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ALLSTARHOMEGROUP.COM | 1

ALL STAR HOME GROUP REALTYA CATHY CROWE COMPANY

SELLERS GUIDE


39+Years

in Business

1000+Homes Listed

300+Rehabbed Homes

100+Notes Sold

100+Multifamily

Properties Sold

Of Trained Real Estate Professionals

1000+


Cathy Crowe has been a licensed Realtor since 1989. She has help hundreds of investor sell and buy properties.

Since 1990, Cathy has worked with investors in single family rehabs, rental properties, and multi-family properties. She started buying houses in 1980 for to wholesale and rehab. Through the years she has wholesaled 1000 plus homes, rehabbed over 300 properties, sold more than 100 notes, and held numerous rental properties. As a realtor she has participated in the sale of over 100 multi-family properties, package deals of single-family houses (2-150) and multiple listings of properties of all sizes and price ranges.

In 2001, Cathy wholesale flipped 243 houses before our national tragedy. In 2002, she started DFWREIN (Dallas Fort Worth Real Estate Investor Network) that taught and over 8000 investors until July 2008 when she sold the company. During those years Cathy had monthly speaker meetings with a vendor fair, held daily classes (M-S), personally coached over 1000 investors, hosted an interactive website, and had a real estate investor center for classes and networking. Cathy had a weekly one-hour radio show, The DFW Real Estate Investment Hour, on KRLD, for over 5 years.

Cathy Crowe is a master networker and built an organization with thousands of investor from 2002-2008. She makes an effort to consistently meet new people and is always trying to make connections. Cathy strives to make the investment world more professional by educating and keeping investors informed.

CATHY CROWE OWNER & FOUNDERALL STAR HOME GROUP REALTY

All Star Home Group has streamlined and systematized every detail of the home buying and selling process to make the experience enjoyable and stress free for you. We handle everything with the utmost care and concern. We don’t just say the word “service” - we live and do it!

We appreciate the opportunity to show you our superior marketing and personal service. We are available to answer any questions you have during this process. Together with you, we are one team striving to achieve the same goals. Our business is built on solid, healthy relations with our clients. That’s why our clients are happy to refer our service to friends and neighbors.

We look forward to working with you,

Cathy Crowe

A trustedbrand


CommittedALL STAR HOME GROUP REALTY is committed to providing our clients with an outstanding real estate experience. We pride ourselves on being experts in the North Texas market and we are dedicated on passing this knowledge on to you. No matter what level of experience you have in buying and selling real estate we are here to provide you with top quality service.

TrustedAt ALL STAR HOME GROUP REALTY, Integrity is a core value at the heart of our company. We know there are many real estate companies to choose from and we take your trust in us seriously. Buying and selling a home, or investing in a property, is one of the most important decisions of your life, and we are honored to be part of that venture. The experienced and trustworthy agents at ALL STAR HOME GROUP REALTY are here to guide you through the process every step of the way.

ConnectedALL STAR HOME GROUP REALTY is well established and connected in the real estate community. Our reach expands to real estate professionals and investors. We are always networking and introducing others to education and realestate opportunities. We take the time to know the marketplace and all that it has to offer as a community and the trends that are occurring.

LoyaltyALL STAR HOME GROUP REALTY believes in the duties of loyalty, which obligates us to act at all times solely in the best interests of our principal to the exclusion of all other interests, including the broker’s own self-interest. A duty of loyalty is one of the mo st fundamental fiduciary duties owed by an agent to his principal.

AccountabilityALL STAR HOME GROUP REALTY will be accountable for all phases of the sales process. From revealing personal and business finances for confidential review, to proper and accurate property evaluations for price and condition, we are committed to inform you with accurate information and advice.

6 | ALL STAR HOME GROUP REALTY

SELLING PROCESSOverview

PRE-LISTINGPREPATION

STRATEGICMARKETING

LISTINGLIVE ON MLS

SHOWINGSBEGIN

TIME TONEGOTIATE

BUYERSSET INSPECTION

LOANMONITORING

FINAL WALKTHROUGH

CLOSINGDAY!

