• Brands are afraid of Reddit• Feel Reddit hates marketers, but they really don’t

• http://www.slideshare.net/Sonic-Boom/state-of-public-discourse

• Brands want Engagement, but on their terms

• Brands don’t understand Reddit• Not willing to learn or market specifically to the

Reddit audience

#SEJThinkTank

Are you currently running marketing campaigns on Reddit?

#SEJThinkTank

A. YesB. No, because Reddit

scares meC. No, I just never really

thought about itD. I have in the past

Regardless the reason, if you’re ignoring Reddit, you are missing out on what could be one of the best marketing opportunities

for your company.. And here is why!

#SEJThinkTank

#SEJSummit#Searchmetrics

Date UVs PVs

2011 13 mil 1 bil

2013 85 mil 4 bil

2015 171 mil 7.5 bil

#SEJThinkTank

#SEJThinkTank

We're looking forward to continuing our experiment with reddit advertising -- In less than a month we're seeing better responses, statistics and engagement from the reddit community. We're looking forward to making more of an investment going forward.

- Director Social Media & Audience Engagement

#SEJThinkTank

The response we received was everything we could have asked for and more.

- Sr. Director of MarketingiCrossing

#SEJThinkTank

Designed for Reddit Connects their Brand with Redditors Uses Self Post format /r/finance/

#SEJThinkTank

Stayed involved the entire time Light hearted / humor

#SEJThinkTank

#SEJThinkTank

#SEJThinkTank

Delivered (personally)

#SEJThinkTank

And at the end of the day, we obviously hope you end up picking Transamerica. But if you are at least able to walk away and make a

better, informed decision, that’s really the win, because financial literacy is so low across the board.

We want to go towards that captive audience and just kind of have them be a mini-focus group in terms of what they wanna know about

financial terms and how can we help.

#SEJSummit#Searchmetrics

• Brand Awareness• Content Ideas (beyond

reddit)• Direct customer

engagement• Focus Group Feedback• Articles / Links

#SEJThinkTank

Designed for Reddit Uses Self Post format Peaks User Interest Engaged & Friendly

#SEJThinkTank

If you could have one thing from Amazon, what would it be?

#SEJThinkTank

#SEJThinkTank

#SEJThinkTank

#SEJThinkTank

Within hours of topping the front page, the story of our Nissan/Amazon partnership showed up across more than 150 articles in 30 countries.

The story quickly became the #1 trending topic on Reddit. Even Jerry Seinfeld took a break from his “Ask Me Anything” to comment, wondering if the box was real or a hoax? The story leaped from Reddit and spread across the rest of the internet… The campaign was covered in 35 countries and on 5 continents making it a story that was almost as big as the box itself.

#SEJSummit#Searchmetrics

• Brand Awareness• Direct customer

engagement• Articles / Links• Awards (Shorty)

#SEJSummit#Searchmetrics

Set Their AMA Direction

Linked to Resources

Updated Post

#SEJThinkTank

Engaged Personable 7,800+ Comments

#SEJThinkTank

Brand Awareness Direct customer

engagement Articles / Links

#SEJSummit#Searchmetrics

#SEJThinkTank

3Takeaways

1. Reddit is Valuable

2. Cater to Reddit

3. Stay Engaged

Identify the right people to run your campaign (or AMA)

Review Similar campaigns to see what worked and failed

Be genuine, transparent, and engaged (through entire campaign)

Embrace tough questions

Identify the right Subreddit and Target Audience

Create your campaign for Redditors Know the right format for your audience

#SEJThinkTank

#SEJThinkTank

Resources http://www.slideshare.net/MikeCole1/brands-that-were-awesome-on-reddit-2013-30801823 http://www.slideshare.net/reddit/reddit-ads-2014 https://www.reddit.com/wiki/brandiquette (@happysquid) http://industry.shortyawards.com/nominee/6th_annual/59/nissan-versa-note-amazon-partnership http://www.slideshare.net/Sonic-Boom/state-of-public-discourse http://www.slideshare.net/BrentCsutoras/having-long-term-success-with-reddit http://www.reddit.com/comments/282mzu/transamerica_wants_to_help_reddit_make_dollars/ http://www.reddit.com/comments/1q1ke7/thank_you_reddit/ http://www.reddit.com/r/pics/comments/1ujmq0/whats_the_largest_item_you_can_have_shipped_

from/

http://www.reddit.com/comments/1vva6g/thank_you_reddit_for_making_our_huge_amazon_box_a/

http://www.reddit.com/r/IAmA/comments/15iaet/iama_cpu_architect_and_designer_at_intel_ama http://www.reddit.com/r/IAmA/comments/1ycs5l/hi_reddit_im_brian_krzanich_ceo_of_intel_ask_m

e/

http://www.searchenginejournal.com/

@brentcsutora

s

/in/

brentcsutoras

+brentcsutora

s