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TRANSCRIPT
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Self – marketing for English teachers
Use your strength for competitive advantage
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Critically analyze your current situation
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Take a look at the market
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Strengths
1.
2.
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4.
Weaknesses
1.
2.
3.
4.
Opportunities
1.
2.
3.
4.
Opportunity-Strength strategies
Use strengths to take advantage of
opportunities
1.
2.
Opportunity-Weakness strategies
Overcome weaknesses by taking advantage
of opportunities
1.
2.
Threats
1.
2.
3.
4.
Threat-Strength strategies
Use strengths to avoid threats
1.
2.
Threat-weakness
Minimize weaknesses and avoid threats
1.
2.
SWOT Analysis
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Divide your professional goal into
short, middle and long term actions
Timetable
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Develop your business profile
Qualify:
university degree, mother
tongue/native language,
examiner licence , long
working experience, e-
learning, alternative/non
traditional teaching
method
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Target group: children, young learners,
adults, older ones, disabled, business
people, students, etc.
Develop your business profile
regarding your target group
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Search your niche
Personalize your marketing strategy
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online / social media
telc community
Public presentation
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Public presentation
Create your business account on
facebook / twitter
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explore possibilities to get in
touch with important people
conferences / workshops /
meetings / further education
Networking
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short
middle
long term
Evaluate your attainment
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SELF-MARKETING FOR ENGLISH TEACHERS
18th May 2016 - 17:00-18:00 CET -1
TELC WEBINARS ARE:
• Interactive: with chat and surveys
• Live: with fixed times for start and end
• Personal: you will both see and hear our trainer
• International: accessible for every interested teacher
TAKING PART IN A TELC WEBINAR:
Please register online:
www.telc.net/en/teachers
You will receive a confirmation by email immediately.
Before the webinar takes place, you need to download the
webinar software, which usually works automatically.
However, we recommend logging in a few minutes before the
webinar starts.
https://attendee.gotowebinar.com/register/571543007024616449
WEBINAR EQUIPMENT:
You only need a computer or tablet with
speakers or a headphone and a good
internet connection. A microphone or
webcam is not required – you can comment
via chat.
WEB TRAINER:
Jenny Giambalvo Rode
Education Manager, studied Italian
studies and Business Communication
in Berlin and Siena/Italy.
She is Head of Department at the
Volkshochschule Region Kassel.
WEBINAR