APPRAISALBROKER TO MONITOR

FEEDBACK

LISTINGCONSULTATION

OFFERRECEIVED


SELLING PROCESSPre-Listing PreParatiOn

Clean the house thoroughly. Keep it immaculately clean when selling. Shine the appliances, wipe the sinks and faucets, keep carpets vacuumed, floors mopped and shined. House completely dusted and insect free. Light fixtures and fans inside and out sparkling. Window need to be glistening.

Remove clutter. Keep kitchen spotless and remove unnecessary items from the counter tops.

Move clothes and unused items out of the closet so they do not appear full.

Remove extra furniture, pictures and personal items from the rooms. You want to show off the house, not the owners. These tips will visually expand the rooms in your home.

Get rid of offensive odors. Eliminate the smell of dogs, cats, kids, spicy food etc. Odors are hard to explain away and are always noticed.

Fix or repair items that are not in perfect working order. Small repairs leave questions in buyers minds. Some quick fixed could include: - Tighten and repair loose knobs, door, windows and toilets - Repair light switches and electrical outlets that do not work - Repair caulking and grout in the bathrooms - Fix leaky faucets - Replace burned out light bulbs

Consider repainting a fresh coat of neutral paint that enhances the decorating detail to a home. Paint smells and looks clean. Paint or touch up doors and trim.

When the house is being shown, please leave. Leave the clients with their agent. Don’t interfere with the agent and talk to them. This could possibly hurt the selling process.

If the house is somewhat vacant, staging appropriately can create a dramatic emotional statement. We can offer professional staging arrangement company recommendations.

First impressions are crucial. Clean the front yard. Trim the shrubs, weed the flower beds, mow the lawn, rake the leaves and sweep the walkways. The needs to be kept up throughout the selling process.

Plant flowers and fresh plants in the ground or in decorative pots to liven up the appearance.

Straighten gutters, planters, mailboxes or things that sag or tilt.

Keep garage neat and tidy. Keep the door closed. Keep garbage area clean. Remove any extra debris.

InsIde Your Home

outsIde Your Home


SELLING PROCESSwhy Pricing is sO imPOrtant

Setting the correct initial list price is on of the most important decisions that home sellers make in today’s market. The initial list price will impact both the amount of time a property takes to sell and the final sales price. Research shows that when a house is overpriced upon the first day of its listing, and subsequently requires price reductions, it will take up to three times longer to sell that house in the Dallas-Fort Worth market compared to a house that’s priced right from the start.

Sellers will benefit from the professional advice of a REALTORS® when it comes to effectively pricing a property and understanding today’s market trends. A knowledgeable, skilled Realtor® will offer expertise and guide customers through today’s complicated process.

At ALL STAR HOME GROUP REALTY we have developed specialized tools to help you properly price your property. We can give you up-to-the-minute information about the Dallas Fort Worth real estate market, including specifics about what is happening in your neighborhood.

The ComparaTive markeT analysis (Cma)How much is your home worth? Should you ask for more? How long will it take to sell? Your ALL STAR HOME GROUP Realtor® provides the answers to these and many other questions by completing a Comparative Market Analysis (CMA) which takes into account all the variables that may affect the value and marketability of your home.

Comparable properTy DaTaResearch of similar homes currently on the market, as well as recent sales and expired listings help determine you home’s fair market value.

markeT ConDiTions anD CompeTiTionEconomic outlook and seasonal trends, as well as the number of competitivehomes on the market, can affect demand for your home.

morTgage ConDiTions anD ouTlookInterest rated and anticipated movement up or down affect the size of your prospect pool.

loCaTionProximity to schools, parks, shipping, and transit can play a significant role in determining your listing price.


