignorant, Skeptical, and Indifferent. This presentations will give you some reasons to get involved.TRANSCRIPT
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Seize the Opportunity with Promotional Products Work! WeekJim Socci, CASFriday, March 28 and April 5, 2014
Meet Your Presenter
Jim Socci, CPA, CASArtistic Toy, President
Inspiring the use of Plush Toys In Advertising with our CharacterDEFINED - #PPWWeek Promotional Products Work! Week is an industry-wide event dedicated to demonstrating the importance of promotional products as an effective advertising medium and communications tool, as well as working with promotional products experts to design and implement creative and successful campaigns. To be celebrated annually, the week-long event is designed for the entire industry large and small companies, regional associations, distributors and suppliers, business services providers and multi-line representatives to get behind an industry-wide movement in support of demonstrating the power, value and effectiveness of promotional products.
PPAI Press Release Aug. 14, 2012
DEFINED - #PromoProduct Promotional products comprise useful and/or decorative articles of merchandise that are used in marketing and communication programs. The items include wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a companys name, logo or message.
Premiums, incentives, advertising specialties, business gifts, awards and commemoratives are also considered promotional products.
Promotional products are used in both marketing and non-marketing (e.g., employee motivation) contexts June 2013 Report - 2012 U.S. PROMOTIONAL PRODUCTS SALES
DEFINED - #PromotionalConsultant
One Week April 21 - 25
Things we will cover !!Promotional Products ResearchWI #PWWeekFMSuccess StoriesAction StepsResources
RESEARCH: U.S. Market Size 2012 Est. Annual Sales = $18.4 Billion Distributor Companies =23,096Industry Jobs = 432,000
Source: http://www.ppai.org/inside-ppai/researchRESEARCH: PA Market Size Distributor Sales Revenue: $359.84 MillionSupplier Sales Revenue: $1.70 BillionTotal Promotional Products Companies: 1,332Industry Jobs: 27,941% of that are Small Businesses: 97%Source: PPAI Little Black BookRESEARCH: EffectivenessPPAI RESARCH: 2008-2012 Airport Study88% people recalled advertiser85% did business with advertiser80% liked receiving the product
RESEARCH: Concludes
RESEARCH: My Focus Group Ignorant - Skeptical - Indifferent
WI #PWWeekFM Solve Business Challenges Take Leadership role in communityIncrease product salesNo Cost Advertising and PromotionsAttract advocates and fans to your businessShowcase your Master Carpenter Skill Set
SUCCESS STORIES
Take The Tiger By The Tail"Like" us to get 10 free Tigers for Promotional Products Work Week!
Tiger GETS 100+ in in 30 days
SUCCESS STORIES
Spoke to High School Classhttp://youtu.be/2PWDhlSIxVk
SUCCESS STORIES
Government Official MailerLegislative Report Video Interview with PA Rep. Justin SimmonsSUCCESS STORIES Several Tradeshow Appearances
SUCCESS STORIES
RESOURCES 1. PPW! Week Organizer's Guide 2. PPW! Week - A Day-By-Day Guide3. Day By Day In Depth Webinar
http://www.ppai.org/events/promotional-products-work-week/ RESOURCES
Your Regional AssociationsRESOURCES
Your SuppliersACTION STEPS: Day By Day DayActivityMONDAYOpen HouseTUESDAYADvocate PresentationWEDNESDAYSupport A CauseTHURSDAYRecognize GovernmentFRIDAYThank CustomersApril 21 25, 2014
ACTION STEPS: Special Offer
Attendee Gift: 10pcs FREE with Shipper #ACTION STEPS: Special Offer
WOW THANKS!
50% off Self Promo AP-4 (4x7) Notepad
Expires April 30th, 2014
Thank YouYou can make a difference!
Promotional Products Work! Week is all about buildingand preservingyour business.
Contact: [email protected] / 484-788-0888 x101