ismapng thinktank slides
TRANSCRIPT
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ISMAPNG
Communications Needs Analysis
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The Premise
Theology of Communications
Media – vital area of mission of the Church
Communication is inherently theological
Baptismal call and mission to communicate the Gospel
Encounter with Incarnate Word
Definition of Communications
Greek + Latin meaning “gift, giving, sharing”
How we express messages, ideas, thoughts
Verbal and non-verbal Behaviour, environment,
style Dialogue: 2-way
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The Premise
“It should be clear right from the beginning that communication is more than just Media or even Mass Media.
They are part of social communication but finally, only a part. …
When the preparatory Commission for the Vatican II decree on Social Communication Inter Mirifica proposed this expression they argued that expressions like Mass Media, Media of Diffusion, Audio-Visual Means or similar would not sufficiently express what the Church is concerned about.
Therefore they proposed the new name Social Communication referring to the communication of and in human society and thus including all ways and means of communicating within a community.”
- Franz-Josef Eilers, svd
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Who, What, Where, Why & How?
Analysis of Strategic Plans Leadership Team Workshop Surveys, Face to Face, Phone Calls, Emails Comparative research YOU!
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Communications Objectives To build the new culture of the Institute To instil a trust and confidence among the Sisters that every
voice really counts To decrease sense of isolation and disconnect throughout and
beyond regions To promote unity, inclusion and accessibility plus drive
increased capacity for dialogue and consultation To build opportunities and to drive innovation among the
Institute’s Sisters and Staff To ensure that all tools, technologies etc. are credible, reliable
and authentic as well as secure To build brand equity and identity To harness the capacity for outreach and mission
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Core Learnings
Positives A renewed vision toward unification
and collaboration Leveraging best practices Strong charism and tradition Pioneers in communications
technologies Administrative loyalty Age is a bonus Good ILT comms efforts (newsletter,
website, email, phones) Sister-sourcing (crowd-sourcing) Willingness to learn Facilities and Resources
Challenges Change Management Culture Negativity Administrative confusion New governance Correspondence Utilisation of Resources Lack of self worth and confidence Legacy issues Age Size of communities Authentic connectivity Motivation Skill base Utilisation
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Context
New Structure (Canonical & Strategic Objective) 18 – 15 – 6 – 1 Complex change Incorporated Ministries ILT + ILF + Admin Centres Sisters ISMAPNG - leading ethos strategy into Missions, leading organisation culture,
communication and engagement. Ministries - managing under a trustee based governance structure, leading
doers, operating sustainable entities.
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Breathing life into each areaInformation + Interaction + Inspiration + Integration
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Infrastructure Comms Needs
The ‘Why’ Needs:
To better inform the Sisters about infrastructure changes, upgrades and protocols. [nb. Avoid ‘disempowerment’]
To streamline/improve the internal administrative communications operations.
To educate the administrative staff around the current vision and mission activities and history of the Sisters of Mercy.
To rationalize the contact details within the database. To familiarise both the internal (Sisters and staff) and external (public
and ministries) networks with the administrative structure, so people are aware of who to correspond with
To actively introduce specialist individuals to the communities via particular communications avenues
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Infrastructure Comms Needs
The ‘How’ Needs
To develop an intranet with a very user friendly interface To consolidate the hosting, the servers, the domains, the email accounts
for ISMAPNG and the Sisters under a single management/ or system and cloud
To incorporate the database for full CRM functional capacity into the website/ portal/ intranet
To introduce the ‘personality factor’ via sharing articles etc on the website signed by admin + part of ‘Team’ profiles
Change naming from ‘Admin’ to ‘Service’ To upskill those administrative staff who are PA’s, EA’s, office managers
and administrators to: Enhance their technical abilities, eg., web content upload, database
management, phone and email correspondence standards. Enhance their communications capabilities - standards, protocols, tone
and ‘turn of phrase’ etc. To have an on-site, community based, IT representative support
officer, eg. Kylie from Community South B.