PRICE IT RIGHTIt’s all about timing

BU

YE

R A

CTI

VIT

Y

T IME ON THE MARKET

Excited buyer, most showings Peak activity and ultimatelythe best time to receive

an offer

“Motivated” Seller; buyerslooking to negotiate

SELLING PROCESSmarket cOnditiOns

AppreciAting FlAt DepreciAting

Rising in ValuesLack of Inventory

No AppreciationStable inventory

Falling ValuesSurplus of Inventory


SELLING PROCESSgetting yOur hOme ready tO hit the market

BROKER DUTIESpaperwork

When listing your home there are a few documents that need to be executed before your home goes

on the market. Some of these documents are between you and your All Star Realtor®, others are

disclosures you will need to fill out in regards to the condition of your home. It is imperative to have a

clear understanding of listing terms, price and condition of your home for potential buyers. A few of

these documents are listed below:

- Listing Agreement - Comparable Market Analysis (CMA) - Seller’s Property Disclosure - Agency Disclosures - Lead Based Paint (if applicable) - Addendum’s - Sellers Net Sheet - Survey - Closing Documentation Requests

1. phoTosProfessional photos will be scheduled prior

to putting your home on the market. You are more than welcome to join in on the photo

shoot!

2. markeTingWe will usually receive the photos within 48

hours. From there we send it to our marketing team and they create professional brochures/

flyer’s and postcards.

3. signOur ALL STAR for sale sign will be placed in

the yard. Our phone number and email is displayed on the sign, making it easy for

potential buyers to contact us.

4. mls / neTrisLast step is getting your home on the MLS where brokers and buyers are able to view

your home and set up showings. Showings begin!


SELLING PROCESSheLPfuL dOcuments

Once you go under contract on your home it is very important to have information regarding

your home ready to go in case the buyer or lender requests it. This process moves very fast in

some cases, so it is better to be prepared than scrambling at the end for warranties or receipts.

We have included a list of items that buyers, lenders, and title companies might request during

this phase of selling your home.

SELLER CHECKLIST

Gather all manuals for appliances

Receipts of work done to the home - including all major and minor renovations

Start to locate all keys and garage door openers

Floor plans or surveys done previously

A list of utility providers and average cost per month for summer and winter months

Alarm or smart technology instructions available

HOA Communities:

Check in with the HOA to see if there are any restrictions or policies when listing your property.

If you have any known information regarding assessments, certification letters of HOA covenants, please have those available for the buyers

Addition Documents - divorce decree, probated will, or heirship affidavit

Make sure to take down or put away anything of importance or value as people will be walking through your home without you there.


All stAr mArketIngAll STAR HOME GROUP REALTY uses cutting-edge technology and modern day best practices to promote your property. It is our goal to get every potential buyer to not only see your property, but ultimately buy your property. Our company had deployed consumer friendly, easy to use websites and marketing materials. Our forward thinking design and strategies was created with a thorough understanding of buyers and sellers, positioning our listings at the forefront of the market. Marketing like an All Star gives your property the most exposure by syndicating listings to top-rated sites with thousands of unique users every day and millions of page views every month.


mobIleAs potential buyers search neighborhoods and discover properties, they expect to get more information in real time on their mobile device. ALL STAR HOME GROUP REALTY uses top-rated mobile technology and custom search capabilities to put your property in the hands of thousands of buyer’s. Properties and icons are properly sized on all devices, regardless of screen size, for the best mobile presentation and customer experience.

1. Zillow.com 36 Million +/-

Unique Visits per Month

2. Trulia.com 23 Million +/-


4. Realtor.com 18 Million +/-


3. Homes.com 20 Million +/-

Visits per Month

Online ExposureListing syndication maximizes a home’s exposure and a brokerage’s online presence. ALL STAR HOME GROUP REALTY gives your home the most exposure by syndicating the list-ing to top-rated sites with thousands of unique users every day and millions of page views every month.

*Listing syndication is driven through the MLS system. If you prefer not to have your proper-ty syndicated across the internet, ask your Broker for options.

ADDITIONAL SYNDICATED SITES INCLUDE: North Texas MLS • realtytrac.com • hotpads.com • clshomesearch.com propsmart.com • mynewplace.com • oodle.com • craigslist.com • homefinder.com • frontdoor.com • vast.com


DigiTal markeTing

• Professional Website & Blog• High Quality Photography• Property Video

soCial meDia

• Facebook Posts & Advertising• LinkedIn Post & Advertising• YouTube, Twitter and more...

