select campaign examples from scanlife

Select Campaign Examples

Goal:Social Sharing

Strategy:App Awareness

Media:In-Store

Value for the user

Easy access to app download

Share photos via social media

Using OS Detections to Drive App Downloads Mars

Value for the business

Strengthen social media presence

Generate campaign buzz

Increase app downloads

Goal:Drive

Conversions within Hispanic

Demo

Strategy:Multilingual

Code

Media:Shelf TalkersPOP Display

Smart Code - Language Detection Campbell’s

Value for the business Personalize content language delivery by

detecting the user’s device language settings firstDeliver English and Spanish content from one

code

Call to Action: For Recipes Para Recetas

Goal:Increase

conversion

Strategy:Product Info

Media:In-Store

Value for the end-user

Buy now option

Customer reviews

Product Information

Additional Product

Product Education to Close SalesStaples


Mcommerce

Product education

Campaign awareness

Accessories

Goal:Increase Sales

Strategy:Special Offer

Media:Movie Theater

Display


Product discount

Buy now option

Product reviews

Using QR to Drive mCommerceHasbro


Increase sales

Product education

Campaign awareness

Goal:Increase Sales

Strategy:Product

Awareness

Media:Print


Vehicle information

Video gallery

Product reviews

Price quotes

Using QR to Drive mCommerceChevrolet


Increase sales

Track consumer behavior

Campaign awareness

QR Code/NFC Combo Enhances Event Experience

Topps

Goal:Engage Fans

Strategy:FanFestContest

Media:Giant Baseball

Cards


Chance to win Topps prizes


Position brand as innovative and engaging

Promote Big League Minis: new product

Collect emails for outreach

Using QR Codes as a Digital “Lost and Found” Barkcode

Goal:Help Find Lost

Pets

Strategy:Pet Information

Media:Pet Collars

Each code connects users to a variety of information on the specific pet: Owner contact details Vet/Medical info Option to send text to owner Share current location

The collars provide supportespecially during disasters suchas hurricanes, floods, earthquakes etc.

Strengthen Your Social Media PresenceCrystal Light

Goal:Social Media

Awareness

Strategy:Connect to

Facebook

Media:Print

The code directly connected users to the official Crystal Light Facebook page

Product Education to Close SalesDove Mexico

Goal:Brand

Awareness


Media:OOH

The code directed to a menu of consumer options like product tips, contact information and more.

http://blog.scanlife.com/wp-content/uploads/2011/02/Note-Code.jpg

http://blog.scanlife.com/wp-content/uploads/2011/02/Contact-Code2.jpg



Reward People for Taking ActionBloomingdales

Goal:Drive sales

Strategy:Promotion

Media:PrintOOH

8.5% Of those who engaged

with the QR code scanned outside the

store, reengaged inside the store

OutdoorIn Store

Catalogs

The codes produced 20,000 app downloads in a six week period

Promote Mobile App DownloadSeaWorld

Goal:Increase

Mobile App Downloads

Strategy:Park

Information

Media:Signs

Create an Integrated Mobile ExperienceTaco-Bell

TV

Packaging

Radio

In-Store POP

Digital Ads

Website

Mobile Site

Social Media

Value for the end-user…

Belonging to a community

Participation to exclusive events

Goal:Community

building

Strategy:Brand

connection

Media:Packaging

Goal:Campaign

awareness

Strategy:Customer

engagement

Media:Packaging


Vote on and donate to various

teacher projects

Exclusive video content

Share via social media

Placement and ContextSonic


Facilitate charity

(Limeades for Learning)

Drive awareness to campaign

Increase social traffic

Placed on millions of Sonic cups at morethan 3,500 drive-ins nationwide

Engagement through Multi-Touch PointsStarbucks

Goal:Drive

conversions

Strategy:Product

information

Media:Packaging


Video demonstrations

Vote and share their favorite coffee roast

Conveniently shop online via mobile

Locate the nearest store

Goal:Increase

conversion


Media:Print


Video series

Buy now option

Product reviews

Product Education to Close SalesGillette


Mcommerce

Product education

Campaign awareness

*Strong Call to Action*

Goal:Increase

conversion

Strategy:Product

information

Media:Packaging


Up-to-date news

Tips & tricks


New communication channel

Connection at point of purchase

Product Education to Close SalesHP

Goal:Community

Building

Strategy:Brand

Connection

Media:Packaging


Build a community of brand ambassadors

Leverage social networks

Build consumer insights

Euro Cup Consumer EngagementCoca-Cola


Exclusive video

Easy access to app download

Follow on social media





Using 1D to Connect with AudienceFrito Lay

Goal:Rebranding

Strategy:Consumer education

Media:Packaging


Exclusive video

Recipes

Nutritional info

Creating Dynamic ExperiencesFord

Goal:Create Buzz

Strategy:Gamification

Media:PoS Material

ScanLife Smart Code technology allowed customers to collect different “badges” by scanning multiple codes to receive prizes.


Discover new products

Entertainment

Rewards



Improving Customer ExperienceEnterprise

Goal:Enhance Brand

Experience

Strategy:Product

Information

Media:Flyer


Rent a car

Special deals and discounts

Call customer service

Guide to find local restaurants, shopping,

hotels etc.

Advanced Menu Code UtilizationŠKODA

Goal:Product

Information

Strategy:Mobile Landing

Page

Media:Print


Locate nearest dealership

Read a brochure

Watch video

Call customer service

‘Like’ on Facebook

Trade Show AwarenessNew York International Auto Show

Goal:Event

Promotion

Strategy:Discount

Media:Print


Discount on event ticket

Show map

Photo galleries

select campaign examples from scanlife

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