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Communion
ISSUES Feelings re change Community Connectivity Leadership [Consultation, Transparency, Trust] Perception & Assumption vs Reality & Facts Confidence & Worth Networking & Collaboration Identity
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Communion Comms Needs
To bridge the divide between the intention and objectives of the ILT and the perception on the receiving end of their communications.
To encourage the sisters and build authentic perception of self worth and to involve all the sisters more
To ensure authentic communications while utilising new technologies To enable as much quality/ face to face opportunity as possible (either via the
visitations, community days, online video chat.) To enable technologies and techniques which ensure a two-way dialogue experience To equip and empower the sisters and staff to utilise new forms and approaches to
communications To resource the communications needs with especial consideration for the variances in
preferences and platforms for information sharing To increase the potential for cross-border networking and collaboration To enable technologies and techniques which ensure a two-way dialogue experience To equip and empower the sisters and staff to utilise new forms and approaches to
communications To resource the communications needs with especial consideration for the variances in
preferences and platforms for information sharing To increase the potential for cross-border networking and collaboration
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Communion Comms Needs
Build an interest in openness, transparency, and in embracing change
Specific communion/ unity ‘outcomes’ to maintain motivation
To foster a true Mercy culture throughout the network Community ‘Hubs’ Portal Sms Smart devices Multimedia production
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Comms Suggestions: NEWSLETTERS
Create a series of templates which can share a certain look across them
Templates can be in word for ease of formatting
Delivery format – html and single pdf zip file
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IMGIMG
IMG IMG
IMG IMG IMG
IMG
IMG
IMG
IMG
IMG
IMG
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Special Interest Articles
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Special Interest Articles
Branding per Community
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Special Interest Articles
Branding per Community
Tone & Personality
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Special Interest Articles
Branding per Community
Tone & Personality Editorial Guidelines
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REGIONAL NEED
Issues:•Limited Connectivity•Limited Technology•Cultural Connection
Suggested solution 1: SMS•Benefits Include
A comfortable mode of communicationsUsed everywhere by everyone
Suggested solution 2: DVD + Audio• Click the link for a demonstration
http://www.youtube.com/watch?feature=player_embedded&v=S6CBHkzA3I0
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Mission Comms Needs
ISSUES Audience
• Incorporated Ministries
• External
Identity• Branding – dilution, equity
Outreach• Justice
• Vocations
• Evangelisation
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Mission Comms Needs
Mission and Vision better articulated (maybe extracted from the new report by the mission group?)
Brand consolidation process (look, feel, messaging) Content input from and to the incorporated ministries Specific plans for harnessing numbers and growing
advocacy/ outreach capacity (i.e. via Social Networking and focussed calls to action in newsletter)
Utilisation of more sisters for ethos training Inspiring via sharing stories (i.e. via Multimedia content
production) A consolidated front and one-stop shop integrated news
system (i.e. website with blog news feed which autoposts to social media, can be followed via RSS in emails and which outputs a weekly roundup html newsletter as well as pushes out SMS notifications when opted for by the author.)
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BRANDING
Suggestion: consolidate branding across all ministries.
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IDENTITY
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Sharing the Charism, Values and Tradition
With and through Incorporated Ministries
With the rest of the Church With the “outer world”
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Harness the numbersPrayerPetitions
Campaign Timing Info Sharing Viral Opportunities
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Challenge Despondency ‘Family’ Formation
support ‘Sales’ &
‘Marketing’
Response Re-engage
where people Be prepared to
be responsive (packages)
Be confident
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Mission Comms Suggestion
Mission Hubs/ CentresSupported by on and offline resources
and sessionsIntranet doubles as website
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A COMBINED RESPONSE
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SOCIAL MEDIA
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SOCIAL MEDIA
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Facebook, Twitter, Youtube
Talking Points:- Social Media Policy- Aka “Rules of
Engagement”