Full serviCe properTy markeTing

• Brochures & OM’s• Property Flyer’s• Just Listed/Sold Postcards• E-mail marketing

MARKETINGstrategic


CATHY CROWE

ALL STAR

HOME GROUP REALTY

972-807-9754

[email protected]

ALLSTARHOMEGROUP.COM

oFFereD aT

$435,000

4 Beds 2879 sqft.

3 Baths 20132320 Superfi sh Way

Dallas, TX 75234

This gorgeous 4 bedrooms and 3 bathrooms home sits on a

large corner lot in the heart of Texas. Enjoy a walkable life

style with short strolls to the park, shopping, movies, bars,

schools, and more.

Entertain guest with an open and airy kitchen and spacious

backyard. Well lit and open bathrooms make mornings a

breeze. You will love this home from the moment you walk

in the door.

This home won’t last so schedule a showing today!

MARKETINGPrint PrOPerty marketing

phoTography

You only get one chance to make a first impression. Having your home professionally photographed is on of the most important steps in listing your home. With over 90% of buyers shopping for homes online, it is more important than ever to make your home stand out from other homes on the market. We enlist professional real estate photographers who will ensure your home looks its absolute best while staying true to its actual condition and features. Our photographers use state-of-the are technology such as 4K video, virtual tours, and personal home websites.

broChures

Those beautiful, professional photos of your home will be on display in a personal brochure that our marketing team will create for your home. It’s important to have a professional marketing brochure that you can display in your home for showings or that your broker can use to market your property.

properTy Flyers / e-Flyers

Flyers are a great tool to give the public a snapshot of your home’s specs and a few highlighting pho-tos of to promote a open house, At ALL STAR HOME GROUP REALTY we are able to send flyers out as e-flyers to the real estate community. We have a database of thousand of real estate professionals that allows us to target market your property.

JusT lisTeD / JusT solD posTCarDs

Once your home is officially on the market, it’s time to get the word out! We like to let your neighbors and community know that your home is for sale.

Marketing your home is the most important part of attracting the appropriate buyer. These are the steps that we take to ensure your home is tastefully marketed whether it is through print, digital, or any other media outlet.

on tHe mArket

sHowIngs

Once we list your home, brokers and can gain access by calling into a showing service for their buyers.

At ALL STAR HOME GROUP REALTY we use a full service showing database that makes it quick and efficient to set up showings.

• Showings can be set 24 hours a day, 7 days a week

• Showing requests can be sent to your smart phone; giving you the control to approve or decline showings.

• An agent will alway accompany a buyer to your home.


UNDER CONTRACTnext stePs when yOu are under cOntract

oFFer aCCepTeD

Now that you have decided on an offer, it is time to start the under contract process. There are few dates and deadlines to be aware of - title deadline, due diligence, inspection & surveys, appraisal, and loan conditions. Remember where we asked you to gather documents on your pre-listing preparation, this is where those may come into handy and help move this process along a little more smoothly. The under contract process can take anywhere from 30 to 45 days.

inspeCTion

One of the most crucial steps in buying a home is performing an inspection. The buyers elect to do this if they so choose. The buyer’s agent will set up a day and time that works for you to have the inspector perform a full inspection of your home. It is best to not be present during this time. It should take anywhere from 1-5 hours depending on the size of your home and how many inspections the buyer is requesting. After in-spections, the buyers agent will request specific repairs or re-placements, if needed. At this time you can decide which items you agree to fix, repair or replace, if any. Remember, inspection items should be left to things that affect health and safety.

appraisal

An appraisal will be required by the lender if the buyer is ob-taining a loan. The appraisal is to determine at which amount the bank will provide a loan. It is your agents responsibility to explain to the appraiser how they came up with the listing price. This can be explained by providing a list of comparable properties that sold of a similar amount, a list of showings and offers that were received, etc. The appraisal could come in low, high or at value. Your All Star agent will guide you through this process on the right moves to make if the appraisal comes in low. After the appraisal, we wait for loan conditions deadline and you are that much closer to the closing table.


