Selling to IT Students

Agenda

1. The IT Profile2. Promotion Messages3. Information Technology4. Sample Opportunities

1. The IT Profile

The IT Profile

IT Profiles are Information Technology (Software Programming, Computer Science)

Traineeships can be in:• Web application

development• Database management• Software development• Programming

Jon21 years oldEngineering Student

Top Profiles

• Work with the professors of the university to define top student profiles of your college!!!!

• Web Apps Developer• Mobile Apps Developer• Software development

• Choose the segments where you can be the best in the AIESEC network.

• Unique Profile • S&D• Software Development

Alliances

Work with Youth Organizations • Search the top youth organizations in your universities• Get in touch – Understand needs• Product Development together

Work with other Organizations• Based on your top profiles • Associations/ Institutions• Access to massive amount of people

Channel

• Define the faculties you can source this top profiles• Work with professors• Work with Student Opinion leaders – Prove AIESEC + needs• Surveys in the students – Define their Needs

• How efficient is the access you have ? How it can evolve?• Partnership with University• IT conference

Supply Management

• Check National Partners • Partnership with entities that are focusing on

market segments that responds to your supply and timeline

• Create together top profile

2. Promotion Messages

Promotion Messages

Identify Needs

Find our selling point

Tailor our message

Sell AIESEC to

IT Students

Promotion Messages

Identify NeedsWe need to make sure that IT and Engineering students know that we

understand them

First of all we need to understand their needs:

They are IT students or engineers…• Looking for practical experience, which is not offered by their

courses.• Looking for international experiences in their field.• They can take time off from their academics and tend to be open

to any part of the world for their internships.• They understand that despite their knowledge in technologies,

they need soft skills, management skills, teamwork skills, and they need to develop themselves in the non-IT sphere.

Promotion Messages

Find our selling point

How do we specifically sell to IT profiles?

What is our selling point?

• We offer practical internships in their field (IT TNs)• We offer the chance to do this in an international environment• We offer involvement in AIESEC, which will build their soft skills,

management skills, teamwork skills, and all in the real world – not virtual spaces

• We offer leadership opportunities that can give them an advantage over their peers

• We offer them to be involved in projects (many internships require or prefer experience in project management)

Promotion Messages

Tailoring our message

What do we say when promoting?

How to communicate our offers?

• Let’s keep business language out of it!• Internships provide you with work experience and supervised work experience and set you aside from the rest when graduating university (apply the knowledge gained at university)• We provide you with the soft skills as well as management and project management skills • Public speaking; leadership; negotiation; decision making;

active listening; problem solving

Promotion Messages

Practice!

Sell to Jon• 20 years old• 2nd year university student• 30 hours of classes per

week• Engineering student• No practical work

experience

3. Information Technology

Information Technology

IT student Profile

• Direct, get to the point

• Analytical • All about the value

proposition

Who can you talk to?-IT professional clubs-IT networking events-Talks to the engineering schools-Always take sample JDs and as much detail as possible

Online, more massive in terms of projects:-Facebook-Twitter-Email students-AIESEC in the school website with specific projects like TCS

Others:-Showcase professional experience and type of companies.

Events:-Talk in career fairs

Selling to IT Students

Sell to IT Students How do we sell

What channels or platforms do we use?• Social Media/Online Promotion

• Facebook – create a FB group/event for your LC giving information about AIESEC as well as when the information session is

• Twitter – create a twitter account and tweet daily/twice per day!• Website – make sure your AIESEC website is up-to-date and contains current

information, you could also contain sample TN forms• Physical Promotion

• Go physically go to the faculties, have a table with AIESEC representatives who catch students’ attention and tell them about the key things we offer (refer to previous slide)

• Lecture presentations – get faculty/professor approval to go into thelecture and do a short (1-2 min) speech about AIESEC, remember to

include the website site for more information!

Selling to IT Students

Sell to IT Students How do we sell

What channels or platforms do we use?

• Events• Hold an ‘internship fair’ – Have a room booked near the classrooms, promote it

and have sample internships up on the wall, with returned trainees telling about their experience. Parallel to this run information sessions in the other part of the room. This is a 20 minute quick intro to AIESEC.

• Get a professional to run a seminar/workshop on a topic that will interest TT students, at the end do an AIESEC pitch and have a form for them to sign up.

4. Sample Opportunities

Information Technology in Germany

Project: UplinkIT GmbH - 6 months

Location: Kaiserslautern, Germany

Description: The UplinkIT GmbH provides customers with customized solutions for web and mobile development, and professional IT consulting services. Their goal is to advise strategically and assist companies in all aspects of sustainable and create customized solutions for them.

You will be working in software development, Frontend Development with JavaScript, Backend Development with PHP and Further training in the team where you will work.

Benefits: $1200 monthly.

Information Technology in India

Project: Tata Consultancy Services – TATA

Description: TCS is a multinational information technology service, consulting and business solutions company headquartered in India. The Intern will get involved in business requirement analyses and convert this into solutions. You will be developer of Java/J2EE and working with software development.

Requirements: Information Technology Background, network, and data base management.

Benefits: $550 monthly, attend learning and development events, personal workspace.

Let’s recruit top IT EPs from your universities!

For more info, please contact:Adriana Villar A.

MCVP oGIPadrianav@aiesecus.org

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