selfies: have they reached their peak?
TRANSCRIPT
SELFIES: HAVE THEY REACHED THEIR PEAK?
Selfie Pronunciation: /ˈselfē/ NOUN (plural selfies) • informal A photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website: “occasional selfies are acceptable, but posting a new picture of yourself everyday isn’t necessary”
A survey of 929 Android and iOS smartphone owners in the UK, carried out by mobile sample and technology company On Device Research, reveals that 29% have taken a selfie within the last week. Fieldwork period: March 9-10, 2014
Source: On Device Research, March 2014 N=929, UK Android and iOS smartphone owners Photo: Rondungacaphotography
R 9 our of 10 in the UK know what a “selfie” is
f k f f k Source: On Device Research, March 2014 N=929, UK Android and iOS smartphone owners
f k f f k
Yes
No
Not sure
A week after the Oscars gala 70% of smartphone owners in the UK had seen the famous group selfie
Source: On Device Research, March 2014 N=929, UK Android and iOS smartphone owners Photo: Twitter/TheEllenShow
Have you seen the celebrity selfie from the Oscars gala?
RETWEETS
3,387,039 FAVORITES
1,953,046
It is now the world’s most shared tweet
As of March 13, 2014
Nearly 1 in 5 knew that Samsung sponsored the selfie at the Oscars Q: Do you know which brand sponsored taking of that famous selfie?
58%
17%
13%
Source: On Device Research, March 2014 N=929, UK Android and iOS smartphone owners
knew it was sponsored but not the brand
didn’t know it was sponsored
Young women snap the most self portraits Q: Have you taken a selfie of yourself?
24% 22%
29% 25%
35%
20%
27%
18%
Yes, this past week Yes, this past month Longer time ago Never
Men
Women
Source: On Device Research, March 2014 N=929, UK Android and iOS smartphone owners
35%
43% 40%
38%
22% 22%
11% 13%
0%
10%
20%
30%
40%
50%
18-24 25-34 35-44 45-55
Snapchat
No, I didn't share it
Some other site or app
TwiMer
Google+
Facebook is most popular for sharing, Snapchat second overall Q: Have you shared your selfies in any way?
Source: On Device Research, March 2014 N=929, UK Android and iOS smartphone owners
On Device Research uses the mobile internet to gain access to consumer opinions at any time, place or country
15 million mobile surveys in 62 countries
