Selling to Business Students

Agenda

1. The Business Profile2. Promotion Messages3. Business4. Sample Opportunities

1. The Business Profile

The Business Profile

Business Profiles are in: 1. Sales and Marketing

2. Start-Ups/ Entrepreneurship 3. Other- Management, Business Administration, Hotel Management,

Finance

Traineeships can be in:• Sales• Marketing• Business Administration

Maria22 years old Marketing Student

Our Target

Juniors/Seniors

Graduates

Our Business EPs need to be more experienced and mature.• Flexible students that want to have dynamic experiences abroad.• Relevant working and internships experience is required• Students with 2+ languages are preferred

Top Profiles

• Work with the professors of the university to define top student profiles of your college!!!!

• Marketing majors• International Business students• Sales and Business Development

• Choose the segments where you can be the best in the AIESEC network.

• Unique business majors• Qualified work experience

Alliances

Work with Youth Organizations • Search the top youth organizations in your

universities• Get in touch – Understand needs• Product Development together

Work with other Organizations• Based on your top profiles • Associations/ Institutions• Access to massive amount of people

Channel

• Define the faculties you can source this top profiles• Work with professors• Work with Student Opinion leaders – Prove AIESEC + needs• Surveys in the students – Define their Needs

• How efficient is the access you have ? How it can evolve?• Partnership with University- Specific Business departments• Business conferences

Supply Management

• Check National Partners • Partnership with entities that are focusing

on market segments that responds to your supply and timeline

• Create together top profile

2. Promotion Messages

Promotion Messages

Identify Needs

Find our selling point

Tailor our message

Sell AIESEC to Business Students

Promotion Messages

Identify NeedsWe need to make sure that Business students know that we

understand them

First of all we need to understand their needs:

They are Business students…• Looking for work experience, which is not offered by their courses.• Looking for international experiences in their field.• They understand that despite their knowledge in coursework, they need

unique work experiences. • They also require soft skills, management skills, teamwork skills, and they

need to develop themselves in the business sphere.

3. Business

The Business Profile

• Ambitious• They like solid JDs• Savy (know about

current trends)• Strong communicators

and creative

Who can you talk to?-International programs offices-Career centers-Clubs (Professional clubs, where people pay membership)-Career Advisors (for graduates specially)-American marketing association-Professors

Events:-Career fairs -Global Villages

Online:

• Facebook• Twitter• Email students (get the head

of the department to do it.• AIESEC in the school website

General:• Info sessions• Flyers• Contact Tables• Email blast

Selling to IT Students

Sell to Business Students

How do we sell

What channels or platforms do we use?• Social Media/Online Promotion

• Facebook – create a FB group/event for your LC giving information about AIESEC as well as when the information session is

• Twitter – create a twitter account and tweet daily/twice per day!• Website – make sure your AIESEC website is up-to-date and contains current

information, you could also contain sample TN forms• Physical Promotion

• Go physically go to the faculties, have a table with AIESEC representatives who catch students’ attention and tell them about the key things we offer (refer to previous slide)

• Lecture presentations – get faculty/professor approval to go into thelecture and do a short (1-2 min) speech about AIESEC, remember to

include the website site for more information!

Selling Point

Having an international working experience in a developing economy!

Most of our EPs want to go to developed countries(like Europe), but Global Talent is looking to send young professionals abroad to countries that need talented people to help them boost their economy!Like Turkey – India - Mexico

4. Sample Opportunities

DHL- GermanyProject: DHL, Germany - 12 months

Description: Deutsche Post DHL (DP DHL) is the world’s leading postal and logistics group offering a one-of-a-kind portfolio of logistics and communications services. The intern will do customer profile analysis, supply chain optimization studies, and will be working in the areas of transportation, distribution management and market research.

Requirements: Project management, Import and export background, work experience and German language proficiency preferred. 

Benefits: $1200 monthly

Marketing in Turkey

Project: Karkent Textile – 6 months

Location: Bursa - Turkey

Description: You will be responsible for contacting foreign customers to strengthen companies relations with them.Market research and finding new customers in the industry in its own country by using internet and companies promotion materials.

Working on creating new ideas and developing new strategies for increasing sales on companies products.

Benefits: $400 monthly, internet access and workspace provided.

Sales in IndiaProject: ABECL – Sales

Location: Mumbai - India

Description: Asian Business Exhibition & Conferences Ltd. is a major player in the Indian Exhibition & Trade Fairs Industry. Currently, ABECL is the Largest Private Sector Organizer in the Indian Exhibition Market with approximately 8% market share. You will be engaging existing clients and developing relationships, Handling Domestic Clients & International Clients, Preparing formal presentations and assisting clients and candidates to endure successful clients.

Requirements: background in Business administration, economics and marketing.

Benefits: $450 monthly

For more info, please contact:Adriana Villar A.

MCVP oGIPadrianav@aiesecus.org

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