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SEM EXAM – 50 Questions with answers

1. Search Engine Marketing is:

a. a process of promoting a website through paid ads

b. a process of improving the positioning of a website using organic reach

c. a process of improving the positioning of a website using paid and organic reach

2. SEM consists of:

a. paid and organic reach

b. paid reach and reach engine ads

c. SEO and organic reach

3. PPC is short for:

a. pay per cost

b. pay per click

c. pay per conversion

4. A landing page is:

a. page users reach when they click on the link displayed in the search engine results page

b. the home page of a website

c. any page on the website

5. Using CPC advertising you pay each time:

a. a user clicks on your ad

b.a user views your ad

c.a user buy from you

6. SERP is:

a. the list of organic reach in the search engines

b. the list of organic and paid reach in the search engines

c. the list of paid reach in the search engines

7. SEO represents:

a. the process of promoting a website through paid reach

b. the process of optimizing a website for mobile devices

c. the process of optimizing a website in order to promote it through organic reach

8. Some of the practices typical of white hat SEO include:

a. keyword stuffing

b. following search engine guidelines

c. hidden text on the website

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9. PPC is:

a. a part of search engine marketing focused on increasing website's visibility through paid ads

b. a part of search engine marketing focused on increasing website's visibility through organic reach

c. a part of search engine marketing focused on increasing website's visibility through organic and paid reach

10. Google advertising program is:

a. an online platform for monitoring organic reach

b. an online platform for advertising through Google search engine

c. an online platform for creating ads for all search engines

11. Besides PPC advertising, Adwords offers:

a.CPC advertising

b.CPM advertising

c.CPC and CPM advertising

12. Google advertising where the ads are promoted in the places specified by website owners is:

a.Google Search advertising

b.Display Network advertising

c.Search Partners advertising

13. Having administrative access inside Google Adwords account mean that:

a. the user can receive alerts and reports via email

b.the user can see the campaign but cannot change any settings

c.the user can see and manage all of the aspects of the account

14. Google Adwords account has a specific campaign structure which contains three layers in this order:

a.account, campaign, ad groups

b.ad groups, ads, keywords

c.campaign, ads, and keywords

15. Keyword is:

a. title of the ads campaign

b. a term used to describe sales

c. a word or phrase used to match the search query ith search results

16. Keyword matching type which includes misspelled, synonyms and relevant variations are called:

a. broad match

b. broad match modifier

c. phrase match

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17. Keyword research is:

a.the last point in organizing a campaign

b.irrelevant when organizing PPC campaign

c. the starting point of search engine marketing for both organic and paid reach

18. A tool that can help with keyword research is:

a.Google Analytics

b.Keyword Planner

c.Bing Analytics

19. Negative keywords:

a.are not important when organizing PPC campaign

b.are the words that will trigger your ad to appear in the paid search results

c.are the words that will prevent your ad from appearing in the paid search results

20. When it comes to using keywords, you should not:

a.group the keywords

b.use irrelevant keyword

c.use keyword matching types to target the audience

21. A bid is:

a. the maximum amount you are willing to spend per day for the campaign

b.the cost of the ads

c.the maximum amount you are willing to pay for a click on your ad

22. A custom bid can be created on:

a.campaign, d group, ad and keyword level

b.campaign, ad and keyword level

c.ad group, d and keyword level

23. Quality Score is:

a. a variable used by search engines to determine the ranking of the ads

b. a variable used by search engines to calculate the cost per click

c. a variable used by search engines to calculate the budget of the campaign

24. Which factors affect quality score?

a.keyword landing page, and loading time

b.keyord landing page, loading time, click through rate, geographic performance and historic data

c.landing page, click through rate and conversions

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25. Which factor does not affect quality score?

a.click through rate

b.landing page

c.conversions

26. Search Network only is the campaign type recommended for:

a.those advertisers who want to appear in the search results only

b.those advertisers who want to maximize reach

c.those advertisers who want to promote a brand

27. A tool for tracking the statistics of a website is:

a.Ad Editor

b.Google Analytics

c.Ad Preview and diagnosis tool

28. Integrating Google Analytics with Google Adwords is recommended because:

a.it will help you provide new advertising opportunities

b.it will help you provide more opportunities or tracking and analyzing the campaign

c.it will help with organizing campaign

29. If you want to link Google Analytics and Google Adwords, you need to have permissions on both accounts.

Those permissions are:

a. administrative access for Adwords, and permission to edit in Analytics

b. standard access for Adwords, and permission to collaborate in Analytics

c. administrative access for Adwords, and permission to read and analyze in Analytics

30. Which goal type should be used if you want to record the clicks on specific URL?

a.destination

b.event

c.pages/screens per session

31. A/B testing is important in order to:

a.compare the efficiency of two Adwords accounts

b.compare traffic on a website

c.compare the efficiency of different campaigns and ads

32. Types of the campaign that can be organized with bing ads are:

a.search and content campaign

b.search campaign and product ads

c.search campaign, content campaign, and product ads

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33. The major goals of the search engines are:

a.to crawl the websites in order to index the pages and to present the relevant search results

b.to crawl the websites in order to index the page

c.to represent the relevant search results

34. The search engine friendly website is a website that:

a.follow recommendations in terms of technical features and design

b. follow recommendations in terms of technical features and design and has logical link structure

c.feautures Flash or Java plug-in contained content

35. Search engine optimization consists of:

a.optimization of off-page elements

b.optimization of on-page and off-page elements

c.optimization of on-page elements

36. HTML structure includes:

a.title tag, meta tag, and keyword

b.title tag, meta tag, meta description and rich snippets

c.keyword and links

37. The title tag should not:

a.be related to the content of page

b. use relevant keywords

c.be too long

38. Meta tag used to prevent the search engines from indexing a webpage is:

a.index

b.noindex

c.nofollow

39. The Meta description is:

a.a short description of the page which is usually displayed in the SERP

b. a short description of the page which is used for indexing

c. a short description of the page which contains only keywords

40. The best way to resolve the problem of having duplicate content is using:

a.descriptive URLs

b.mta tags

c.301 redirects

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41. Sitemap is:

a.a list of all the files on the website

b. a list of titles on one page

c.a list of all external links on a website

42. One of the off-page SEO elements is:

a.optimization of URLs

b.link building

c.keyword analysis

43. Anchor text is:

a.the clickable part of the text visible to the users

b.the title of web page

c. used in the meta description

44. You should use no follow links when you:

a.manual links

b.editorial links

c.non-editorial links

45. Rich snippet:

a.want to indicate to the search engines not to follow a certain link as it cannot be trusted

b. want to indicate to the search engines to follow a certain link as it can be trusted

c.want to use the same URL several time on one page

46. Advantages of using paid advertisements in the search engines include:

a.subtitles on a web page

b.used in the anchor text

c.a form of structured data used for marking up the content

47. When calculating ROI of the campaign you:

a.compare the number of clicks and impressions

b.compare the investment and the result

c.compare the click through rate and conversions

48. Specialized campaign types available with Google Adwords include:

a.dynamic search ads, mobile apps and remarketing

b.remarketing and enhanced CPC

c.enhanced CPC and mobile apps

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49. The best way to limit the costs of the campaign is to use:

a.bids

b.budget

c.shared budget

50. Long Tail keywords are:

a.never used with CPC or CPM advertising

b.type of negative keywords

c.keyword phrases which are more specific than keywords consisting of only one word