selfiks case positionering
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Presentatie over de merknaamcreatie van Selfiks - professioneel in doe-het-zelf en lancering van het merk.TRANSCRIPT
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STICKERS & AFFICHES
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Enveloppes
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Briefpapier (voor facturen)
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SELFIKS op google
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Opdracht
• Merknaamcreatie
• Receptie-onderzoek
• Deponeren merknaam
• Ontwerp en concept logo
• Ontwerp en concept huisstijl
• Huisstijlbewaking
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• Ontwerp extranet
• Ontwikkeling internetsite
• Ontwerp gevelsignalisatie
• Ontwerp interne en ext. communicatie
• Gevelsignalisatie
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PRECAMPAGNE
Doelstelling• De introductie van een precampagne stelt
ons in de gelegenheid de consument nieuwsgierig te maken voor de lancering van de echte campagne.
• In het jargon spreken we van een teasercampagne of het op een uitnodigende, plagerige manier prikkelen van de doelgroep.
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Medium• Voor deze teasercampagne wordt niet
afgeweken van het vooropgestelde mediaplan.
• Dat betekent dat De Zondag als enige medium zal fungeren. De uitstekende verhouding tussen prijs en kwaliteit (in dit geval het gericht bereiken van de doelgroep) werd in een vorig stadium verduidelijkt.
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Creatieve invulling
• Er verschijnen in totaal 3 teasers waarvan de eerste op begin januari.
• Een ideale gelegenheid om duidelijk te maken dat er in het nieuwe jaar iets te gebeuren staat.
• Ons voornemen voor het nieuwe jaar:meer SE…KS!springt onmiddellijk in het oog.
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• De lezer herkent de boodschap en gaat zich afvragen waarom er 3 ellipsvormige (naar analogie van het logo) punten tussen het woord ‘seks’ staan.
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LANCERING SELFIKS
• Openingsweekend medio maart
• Bedoeling is zoveel mogelijk klanten en potentiële klanten te bereiken en naar onze eigen zaak SELFIKS te leiden.
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• Uniforme gevelsignalisatie
• Belettering bestelwagens
• Vlaggen: 5 per winkel
• Sweaters: 12 per winkel
• Gadgets: 1000 ballonnen per winkel
• Gadgets: noteblocs (& balpennen)
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IN STORE
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Private label
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Private label
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Eigen advertentiemateriaal
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Gepersonaliseerde folderpagina
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BIJKOMENDE COMMUNICATIE ?
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Naar de sector vs naar de klant
• Filmpremière• Persontmoeting• Artikels Publimat• Redactie Dobbit Pr• Advertenties Publimat• Insert Publimat• Folder ‘geketend’• Direct Mailing
• Folder• Website• Gevelsignalisatie• In-store• Huisstijl• Radio + televisie• HLN• Gadgets
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Mikken op:• Consument• Meer klanten• Meer naambekendheid
• = Omzet
Mikken op:• Leveranciers• Potentiële nieuwe
leden
• = Rekrutering
Naar de sector vs naar de klant
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Reportages
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Kluskatern in CHE
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