Percentage of sales price

Sliding Scale based on sales price

For current taxes not yet paid, pro-rated to the sale date and any due paid in arrears

$40 - $100

$10 - $100

Per the contract and as assessed by the HOA

Per HOA requirements

$300 - $500

$100 - $300

PRE-CLOSINGseLLers estimated net sheet

now To The Closing Table

As the seller, you may be responsible for the following estimated expenses associated with the sale of your home. These are estimates so please consult your All Star Realtor® for a more accurate breakdown.

Day oF Closing

Don’t forget the wiring instructions for the bank that you wish your proceeds to be deposited in, all keys to the property, and garage doors openers. You will receive any proceeds earned from the sale once your mortgage balance and closing costs have been paid off.

CauTion: We strongly recommend only relying on wiring instructions that come from a more secure source such as in person communication, a phone call that you initiated, or through secure mail or package services. Your All Star agent WILL NEVER PROVIDE YOU WIRING INSTRUCTIONS. If you receive an e-mail providing wiring instruction that purport to come from us, it is a fraudulent e-mail.

Broker’s Commission

TiTle insuranCe (approximaTe)

proraTed real esTaTe Taxes

Tax CerTifiCaTe fee

reCording fees

Homeowners assoCiaTion fees

Hoa doCumenT reTrieval

TiTle esCrow fee

TiTle misCellaneous fee

Disclaimer: This is designed to provide approximate information in regards to the subject matter covered. It is to be used with the understanding that the author is not engaging in legal, accounting, or other professional services. If legal or accounting advice is needed please seek the expert advice of a competent and certified professional.


THE TERMSunderstanding agency terms

lisTing agenT

A seller’s (or listing agent) works solely on behalf of the seller to promote the interests of the seller with utmost good faith, loyalty and fidelity. The agent negotiates on behalf of and acts as an advocate for the seller. The seller’s agent must disclose to potential buyers all adverse material facts actually known by the seller’s agent about the property. A separate written listing agreement is required which sets forth the duties and obligations of the broker and the seller.

buyer’s agenT

A buyer’s agent works solely on behalf of the buyer to promote the interests of the buyer with the utmost good faith, loyalty and fidelity. The agent negotiates on behalf of and acts as an advocate for the buyer. The buyer’s agent must disclose to potential sellers all adverse material facts actually known by the buyer’s agent including the buyer’s financial ability to perform the terms of the transaction and, if a residential property, whether the buyer intends to occupy the property. A separate written buyer agency agreement is required which sets forth the duties and obligations of the broker and the buyer.

inTermeDiary

Intermediary agency is when a broker is representing both the seller and the buyer in the same real estate transaction. Since the broker has promised a duty of confidentiality, loyalty, full dis-closure and dedication to purpose to both parties at the same time, it is necessary to limit these duties in this situation, if both parties agree. This relationship may have the following limitations: • The broker must deal with both the buyer and the seller impartially • The broker will have the duty of disclosure to both the buyer and the seller • The broker will not disclose personal information about the buyer or the seller unless authorized to do so in writing by both parties • The broker will not disclose what the buyer is willing to pay or the terms that they will agree to, and will not disclose what the seller is willing to accept or the terms that they will agree to • The broker will not disclose the motivation of the buyer or the seller unless authorized to do so in writing

CusTomer

A customer is a party to a real estate transaction with whom the broker has no brokerage relationship because such party has not engaged or employed the broker, either as the party’s agent or as the part’s transaction-broker.

ClienT

A client is directly represented by the broker. A client has a contractual relationship with an agent. An agent represents a client in a legal transaction, such as the purchase/sale of a home.

ALLSTARHOMEGROUP.COM972-807-9754 | [email protected]

8330 LBJ Fwy, Suite 610 Dallas TX 75243